NASDAQ: MTCH
Match Group, Inc.CIK 0000891103 · Computer & Data Processing
Match Group, Inc., through its portfolio companies, is a leading provider of digital technologies designed to About this business →
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About Match Group, Inc.
Source: Item 1 (Business) from the 10-K filed February 26, 2026. Description as filed by the company with the SEC.
Item 1. Business
Who we are
Match Group, Inc., through its portfolio companies, is a leading provider of digital technologies designed to
help people make meaningful connections. Our global portfolio of brands includes Tinder®, Hinge®, Match®,
Meetic®, OkCupid®, Pairs™, Plenty Of Fish®, Azar®, BLK®, and more, each built to increase our users’ likelihood of
connecting with others. Through our trusted brands, we provide tailored services to meet the varying
preferences of our users.
As used herein, “Match Group,” the “Company,” “we,” “our,” “us,” and similar terms refer to Match Group,
Inc. and its subsidiaries, unless the context indicates otherwise.
The business of creating meaningful connections
Our goal is to spark meaningful connections for every single person worldwide. Consumers’
preferences vary significantly, influenced in part by demographics, geography, cultural
norms, religion, and intent (for example, casual dating or more serious relationships). As a
result, the market for social connection apps is fragmented, and no single service has been
able to effectively serve all of those seeking social connections.
Human connection is a fundamental need, yet the ways people meet and build relationships
have evolved significantly over time. Historically, connections were shaped by physical proximity and social
circles such as the workplace, schools, religious institutions, social gatherings, and local communities. Today,
mobile technology and the internet play a central role in how people can create new interactions and develop
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meaningful connections. Additionally, the increasing integration of technology into daily life has contributed to
broader acceptance of digital tools for connecting with others, eroding biases and stigmas across the world,
which previously served as barriers that limited adoption.
We believe that technologies that bring people together serve as a natural extension of the traditional
means of meeting people and provide a number of benefits for users, including:
•Expanded options: Social connection apps provide users access to a large pool of people they otherwise
would not have a chance to meet.
•Efficiency: The search and recommending features, as well as the profile information available on social
connection apps, allow users to better navigate potential connections more effectively.
•More comfort and control: Compared to the traditional ways that people meet, social connection apps
provide an environment that reduces the awkwardness around identifying and reaching out to new
people who are interested in connecting. This reduces friction and increases the likelihood that more
people will engage.
•Trust and Safety: Social connection apps can offer a safer way to contact new people for the first-time
by allowing people to limit the amount of personal information exchanged and providing an
opportunity to vet a new connection before meeting in person, including via video communication.
•Convenience: The internet and mobile access allow users to connect with new people at any time,
regardless of where they are.
Depending on a person’s circumstances, social connection apps can act as a supplement to, or substitute
for, traditional means of meeting people. When selecting a social connection app, we believe that users consider
the following attributes:
•Brand recognition, trust, and scale: Brand is very important. Users generally associate strong brands
with a higher likelihood of success and more tools to help the user connect safely and securely.
Generally, successful brands depend on large, active communities of users, strong algorithmic filtering
technology, and awareness of successful usage among similar users.
•Success and outcomes: Demonstrated success of other users attracts new users through word-of-
mouth recommendations. Positive outcomes drive initial adoption and repeat usage.
•Relevance and sense of belonging: Users typically look for social connection apps that align with their
demographic, religion, geography, or intent. Through offering a sense of community, the perceived
relevance of potential connections increases.
•Service features and user experience: Users tend to gravitate towards social connection apps that offer
features and user experiences that resonate with them, such as question-based matching algorithms,
location-based features, or search capabilities. User experience is also driven by the type of user
interface (for example, Swipe® based discovery or scroll-based profile exploration), a particular mix of
free and paid features, ease of use, privacy, and security. Users expect every interaction with a social
connection app to be seamless and intuitive.
Our portfolio
We operate a portfolio of differentiated brands designed to serve distinct user needs, preferences, and
relationship intents. Collectively, our brands span a range of connection experiences, from discovery-oriented
interaction to highly intentional relationship building, as well as demographic- and community-based
connection. This portfolio approach allows users to engage with products that reflect how they want to connect
at a given point in time.
