NASDAQ: WOOF
Petco Health & Wellness Company, Inc.CIK 0001826470 · Retail Stores NEC
Founded in 1965, Petco is a leading pet specialty retailer focused on improving the lives of pets, pet parents, and our own Petco partners. Building on more than 60 years of service to pets and the people who love and care for them, we serve our customers as a fully-integrated, omnichannel provider… About this business →
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About Petco Health & Wellness Company, Inc.
Source: Item 1 (Business) from the 10-K filed March 13, 2026. Description as filed by the company with the SEC.
Item 1. Business.
Our Company
Founded in 1965, Petco is a leading pet specialty retailer focused on improving the lives of pets, pet parents, and our own Petco partners. Building on more than 60 years of service to pets and the people who love and care for them, we serve our customers as a fully-integrated, omnichannel provider of pet products, services, and solutions. Our ecosystem provides our customers with a comprehensive offering of products and services to fulfill all their pets’ needs through our approximately 1,400 pet care centers across the United States and Puerto Rico, our digital channel, and our flexible fulfillment options. Additionally, we operate approximately 150 pet care centers in Mexico and 2 in Chile through a joint venture.
Our product offering leverages a broad assortment of national brands, owned brands, and exclusive merchandise, providing customers with a wide variety of nutritional options at a range of price points. Our product offering is complemented by a wide variety of pet care supplies and companion animals. In addition, our owned product assortment, including WholeHearted, Reddy, So Phresh, and Well & Good, serves as a significant driver of sales, customer loyalty, and repeat purchasing and was a meaningful contributor to enterprise sales in fiscal 2025.
We integrate our product offering with our services business, comprised of veterinary care, grooming, and training, with a focus on treating the whole pet, including their physical, mental, and social well-being. As of January 31, 2026, we had approximately 300 full service veterinary hospitals in our network and operated approximately 1,600 Vetco clinics on a weekly basis. We are able to benefit from certain structural advantages compared to stand-alone veterinary care providers by integrating our hospitals into existing pet care centers. This provides additional basket opportunities and allows for, among other things, data sharing advantages across our ecosystem.
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Our strategy is powered by a multi-channel platform. Our more than 26,000 passionate and knowledgeable store employees, together with our full suite of wholly owned services, enable us to create a fun, convenient, and unique experience for our customers and their pets.
Layered onto our in-store and services offerings, we are focused on continually improving both our digital capabilities as well as our membership offering and creating a digital-to-store experience designed to minimize friction for our customers. Petco.com, our e-Commerce site, and the Petco app, our personalized mobile app, together serve as hubs for pet parents to book appointments and manage all of their pets’ needs, while enabling them to shop wherever, whenever, and however they want. With many of our customers shopping both in-store and online, we are well positioned to serve pet parents wherever they are through our interconnected ecosystem, where we offer the convenience of repeat delivery, buy online and pickup in store, curbside pick-up, same day delivery, and ship from store, thus continuing to strengthen our position as the place “Where the Pets Go.”
Industry Dynamics
The U.S. pet care industry is large, serving millions of households with pets, and has exhibited steady growth driven by an increase in the pet population and ongoing trends in pet humanization and premiumization. Due to the essential, repeat nature of pet products and services, the industry has demonstrated resilience across various economic cycles. However, in recent years we have observed increased competition and softening discretionary spending with us, creating a challenging operating environment.
In fiscal 2025, with new leadership in place, we embarked on a purposeful strategy to strengthen our fundamentals with a specific focus on driving improved profitability and cash flow. This strategy is anchored on four key pillars: providing a trusted store experience for our customers; offering new, trend-driven products that complement our evergreen assortment; scaling our unique and competitively differentiated services offering; and powering it all with an integrated omni-channel experience driven by a revamped membership offering, repeat delivery, and seamless digital-to-store engagement.
Our execution in fiscal 2025 brought our four strategic pillars to life. We drove differentiated growth in our merchandise offering by expanding our portfolio of owned brands and exclusive products, helping to position Petco as the go-to destination for premium and innovative pet nutrition and supplies. We continued to scale our vet services, opening new, state-of-the-art veterinary hospitals in our pet care centers and expanding our Vetco clinics, making essential veterinary care more accessible and affordable, while also enhancing our grooming offerings,
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creating indispensable, recurring relationships with pet parents. Finally, we powered these initiatives with our differentiated digital engine, making significant progress in improving our mobile app and e-commerce platforms in an effort to deliver a seamless, integrated omnichannel experience.
