NASDAQ: YHC

In May 2024, we acquired a minority stake of common
shares of Cannon Estate Winery Ltd. (“Cannon”), a British Columbia corporation, an owner of Cannon Estate Winery. Pursuant
to the Share Exchange Agreement between the Company and Cannon, Cannon transferred and delivered to the Company 113,085 of the Common
Shares of Cannon held of record and beneficially by Cannon and in exchange the Company issued and delivered to Cannon 750,000 shares of
the Company’s common stock (“common stock”). Cannon Estate Winery located at 30523 Burgess Ave. in the Mount Lehman
area of Abbotsford, British Columbia. The estate boasts 20 acres under vine, with 16 varietals planted across 23 plots, including Chardonnay,
Muscat, Petite Milo, Pinot Noir, and Gamay Noir. According to its management, Cannon Estate Winery has become a local gem, recently expanding
to include a lounge for hosting both locals, and wine enthusiasts from across the globe. While LQR House and Cannon Estate Winery operate
in different areas of the alcohol industry, the Company believes that the synergy between them promises mutual benefits that will propel
both entities to new heights. LQR House works on leveraging its expertise to enhance Cannon’s online presence, extending its reach
across borders to the USA and captivating the attention of U.S. alcohol enthusiasts. Cannon Estate Winery, with its established relationships
with distributors and retail outlets nationwide, aims to expand LQR House’s brands and marketing clients throughout Canada.

In June 2024, we acquired a minority stake of
common shares of DRNK Beverage Corp. (“DRNK”), a British Columbia corporation, operating in the non-alcoholic and ready-to-drink
beverage markets. DRNK has since rebranded and operates as Chase Mocktails Ltd. (drnkchase.com), an active company in the non-alcoholic
ready-to-drink beverage category, a sector that continues to experience significant growth. LQR House’s investment in DRNK marked
its strategic entry into both the non-alcoholic (NA) and ready-to-drink (RTD) beverage markets, two rapidly growing sectors within the
beverage industry.

Recent Developments

On April 1, 2025, we
entered into a Supplementary Distribution Agreement (the “Supplementary Distribution Agreement”) with Of The Earth Distribution
Corp., a Canadian corporation (the “Distributor”), pursuant to which the Company granted to Distributor the exclusive right
to distribute, market, and sell SWOL Tequila products within Thailand and Greece until June 28, 2029. The Supplementary Distribution Agreement
also amends Supplier Agreement between the Company and the Distributor, dated June 28, 2024, by providing the Distributor exclusive distribution
rights to sell SWOL Tequila in all of Canada without any territorial limitations.

On April 2, 2025, David
Lazar resigned as President and as member of our Board of Directors (the “Board”), effective immediately.

On April 21, 2025, the
Company effected a one-for-thirty-five reverse stock split of its issued, outstanding and authorized common stock (the “Reverse
Stock Split”). As a result of the Reverse Stock Split, the total number of authorized common stock of the Company decreased to 10,000,000
shares. The Reverse Stock Split became effective at 12:01 a.m. Eastern Time on April 21, 2025, and our common stock began trading on a post-split basis
on April 21, 2025. No fractional shares were issued in connection with the Reverse Stock Split and fractional amounts were rounded up
to the next highest whole number at the participant level.

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On April 23, 2025, the Audit Committee of the Board accepted the resignation of dbbmckennon and approved the engagement of Enrome
LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2025, effective immediately.

On June 2, 2025, the
Company held LQR House Inc. 2025 Annual Meeting of Stockholders (the “Annual Meeting”) at which meeting: (1) the Company’s
stockholders approved an amendment to the Articles of Incorporation to authorize the Company to effect the increase of authorized shares
of common stock of the Company from 10,000,000 to 350,000,000 shares, (2) the stockholders re-elected Sean Dollinger, Yilin Lu, Lijun
Chen, Jing Lu, and Hong Chun Yeung to serve as directors of the Board until the Company’s 2026 annual meeting of stockholders, or
until such persons’ successors are duly elected and qualified, or until such persons’ earlier resignation, death, or removal.