Tinder®, launched in 2012, rose to scale and popularity faster than any other service in the online dating
category. Tinder emphasizes low-pressure discovery supported by its patented Swipe® technology. Tinder
achieved significant and rapid adoption, particularly among 18 to 30 year-old users, who were historically
underserved by the online dating category. Tinder employs a freemium model, through which users are allowed
to enjoy many of the core features of Tinder for free, including limited use of the Swipe Right® feature with
unlimited communication with other users. However, to enjoy premium features, such as unlimited use of the
Swipe Right® feature or the ability to “See Who Likes You”, a Tinder user must subscribe to one of several
subscription offerings: Tinder Plus®, Tinder Gold®, or Tinder Platinum®. Tinder users and subscribers may also
pay for certain premium features, such as Super Likes™ and Boosts, on a pay-per-use basis.
Hinge® launched in 2012 and has grown to be a popular app for individuals seeking intentional and
relationship-oriented connections in English speaking countries and several other international markets. Hinge is
a mobile-only experience and employs a freemium model. Hinge is Designed to be Deleted® and focuses on
users with a higher level of intent to enter into a relationship and its services are designed to reinforce that
purpose. Hinge has Video and Voice Prompts, and Voice Notes, in addition to AI-enabled features, which allow
users to better showcase who they are at different points in their dating journey. Hinge offers two premium
subscription offerings: Hinge+ and HingeX.
Evergreen & Emerging (“E&E”)
Our collections of brands within E&E include well-known pioneers in online relationships (which we refer to
as Evergreen brands) and newer brands designed to serve specific communities, demographics, and identities
(which we refer to as Emerging brands). The following brands are included in E&E:
Match was launched in 1995 and helped create the online dating category with the ability to search
profiles and receive algorithmic recommendations. Match is a brand that focuses on users with a higher level of
intent to enter into a serious relationship and its services and marketing are designed to reinforce that purpose.
Meetic, a leading European online dating brand based in France, was launched in 2001. Meetic is the most
recognized dating app for singles over age 35 in France. Meetic is a brand that focuses on users with a higher
level of intent to enter into a serious relationship and its service and marketing are designed to reinforce that
purpose.
OkCupid launched in 2004 and has attracted users through a Q&A approach to the dating category.
OkCupid relies on a freemium model and has a loyal, culturally progressive user base predominately located in
larger metropolitan areas in English-speaking markets.
Plenty Of Fish launched in 2003. Among its distinguishing features is the ability to both search profiles and
receive algorithmic recommendations. Plenty Of Fish relies on a freemium model. Plenty Of Fish has broad
appeal in the United States, Canada, the United Kingdom, and a number of other international markets.
BLK®, Chispa®, Upward®, Salams®, HER®, Archer®, Yuzu®, The League®, and other
affinity-based brands, serve communities defined by shared culture, values, or
experiences.
Match Group Asia (“MG Asia”)
The focus of the MG Asia brands has primarily been to serve various Asian and Middle Eastern markets.
The following brands are included in MG Asia:
Pairs launched in 2012 and is a leading provider of online dating services in Japan, with a presence in
Taiwan and South Korea. Pairs is a dating platform that was specifically designed to address social barriers
generally associated with the use of dating services in Japan.
Azar launched in 2014 and was acquired in 2021. Azar is a one-to-one video chat service that allows users
to meet and interact with a variety of people across the globe in their native language. Azar is available in the
Middle East region and has expanded into other international markets including Europe.
On February 22, 2026, Apple removed the Azar app from the Apple App Store, resulting in users being
unable to initiate new downloads of Azar from the Apple App Store. In available markets, users can sign up for
and continue to access the app through the web or Google Play Store and existing iOS users who had
downloaded the app through the App Store prior to the removal can currently continue to access and use the
app, including the ability to execute purchases and renewals. For additional information, see “Item 7—
Management’s Discussion and Analysis of Financial Condition and Results of Operations—Management
Overview—Trends affecting our business—MG Asia.”
