Roku splits Platform segment into Advertising and Subscriptions for clearer reporting

Filed June 18, 2026 · Period ending June 18, 2026 · ~1 min read

Key Changes

• medium

  Roku reorganized internal reporting from two segments (Platform and Devices) to three (Advertising, Subscriptions, and Devices), effective Q1 2026. Prior-period financials recast to match new structure.

  Item 8.01 — Other Events verify on EDGAR →
• low

  This 8-K updates three sections of the 2025 10-K (Business, MD&A, Financial Statements) to reflect the segment change. No underlying financial results changed—presentation only.

  Item 8.01 — Other Events verify on EDGAR →
• low

  The change reflects how the CEO now reviews financial information. Devices segment unchanged; only the former Platform segment was split into two parts.

  Exhibit 99.1 verify on EDGAR →