Following the Annual
Meeting, on June 2, 2025, the Company filed the Certificate of Amendment with the Secretary of State of Nevada and effected the increase
of the number of authorized shares of common stock of the Company from 10,000,000 shares to 350,000,000 shares, each share of common stock
having a par value of $0.0001.

Following the Annual
Meeting, the Board approved appointment of Lijun Chen as the Chairman of the Board. The Board also approved that the Audit Committee of
the Board shall consist of Hong Chun Yeung (Chair), Lijun Chen and Jing Lu, the Compensation Committee of the Board shall consist of Jing
Lu (Chair), Yilin Lu, Lijun Chen, and Nominating and Corporate Governance Committee of the Board shall consist of Jing Lu (Chair), Lijun
Chen, Yilin Lu.

On or about July
11, 2025, the Company, along with over two dozen parties including several officers and directors of the Company, was named as a
defendant in an action before the Eighth Judicial District Court, Clark County, Nevada titled Kingbird Ventures, LLC
(“Kingbird”) v. Sean Dollinger, et al. The complaint sought damages in an unspecified amount by a recent
shareholder of the Company. Along with the complaint, Kingbird filed a motion for the Court to appoint a receiver over the Company
and for an injunction. On September 22, 2025, the Company entered into two settlement agreements with Kingbird and other parties
named therein to resolve all matters related to this litigation (collectively, the “Settlement Agreements”). The First
Settlement Agreement resolved the direct claims asserted by Kingbird against the Company and other defendants and provided for
dismissal of those claims with prejudice, mutual releases among the parties and customary provisions, including no admission of
liability and confidentiality. The Second Settlement Agreement resolved stockholder derivative claims brought on behalf of the
Company against certain current and former officers and directors and provided for dismissal of those claims, subject to court
approval, together with mutual releases and customary provisions. As of the date of this Annual Report, the matter has been fully
resolved and no claims remain pending. Pursuant to the Settlement Agreements, a total payment of $7.5 million was paid in
September 2025 and the remaining payment of $5.5 million was paid in December 2025.

On August 6, 2025, the
Board appointed Yilin Lu to serve as a President of the Company and replaced him on the Compensation Committee and Nominating and Corporate
Governance Committee with Hong Chun Yeung.

In December 2025, YHC Online Limited (“YHC”), a wholly-owned
subsidiary of the Company, entered into joint venture agreements with Bancroft Equity Limited, Emerald Wealth Inc., Meridian Financial
Solutions Inc., and Sequoia Equity Group Inc. to cooperate in the creation and monetization of multi-channel network (“MCN”)
content for digital platforms, including TikTok, with each arrangement targeting a specific geographic market. YHC holds a 20% minority
ownership interest in each of the three formed joint ventures, with the majority partner in each retaining full operational control. The
Company’s aggregate investment commitment across the three formed joint ventures is $19,000,000, of which $14,670,000 had been funded
as of December 31, 2025. In addition, $3,824,000 had been advanced to Sequoia Equity Group Inc. toward the establishment of a planned
joint venture targeting the Middle East market, the entity for which had not yet been formed as of December 31, 2025, and is recorded
as an advance for investment in joint venture on the consolidated balance sheet.

Each agreement provides YHC with a put right,
exercisable following the first anniversary of the respective agreement, pursuant to which YHC may require the co-venturer to repurchase
YHC’s interest at a price equal to YHC’s total funded investment amount. Subsequent to December 31, 2025, in April 2026, all
four agreements were terminated and all amounts previously funded, aggregating $18,494,000, were returned to YHC in full.

On September 2, 2025, we entered into a Contribution Agreement (the
“Contribution Agreement”) with SWOL Holdings Inc., our wholly owned subsidiary. Among other things, the Contribution Agreement
provides for the contribution by us to SWOL of all of our assets, properties and rights, whether tangible or intangible, personal or mixed,
accrued, unaccrued or contingent (including goodwill), wherever located and whether now existing or hereafter acquired prior to the closing
of the Contribution Agreement, related to, used or held for use in connection with the business of producing, marketing and distributing
a limited-edition Anejo Tequila under the SWOL trademark (“SWOL Tequila”) in exchange for two (2) million shares of SWOL’s
common stock.