Our Portfolio Strategy
We believe an effective portfolio strategy
begins with an understanding of the challenges
individuals face when seeking connection today.
Many people experience pressure when meeting
new people. Others encounter noise, as an
abundance of options can feel overwhelming.
Additionally, some experience alienation,
seeking spaces where they feel a sense of
belonging.
To address these challenges, we
introduced a simple framework to articulate
how we position our brands across three
complementary dimensions: Fun, Focus, and
Familiarity. Together, these reflect how we
believe individuals approach connection and
provide different ways to engage depending on
individuals’ needs and preferences.
•Fun emphasizes creating engaging,
lower-pressure ways to meet new
people. Brands oriented toward Fun help reduce the pressure often associated with initiating
connection.
•Focus emphasizes intentional experiences that help users navigate connection with greater purpose.
•Familiarity emphasizes belonging, serving communities defined by shared values, culture, or
experiences and helping users feel understood and accepted.
Our brands span these dimensions, with some solely speaking to one element and others operating at the
intersection of two elements. For example, brands such as Tinder emphasize Fun; Hinge emphasizes Focus; and
our affinity-based brands emphasize Familiarity. Several Evergreen and Emerging brands, including Match,
Meetic, Plenty of Fish, OurTime, and OkCupid, combine elements of these dimensions, reflecting the varied ways
individuals seek connection over time.
This framework allows us to focus on how we offer differentiated services that collectively address a broad
spectrum of user needs while maintaining clear roles and positioning for individual brands. It also provides a lens
for innovation, experimentation, and portfolio evolution as user behaviors, technologies, and external forces
change.
Operationally, we strive to empower individual leaders to grow their respective brands. Our brands
compete with each other and with third-party businesses on brand characteristics, service features, and business
models. However, we also work to apply a centralized discipline and share best practices across our brands in
order to quickly introduce new services and features, optimize marketing, increase growth, reduce costs,
improve user safety, and maximize profitability – an approach we call “One MG”. Additionally, we centralize
certain administrative and operational functions to promote efficiency, consistency, and effective oversight
across the portfolio. Our centralized functions include legal, finance, accounting, treasury, tax, human resources,
and real estate and facilities. We further support the portfolio by:
•operating shared services across brands, including trust and safety and moderation, certain technology
and data platforms, media buying, and regional go-to-market capabilities;
•centralizing select commercial, technical, and operational capabilities where scale, expertise, and
common business needs exist;
•developing and deploying talent across the portfolio to build specialized skills and support priority
initiatives;
•promoting cross-brand collaboration and knowledge-sharing in areas such as marketing optimization,
infrastructure and cloud utilization, recommendation systems, and user engagement; and
•sharing analytics and insights to support consistent measurement, inform decision-making, and improve
portfolio-wide performance.
Through this approach and strategy, we believe our portfolio is positioned to serve a wide range of
connection needs while operating efficiently and responsibly at scale.
Staying competitive
The industry for social connection apps is competitive and has no single, dominant brand globally. We
compete with a number of other companies that provide technologies for people to meet each other, including
other online dating platforms; social media platforms and social-discovery apps, such as Facebook and Instagram
(both owned by Meta), Snap, TikTok, X, LinkedIn (owned by Microsoft), Twitch (owned by Amazon), and
YouTube (owned by Alphabet); offline dating services, such as in-person matchmakers; and other traditional
means of meeting people.
We believe that our ability to attract new users to our brands as well as retain existing users will depend
primarily upon the following factors:
•our ability to adapt to how consumers discover, evaluate, and engage with each other and with social
connection apps, particularly among younger generations and in emerging markets and parts of the
world where the associated stigma has not yet fully eroded;
•continued growth in internet access and smart phone adoption in certain regions of the world,
particularly emerging markets;
•the continued strength, differentiation, and evolution of our well-known brands and the growth of our
Emerging brands;
•the authenticity, breadth, and depth of our active communities of users;
•our brands’ reputations for trust and safety, including investments in technologies that enhance user
authenticity across our apps, such as Face Check, a facial verification feature that helps confirm users
are real and match their profile photos and was launched in 2025 at Tinder in several markets;
•our ability to evolve existing services and introduce new features that respond to evolving user
preferences, social trends, and advances in technology, including the use of artificial intelligence (“AI”);
•our brands’ ability to keep up with the constantly changing regulatory landscape, in particular, as it
relates to the regulation of consumer digital media platforms;
•our ability to efficiently acquire new users for our services;
•our ability to continue to optimize our monetization strategies while maintaining positive user
experiences;
•the design, functionality, and reliability of our services; and
•macroeconomic and geopolitical conditions.