This disciplined execution of our strategy resulted in an improved financial profile in fiscal 2025, as demonstrated by our strong year-over-year growth in net income and Adjusted EBITDA, as well as significant operating income and free cash flow generation year-over-year. We believe the significant progress that we made in fiscal 2025 demonstrates our ability to execute on our priorities, creating a strong foundation for future success. As we look ahead to fiscal 2026, our focus is to build on this momentum in returning Petco to sustainable, profitable growth. We plan to continue to execute against our four pillars, with a commitment to operational excellence and providing the comprehensive care that pet parents expect from us. By leveraging our unique, integrated model of merchandise, services, and veterinary care, we are confident in our ability to capture the significant opportunities that lie ahead and deliver sustainable, long-term value for our shareholders.
Marketing and Advertising
In fiscal 2025, we continued to evolve our marketing and media strategy, with a heightened focus on efficiency, return on investments, and disciplined promotional activity. We grew our in-house retail media network to enable advertising activities across paid and owned channels, and enhanced our search engine optimization capabilities through the launch of our in-house content hub. We also refined our pricing and promotional strategies and optimized overall marketing spend and channel mix to prioritize high-margin customer engagement, by leveraging data-driven insights. Our marketing efforts capitalize our integrated ecosystem and competitive positioning to drive customer acquisition, monetization, and retention while strengthening brand resonance and customer experience through targeted campaigns and in-store engagement initiatives.
In fiscal 2026, we plan to further integrate and share data between our services business and the rest of our stores to enable improved customer recommendations and marketing effectiveness. This includes continued investment in data-driven personalization, loyalty analytics, and marketing-mix insights that are designed to improve campaign effectiveness and long-term customer value. We expect these capabilities to support our sustainable, profitability-focused growth.
Human Capital
Our Partners
Our employees, who we call Petco partners, are our most significant asset, critical to the delivery of our transformation and our continued progress. As of January 31, 2026, we had over 29,000 total partners. Our over 26,000 pet care center partners offer a level of customer engagement and content that is differentiated in retail and grounded in a true passion for pets. Our partners are primarily employed on an at-will basis and are compensated through base salary and incentive programs. We strive for our partners to grow and develop in their careers, and offer competitive compensation and benefits programs, incentive compensation, and a range of health and wellness offerings. Though we have encountered a small number of union campaigns, none have been successful to date and, accordingly, none of our partners are represented by labor unions or covered by collective bargaining agreements. We consider our relationship with our partners to be good.
Culture
We strive to create an environment that values diverse backgrounds and identities. We believe that an inclusive workplace can unlock diversity of perspectives which in turn can enable critical innovation, creative problem solving and high engagement that is key to our mission of improving the lives of pets, pet parents, and our Petco partners. Embedded in our values is the fundamental belief that we are all accepted as we are, and this sentiment is reinforced in teams across our company.
To better serve our diverse customers across our more than 1,500 pet care centers across the United States, Mexico, and Puerto Rico, we are intentional about bringing the skillsets and experiences that help us meet the needs of all pets and pet parents. From attracting bilingual talent that help us serve multicultural market segments to finding experiences that help us innovate in a competitive and changing industry, we continue to evaluate and enhance our recruiting and development strategies to find and build the best talent possible. As the need for pet care
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grows, we also collaborate with community and industry associations to inspire the next generation of doctors and expand the field of veterinarian medicine.
Partner Communities
We believe that building and supporting connections between our partners creates a more fulfilling and enjoyable workplace experience and enables us to tap into the diverse expertise of our partners. Petco’s seven Partner Resource Groups are partner-led and organized, and lead this effort by fostering community and a sense of belonging by facilitating engagement activities to increase cross-cultural awareness, educate partners on issues involving a variety of topics, and help our business better reach our diverse customer base.
Compensation and Benefits
We provide competitive compensation and benefits programs to help meet the needs of our partners and their families. In addition to base cash compensation, we offer our partners a mix of annual bonuses, equity awards, various incentive plans, an Employee Stock Purchase Plan, a 401(k) Plan, healthcare and insurance benefits, health savings and flexible spending accounts, paid time off, and family leave. In addition, we offer a range of webinars, trainings, and subscriptions to support our partners’ total wellbeing.
Talent Development
We invest significant resources to attract, develop, and retain top talent. In recent years, we have introduced foundational leadership development training for all new General Managers and above, provided comprehensive pet health and wellness certifications in all pet care centers, and continuously develop our partners’ customer engagement skills. In fiscal 2025, we proudly provided over 300,000 hours of training to our pet care center partners. In addition, over 40% of open Store General Manager and District Manager positions were filled by internal candidates, either through lateral moves or promotions.