A large portion of customers use multiple services over a given period of time, either concurrently or
sequentially, reflecting the various ways in which users seek connection, making our broad portfolio of brands a
competitive advantage.
How we earn our revenue
Many of our brands enable users to establish a profile and review other users’ profiles without charge.
Each brand also offers additional features, some of which are free, and some of which require payment
depending on the particular service. In general, access to premium features requires a subscription, which is
typically offered in packages (generally ranging from one week to six months), depending on the service and
circumstance. Prices can differ meaningfully within a given brand depending on the duration of a subscription,
the bundle of paid features that a user chooses to access, and whether or not a user is taking advantage of any
special offers. In addition to subscriptions, many of our brands offer users certain features, such as the ability to
promote themselves for a given period of time, or highlight themselves to a specific user, and these features are
offered on a pay-per-use, or à la carte, basis. The precise mix of paid and premium features is established over
time on a brand-by-brand basis and is subject to constant iteration and evolution.
Our direct revenue is primarily derived from users in the form of recurring subscriptions, which typically
provide unlimited access to a package of features for a specified period of time, and to a lesser extent from à la
carte features, where users pay a non-recurring fee for a specific consumable benefit or feature. Each of our
brands offers a combination of free and paid features targeted to its unique user base. In addition to direct
revenue from our users, we generate indirect revenue from advertising, which comprises a much smaller
percentage of our overall revenue as compared to direct revenue.
Dependencies on services provided by others
App Stores
We rely on the Apple App Store and the Google Play Store to distribute and monetize our mobile
applications. While our mobile applications are free to download from these stores, we offer our users the
opportunity to purchase subscriptions and certain à la carte features through these applications. We determine
the prices at which these subscriptions and features are sold, however purchases of these subscriptions and
features are generally processed through the in-app payment systems provided by Apple and Google,
notwithstanding the availability of alternative payment options in certain circumstances. We pay Apple and
Google a meaningful share of the revenue we receive from in-app transactions as well as where payments on
Android and iOS devices are processed through alternative payment systems. For additional information, see
“Item 7—Management’s Discussion and Analysis of Financial Condition and Results of Operations—Management
Overview—Trends affecting our business—In-App Purchase Fees” and “Item 1A–Risk Factors–Risks relating to
our business–Distribution and marketing of, and access to, our services rely, in significant part, on a variety of
third-party platforms, in particular, mobile app stores. In the past, some of these third parties have limited,
prohibited, or otherwise interfered with features or services or changed their policies in material ways that have
adversely affected our business, financial condition, and results of operations, and these third parties could do
so again in the future.”
The manner in which Apple and Google operate these services is being reviewed by legislative and
regulatory bodies globally and challenged in courts in multiple jurisdictions. Notably, the European Union (the
“EU”) has, under the Digital Markets Act, designated Apple and Google as “gatekeepers.” As such, we expect
Apple and Google to be restricted from, among other things, (i) imposing fees or other requirements that are not
fair, reasonable and non-discriminatory to all application developers and (ii) prohibiting application developers
from informing users about alternative payment options, offering their own in-app payment systems and making
their applications available through alternate app stores on iOS and Android devices or through direct download.
In addition, the Republic of Korea has adopted legislation that prohibits Apple and Google from requiring that
developers exclusively use Apple’s and Google’s respective payment systems to process payments. Korean
lawmakers have also clarified that charging excess fees for using alternative payment systems constitutes unfair
payment practice. Further, courts and regulators in several jurisdictions, including the U.S., France, India, the
Netherlands, and Australia have found that certain app store practices and policies, such as the requirement that
application developers exclusively use their payment systems, violate laws in those jurisdictions. Multiple
jurisdictions, including the United Kingdom, Japan, Mexico, Brazil, Indonesia, Chile, India, and Australia, are
investigating, considering regulatory action or considering legislation to restrict or prohibit these practices. The
United States Congress, as well as a number of state legislatures, are also considering legislation that would
regulate certain terms of the relationships between developers and Apple and Google and prohibit Apple and
Google from requiring the use of their respective payment systems for in-app purchases.
Cloud and Other Services
We rely on third parties, primarily data centers and cloud-based, hosted web service providers, such as
Amazon Web Services, as well as third party computer systems, service providers, software providers, and
broadband and other communications systems, in connection with the provision of our applications generally, as
well as to facilitate and process certain transactions with our users. We have no control over any of these third
parties or their operations, and such third party systems are increasingly complex.
Problems experienced by third-party data centers and cloud-based, hosted web service providers upon
which our brands, including Tinder, Hinge, and Pairs, rely, the telecommunications network providers with which
we or they contract, or the systems through which telecommunications providers allocate capacity among their
customers could also adversely affect us. Any changes in service levels at our data centers or hosted web service
providers, or any interruptions, outages or delays in our systems or those of our third-party providers, or
deterioration in the performance of such systems, could impair our ability to provide our services or process
transactions with our users, which would adversely impact our business, financial condition and results of
operations. For additional information, see “Item 1A Risk factors—Risks relating to our business—Our success
depends, in part, on the integrity of third-party systems and infrastructure.”
Sales and marketing
All of our brands rely on word-of-mouth recommendations for free user acquisition and also paid user
acquisition, both to varying degrees. Our online marketing activities generally consist of purchasing social media
advertising, advertising on streaming services, banner, and other display advertising, search engine marketing,
email campaigns, video advertising, business development or partnership arrangements, creating content, and
partnering with influencers, among other means to promote our services. Our offline marketing activities
generally consist of television advertising, out-of-home advertising, and public relations efforts.
Intellectual property
We regard our intellectual property rights, including trademarks, domain names, and other intellectual
property, as critical to our success.
For example, we rely heavily upon the use of trademarks (primarily Tinder®, Hinge®, Match™, Plenty Of
Fish®, OkCupid®, Meetic®, Pairs™, Swipe®, Azar®, and BLK®, and associated domain names, taglines and logos) to
market our services and applications and build and maintain brand loyalty and recognition. We maintain an
ongoing trademark and service mark registration program, pursuant to which we register our brand names,
service names, taglines and logos and renew existing trademark and service mark registrations in the United
States and other jurisdictions to the extent we determine it to be necessary or otherwise appropriate and cost-
effective. In addition, we have a trademark and service mark monitoring policy pursuant to which we monitor
applications filed by third parties to register trademarks and service marks that may be confusingly similar to
ours, as well as potential unauthorized use of our material trademarks and service marks. Our enforcement of
this policy affords us valuable protection under current laws, rules, and regulations. We also reserve, register (to
the extent available), and renew existing registrations for domain names that we believe are material to our
business.
We also rely upon a combination of in-licensed third-party and proprietary trade secrets, including
proprietary algorithms, and upon patented and patent-pending technologies, processes, and features relating to
our recommendation process systems or features and services with expiration dates from 2027 to 2043. We
have an ongoing invention recognition program pursuant to which we apply for patents to the extent we
determine it to be core to our service or businesses or otherwise appropriate and cost-effective.
We rely on a combination of internal and external controls, including applicable laws, rules, and
regulations, and contractual restrictions with employees, contractors, customers, suppliers, affiliates, and
others, to establish, protect, and otherwise control access to our various intellectual property rights.