Distribution
We currently have seven primary and two regional distribution centers in our network, which are located in various parts of the United States, that handle almost all distribution for our company. In addition, our ship-from-store, same day delivery, BOPUS, and curbside programs enhance our distribution networks.
The majority of relationships we have with third-party domestic transportation and logistics providers are governed by non-exclusive agreements that do not obligate us to minimum volume or fees, and such agreements may generally be terminated by either party on 45 to 60 days’ prior written notice. However, the Company has agreements with three significant domestic transportation and logistics providers that have certain minimum volume requirements and/or cannot be terminated early without penalty.
Vendor Arrangements
As of the end of fiscal 2025, we had approximately 680 active merchandise vendors. Our top 10 vendors represented approximately 40% of our annual sales, and no single vendor accounted for more than 10% of our sales. In addition, we primarily sell the products we carry directly to consumers and purchase our products predominantly from our direct vendors rather than through third-party distributors. As such, we do not materially rely on third-party distributors to conduct our overall business. Our policy is to onboard our vendors using a standardized process to confirm their adherence to our applicable standards, policies, and procedures, including those relating to legal compliance, standard payment terms, and product quality. These relationships are typically governed by our standard vendor terms and conditions, under which we submit purchase orders to our vendors specifying the types, quantities, and agreed prices for merchandise that we intend to purchase from them. These agreements do not typically have minimum order requirements or exclusivity obligations for either party. Our terms and conditions do not have a set term, but instead allow us to terminate the relationship for convenience at any time upon written notice to the vendor. Our vendors generally may terminate the relationship on 90-days’ written notice but are obligated to fulfill or perform any purchase order accepted prior to such notice.
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Our Trademarks and Other Intellectual Property
We believe that our rights in our intellectual property, including trademarks and domain names, as well as contractual provisions and restrictions on access to our proprietary technology, are important to our operations and marketing efforts to develop brand recognition and differentiate our brand from our competitors. We own a number of trademarks that have been registered, or for which registration applications are pending, in the United States and certain foreign jurisdictions. These trademarks include Bond & Co., EveryYay, Good 2 Go, Good Lovin’, Imagitarium, Leaps & Bounds, Petco, Petco Love, Petco Park, Reddy, Ruff & Mews, So Phresh, Vetco, Well & Good, Where the Pets Go, WholeHearted, You & Me, Youly, Vital Care Core, and Vital Care Premier. The current registrations of these trademarks are effective for varying periods of time and may be renewed periodically, provided that we, as the registered owner, or our licensees where applicable, comply with all applicable renewal requirements including, where necessary, the continued use of the trademarks in connection with similar goods. We expect to pursue additional trademark registrations to the extent we believe they would be beneficial and cost-effective.
In addition to trademark protection, we own numerous domain names, including petco.com. We also enter into, and rely on, confidentiality and proprietary rights agreements with our employees, consultants, contractors, and business partners to protect our trade secrets, proprietary technology, and other confidential information. We further control the use of our proprietary technology and intellectual property through provisions in both our customer terms of use on our website and in our vendor terms and conditions.
Government Regulation
We are subject to a broad range of federal, state, local, and foreign laws and regulations intended to protect public health, animal welfare, natural resources, and the environment. Our operations, including our owned brand manufacturing outsourcing partners, are subject to regulation by the Occupational Safety and Health Administration (“OSHA”), the U.S. Food and Drug Administration (the “FDA”), the U.S. Department of Agriculture (the “USDA”), the Drug Enforcement Administration (the “DEA”), and by various other federal, state, local, and foreign authorities regarding the sale, processing, packaging, storage, distribution, advertising, labeling, and import of our products, including food safety standards. For more information, please read “Risk Factors—Risks Related to Legal and Regulatory Matters—Our operations are subject to extensive governmental regulation, and we may incur material liabilities under, or costs in order to comply with, existing or future laws and regulations. Our failure to comply with such laws and regulations may result in enforcements, recalls, and other adverse actions that could disrupt our operations and adversely affect our financial results.”
The FDA regulates animal feed, including pet food, under the Federal Food, Drug, and Cosmetic Act, (the “FFDCA”), and its implementing regulations. Although pet foods are not required to obtain premarket approval from the FDA, the FFDCA requires that all animal foods are safe for consumption, produced under sanitary conditions, contain no harmful substances, and are truthfully labeled. Most states also require that pet foods distributed in the state be registered or licensed with the appropriate state regulatory agency. In addition, most facilities that manufacture, process, pack, or hold foods, including pet foods, must register with the FDA and renew their registration every two years, and are subject to periodic FDA inspection. This includes most foreign, as well as domestic facilities. Registration must occur before the facility begins its pet food manufacturing, processing, packing, or holding operations.