Government regulation
We are subject to a variety of laws and regulations in the United States and abroad that involve matters
related to our business, many of which are still evolving and being tested in courts, and could be interpreted in
ways that could harm our business. These laws and regulations involve matters including, among others,
antitrust and competition, broadband internet access, online commerce, advertising, user privacy, data
protection, intermediary liability, protection of minors, biometrics, consumer protection, general safety, sex-
trafficking, taxation, money laundering, accessibility, intellectual property, AI, and securities law compliance. We
have and could again in the future be subject to actions based on negligence, regulatory compliance, various
torts, and trademark, patent and copyright infringement, among other actions.
Because we receive, store, and use a substantial amount of information received from or generated by our
users, we are particularly impacted by laws and regulations governing privacy; the storage, sharing, use,
processing, disclosure, transfer, and protection of personal data; and data breaches, in many of the countries in
which we operate. For example, in the EU we are subject to the General Data Protection Act (“GDPR”), which
applies to companies established in the EU or otherwise providing services or monitoring the behavior of people
located in the EU and provides for significant penalties in case of non-compliance as well as a private right of
action for individual claimants. GDPR will continue to be interpreted by EU data protection regulators, which
have and may in the future require that we make changes to our business practices, and could generate
additional costs, risks, and liabilities. See “Item 3 Legal Proceedings—Irish Data Protection Commission Inquiry
Regarding Tinder’s Practices.” The EU is also considering an update to the GDPR, the Privacy and Electronic
Communications (so-called “e-Privacy”) Directive, and its AI Act, which may also require that we make changes
to our business practices and could generate additional costs, risks and liabilities. Compliance with the various
EU data transfer requirements, and the resulting interpretations, decisions, and guidelines from EU supervisory
authorities, may require changes to our business practices and generate additional costs, risks, and liabilities.
At the same time, many countries in which we do business have already adopted or are also currently
considering adopting privacy and data protection laws and regulations. For instance, multiple legislative
proposals concerning privacy and the protection of user information have been introduced in the U.S. Congress.
Various U.S. state legislatures are also considering privacy legislation in 2026 and beyond. Some U.S. state
legislatures have already passed and enacted privacy legislation, most prominently the California Consumer
Privacy Act of 2018, which came into effect in 2020. Also, the California Privacy Rights Act of 2020 (the “CPRA”)
was enacted, which expanded the state’s consumer privacy laws and created a new government organization,
the California Privacy Protection Agency, to enforce the law. The majority of the CPRA’s provisions entered into
force on January 1, 2023, with a lookback to January 2022. In addition to California, comprehensive privacy laws
have been passed in numerous other U.S. states, which have come into force over the last several years.
Additionally, the Federal Trade Commission has increased its focus on privacy and data security practices at
digital companies, as evidenced by its levying of several large fines against digital companies for privacy
violations in recent years. Finally, talks of a U.S. federal privacy law are ongoing in Congress, with multiple
proposals being considered, and may lead to the passing of a new law in the coming years. In some cases,
privacy and data protection requirements may be in tension with regulatory or public expectations relating to
user safety, including efforts to prevent fraud, abuse, or other harmful activity. As a result, our attempts to
design, implement, or expand safety-related features or controls may be subject to heightened scrutiny by
privacy and data protection regulators, could require careful balancing of competing legal obligations, and may
expose us to regulatory inquiries, enforcement actions, or limitations on how such features are deployed.
Concerns about harms, protection of minors, and the use of dating services and other platforms for illegal
conduct, such as romance scams, promotion of false or inaccurate information, financial fraud, and sex-
trafficking, have produced and could continue to produce future legislation or other governmental action. For
example, the EU’s Digital Services Act (the “DSA”), which went into effect in 2024, imposes additional
requirements on technology companies around moderation, transparency, and the overall safety of their
platforms. A number of jurisdictions, including India and the U.S. State of Colorado, have also instituted or are
considering transparency and data disclosure obligations similar to those provided in the DSA. In addition, the
UK’s Online Safety Act imposes broad and similar requirements to those provided in the DSA. Of note, this law
places new requirements on social media companies, including online dating companies, to protect children
from being exposed to inappropriate material. Most of the provisions of this law went into effect in 2025.
Further, while we do not deliberately offer any of our services to minors, we are subject to an increasing number
of age assurance requirements in various jurisdictions. For example, under the UK’s Online Safety Act, we are
required to demonstrate that our age assurance measures are “highly effective” at preventing access by
underage users, including through the use of automated facial age estimation techniques. Similar provisions
apply to our services under the Australian Social Media Minimum Age Act.
In the United States, government authorities, elected officials, and political candidates have called for
amendments to Section 230 of the Communications Decency Act (the “CDA”) that aim to limit or remove
protections afforded to technology companies. Additionally, there are multiple ongoing legal challenges to the
CDA in U.S. federal courts, which could further alter its scope and applicability. If these legislative or judicial
efforts succeed in weakening the protections afforded by the CDA, we may be required to make changes to our
services that could restrict or impose additional costs upon the conduct of our business generally or otherwise
expose us to additional liability. Any weakening of the CDA could also result in increased litigation costs, as well
as a potentially increased chance of liability. See “Item 1A Risk factors—Risks relating to our business—
Inappropriate actions by certain of our users could be attributed to us or may not be adequately prevented by us
and consequently damage our brands’ reputations, which in turn could adversely affect our business.”
Our global businesses are subject to a variety of complex and continuously evolving income and other tax
frameworks. For example, sweeping international tax reform known as Pillar Two has gone into effect in certain
jurisdictions starting in 2024. The work is being undertaken by the Organization for Economic Cooperation and
Development’s (“OECD”) Inclusive Framework and organized by the OECD’s Centre for Tax Policy and
Administration. Pillar Two establishes a global minimum corporate tax rate of 15 percent for multinational
enterprises with €750 million or more in annual revenue. Multinational enterprises will need to conform to the
various rules in every Pillar Two country in which they operate. The Company has analyzed the impact of
enacted legislation and determined it does not have a material impact to the income tax provision. The Company
will continue to monitor future developments, including the recently introduced side-by-side safe harbor, which
would exclude U.S. parented multinational enterprises from the scope of certain Pillar Two taxes.
As a provider of subscription services, we are also subject to laws and regulations in certain U.S. states and
other countries that apply to our automatically-renewing subscription payment models. For example, the EU’s
Payment Services Directive (PSD2), which became effective in 2018, has impacted our ability to process auto-
renewal payments and offer promotional or differentiated pricing for users in the EU. Also, Germany and France
have imposed additional obligations on providers of subscription services regarding the automatic renewal and
cancellation of online subscriptions. Similar legislation or regulation, or changes to existing laws or regulations
governing subscription payments, have been adopted in New York and California, or are being considered in
many other U.S. states and in the UK. For example, New York’s law requires disclosures related to when
algorithms are used to set prices.
The EU, the U.S. Federal government, and many U.S. states are considering, or have already enacted,
orders, legislation or regulations that would impact the use of AI by companies. For example, several states,
including Colorado, California, and Utah, have already passed laws prescribing how AI can be used or what
permissions must be granted before it can be used, and several more states are considering similar legislation. In
addition, the Federal Trade Commission has a compulsory process in nonpublic investigations involving products
and services that use or claim to be produced using generative AI or claim to detect its use. Further, the EU is
enacting legislation aimed at updating liability rules, providing for specific liability related to AI or extending
product liability to software and digital services. As we seek to further integrate AI technologies into our
services, compliance with existing, new, and changing laws, regulations, and industry standards relating to AI
may limit some uses of AI and may impose significant operational costs.
Finally, certain U.S. states and certain countries in the Middle East and Asia have laws that specifically
govern dating services. At the same time, a number of U.S. states, the U.S. Congress, and some other countries
such as Brazil are considering legislation that would directly regulate online dating services.
Human capital
Our people are critical to Match Group’s continued success, and we work hard to attract, retain and
motivate qualified talent. As of December 31, 2025, we had approximately 2,200 full-time employees and 9 part-
time employees, which represents an approximate 12% year-over-year decrease in employee headcount. The
decrease in headcount was largely due to the launch in 2025 of an enterprise-wide initiative to further leverage
our portfolio approach and decrease operating costs by, among other things, reducing headcount, management
layers, and duplication of certain functions across the Company. In 2026, we plan to focus recruiting on critical
technical functions, such as software and product, while continuing to hire specialized talent to support our
innovation and AI initiatives.