The labeling of pet foods is regulated by both the FDA and certain state regulatory authorities. FDA regulations require proper identification of the product, a net quantity statement, a statement of the name and place of business of the manufacturer or distributor, and proper listing of all the ingredients in order of predominance by weight. Most states also enforce their own labeling regulations, many of which are based on model definitions and guidelines developed by the Association of American Feed Control Officials (the “AAFCO”). AAFCO is a voluntary, non-governmental membership association of local, state, and federal agencies that are charged with regulation of the sale and distribution of animal feed, including pet foods. The degree of oversight of the implementation of these regulations varies by state, but typically includes a state review and approval of each product label as a condition of sale in that state.
The FDA also regulates the inclusion of specific claims in pet food labeling. For example, pet food products that are labeled or marketed with claims that may suggest that they are intended to treat or prevent disease in pets would potentially meet the statutory definitions of both a food and a drug. The FDA has issued guidance regarding products that provide nutrients in support of an animal’s daily nutrient needs but which are also labeled as being
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intended for use to diagnose, cure, mitigate, treat, or prevent disease, thereby meeting the statutory definitions of both a food and a drug.
Under Section 423 of the FFDCA, the FDA may require the recall of an animal feed product if there is a reasonable probability that the product is adulterated or misbranded and the use of or exposure to the product will cause serious adverse health consequences or death. In addition, pet food manufacturers may voluntarily recall or withdraw their products from the market.
Certain states have laws, rules, and regulations that require that veterinary medical practices be either wholly owned or majority owned by licensed veterinarians and that corporations that are not wholly owned or majority owned by licensed veterinarians refrain from providing, or holding themselves out as providers of, veterinary medical care, or directly employing or otherwise exercising control over veterinarians providing such care. In these states and jurisdictions, we provide management and other administrative services to veterinary practices rather than owning such practices or directly employing the veterinarians providing medical care. Although we believe that we have structured our operations to comply with our understanding of the veterinary medicine laws of each state and jurisdiction in which we operate, interpretive legal precedent and regulatory guidance varies by jurisdiction and is often sparse and not fully developed.
In addition, all of the states in which we operate veterinary facilities impose various registration permit and/or licensing requirements. To fulfill these requirements, we have registered each of our facilities with appropriate governmental agencies and, where required, have appointed a licensed veterinarian to act on behalf of each facility. All veterinarians practicing in our animal wellness centers are required to maintain valid state licenses to practice and veterinarians practicing in our full-service hospitals are required to maintain valid licenses with the DEA. We are also required to comply with state laws governing the dispensing of prescription pet medications by our veterinarians. Additionally, our pet insurance plans must be registered with certain state departments of insurance and comply with their requirements.
Petco Love
Petco Love is a nonprofit organization changing lives by making communities and pet families closer, stronger, and healthier. It is an independent 501(c)(3) nonprofit organization supported by contributions from us, Petco customers, corporate partners, and individual donors. Since its founding in 1999, Petco Love has inspired and empowered animal welfare organizations to make a difference, investing more than $430 million in adoption and medical care programs, reuniting lost pets, spay/neuter services, pet cancer research, service and therapy animals, and numerous other lifesaving initiatives. Through the Think Adoption First program, Petco Love partners with our pet care centers and animal welfare organizations across the country to increase pet adoptions, helping more than 7 million pets to date find their new loving families.
In April 2021, Petco Love launched Petco Love Lost, a national lost and found pet database that uses image recognition technology to help reunite lost pets with their families should they ever go missing. To date, more than 3,300 animal welfare organizations and pet industry partners across the U.S. utilize the platform, and Petco Love Lost has helped return over 200,000 pets to their loving homes.
Launched in August 2021, Petco Love’s Vaccinated and Loved initiative provides free pet vaccines to its partners. To date, more than 4 million vaccines have been distributed. Providing these much-needed vaccinations in under-resourced communities is something Petco Love believes gives more pets the best chance to live long and healthy lives.
Available Information
Our commercial website is petco.com, and our investor relations website is ir.petco.com. We promptly make available on our investor relations website, free of charge, the reports that we file or furnish with the SEC, corporate governance information (including our Code of Business Conduct and Ethics and Principles of Corporate Governance) and select press releases. We file annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, proxy and information statements, and amendments to reports filed or furnished pursuant to Sections 13(a), 14, and 15(d) of the Exchange Act. The SEC maintains a website at sec.gov that contains reports, proxy and information statements, and other information regarding Petco and other issuers that file electronically with the SEC.
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