As of December 31, 2025, approximately 64%, 21%, 13%, and 2% of our employees reside in the North
America, Asia-Pacific, EMEA, and Latin America regions, respectively, spanning 17 countries and reflecting
various cultures, backgrounds, ages, sexes, sexual orientations, and ethnicities. Our global workforce is highly
educated, with the majority of our employees working in engineering or technical roles that are central to the
technological and service innovations that drive our business. Competition for software engineers and other
technical staff has historically been intense, and we expect will remain so for the foreseeable future as we
continue to recruit in the most competitive markets.
We have four business units supported by a central team. These four business units consist of Tinder,
Hinge, Evergreen & Emerging, and Match Group Asia. The employee distributions in each business unit are 21%,
15%, 22%, and 20%, respectively, leaving 22% to support in a centralized capacity. These distributions generally
align with the size and complexity of each business unit.
Our compensation and benefits programs are designed to attract and reward talented individuals who
possess the skills necessary to support our business objectives, assist in the achievement of our strategic goals,
and create long-term value for our stockholders. In addition to salaries, these programs (which vary by country/
region) include annual bonuses, stock-based awards, an employee stock purchase plan, retirement benefits,
healthcare and insurance benefits, paid time off, family leave, flexible work schedules, mental health and
wellness programs, and employee assistance programs. We are committed to providing competitive and
equitable pay. We base our compensation on market data and conduct evaluations of our compensation
practices at all levels on a regular basis to determine the competitiveness and fairness of our packages.
We are committed to empowering our people with career advancement and learning opportunities. Our
talent, learning and development programs provide employees with resources to help achieve their career goals,
build strong foundational technical and leadership skills, and contribute to and, where applicable, lead their
organizations.
We regularly conduct anonymous surveys to seek feedback from our employees on a variety of topics,
including but not limited to, confidence in company leadership, competitiveness of our compensation and
benefits, career growth opportunities, and ways to improve our company’s position as an employer of choice.
The results are shared with our employees and reviewed by senior leadership, who analyze areas of progress or
opportunity and prioritize actions and activities in response to this feedback to drive meaningful improvements
in employee engagement.
We believe that our approach to talent has been instrumental in our growth and has made Match Group a
desirable destination for current and future employees.
Additional information
Company website and public filings. Investors and others should note that we announce material financial
and operational information to our investors using our investor relations website at https://ir.mtch.com, our
newsroom website at https://mtch.com/news, Tinder’s newsroom website at www.tinderpressroom.com,
Hinge’s newsroom website at https://hinge.co/press, U.S. Securities and Exchange Commission (“SEC”) filings,
press releases, and public conference calls. We use these channels as well as social media to communicate with
our users and the public about our company, our services, and other issues. It is possible that the information we
post on social media could be deemed to be material information. Accordingly, investors, the media, and others
interested in our company should monitor the websites listed above and the social media channels listed on our
investor relations website in addition to following our SEC filings, press releases, and public conference calls.
Neither the information on our website, nor the information on the website of any Match Group business, is
incorporated by reference into this report, or into any other filings with, or into any other information furnished
or submitted to, the SEC.
The Company makes available, free of charge through its website, its Annual Reports on Form 10-K,
Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K (including related exhibits and amendments)
as soon as reasonably practicable after they have been electronically filed with (or furnished to) the SEC.
Code of ethics. The Company’s code of ethics applies to all employees (including Match Group’s principal
executive officer, principal financial officer, and principal accounting officer) and directors and is posted on the
Company’s website at https://ir.mtch.com under the heading of “Corporate Governance.” This code of ethics
complies with Item 406 of SEC Regulation S-K and the rules of The Nasdaq Stock Market LLC. Any changes to the
code of ethics that affect the provisions required by Item 406 of Regulation S-K, and any waivers of such
provisions of the code of ethics for Match Group’s executive officers, senior financial officers, or directors, will
also be disclosed on Match Group’s website.