On October 15, 2025,
Dr. Jing Lu resigned from the Company’s Board of Directors and all associated committees. The resignation was not due to any disagreement
with the Company, its management, or operations. On October 20, 2025, the Board appointed Mr. Kah Loong Randy Yeo as a new independent
director. Mr. Yeo was also designated as Chair of the Nominating and Corporate Governance and Audit Committees and as a member of the
Compensation Committee.

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On December 17,
2025, the Company entered into securities purchase agreements (the “Purchase Agreements”) with certain investors
(the “Investors”), and directors, officers and employees of the Company (the “Insiders” together with
the Investors, the “Purchasers”) for the purchase and sale of an aggregate of 7,249,972 shares of the Company’s
common stock (the “Shares”) in a registered direct offering (the “Offering”). The Shares were
sold at a purchase price of $0.90 per share, for aggregate gross proceeds to the Company of approximately $6,524,974.80, before
deducting placement agent fees and expenses and net proceeds of $6,078,701. Pursuant to a placement agency agreement (the “Placement Agency
Agreement”) dated as of December 17, 2025, between the Company and A.G.P./Alliance Global Partners, the Company engaged
the A.G.P. to act as the Company’s sole placement agent in connection with the Offering. Pursuant to the Placement Agency
Agreement, the Company agreed to pay the Placement Agent a cash fee equal to five percent (5.0%) of the gross proceeds received by
the Company from the sale of the Shares to the Purchasers. The offering closed on December 19, 2025.

On January 27, 2026, SWOL filed a registration statement on Form S-1
with the Securities and Exchange Commission (the “SEC”) in connection with a proposed initial public offering of SWOL’s
equity securities. The registration statement has not yet been declared effective, and the Company cannot assure that the offering will
be completed on the terms currently contemplated, or at all. The Company continues to evaluate the timing, structure and potential benefits
of the proposed offering, including its impact on the Company’s operations, financial condition and ownership interest in SWOL.
The Company had $203,950 in deferred offering costs related to this registration statement as of December 31, 2025.

On March 2, 2026, the
Company held a special meeting of stockholders, at which stockholders approved proposals to reincorporate the Company from the State of
Nevada to the State of Delaware, to increase the number of authorized shares of common stock from 350,000,000 to 1,500,000,000, to authorize
the Board of Directors of the Company to effect one or more reverse stock splits of the Company’s common stock at a ratio in the
range of 1-for-40 to 1-for-800 at any time prior to or on February 23, 2028, and to re-elect Hong Chun Yeung, Yilin Lu, Lijun Chen and
Kah Loong Randy Yeo and to elect Hon Kit Anthony Kwong to serve until the Company’s 2027 annual meeting of stockholders and until
their successors are duly elected and qualified.

On March 2, 2026, the
Company filed the articles of conversion with the State of Nevada and a certificate of conversion and certificate of incorporation with
the State of Delaware to effect the reincorporation as a Delaware corporation.

On April 11, 2026, the Company entered into a share purchase agreement
with Fusion Five Continents Securities Limited, a New Zealand limited company (the “Target Company”), and with the Target
Company’s controlling shareholder, pursuant to which the Company agreed to acquire all of the issued and outstanding shares of the
Target Company in multiple closings, at a total consideration of $126,880,000. An initial payment of $28,080,000 in Tether (USDT) will be made no
later than April 24, 2026 for 24% of the Target Company’s ordinary shares. The acquisition of the remaining shares is subject to
required regulatory approvals, after which the Company will acquire the remaining Target Company shares in one or more subsequent closings
for an aggregate purchase price of $98,800,000.

Our Business

LQR House owns 100% of CWS Platform, an online
marketplace offering a comprehensive range of alcohol-related products to customers across the United States, while presently not extending
its services to Canada and Mexico. We acquired the CWS Platform from Ssquared Spirits, LLC (“Ssquared”) on November 1, 2023,
pursuant to the Domain Name Transfer Agreement (the “Domain Name Transfer Agreement”), which ensures that we have permanent
control over all aspects of the CWS Platform, notwithstanding the term or any other provisions of the Marketing Agreement described below.
Our company places a significant emphasis on direct-to-consumer marketing, leveraging various channels such as social media, email campaigns,
and both paid and organic digital strategies. Additionally, LQR House has cultivated its own network of influencers, effectively positioning
brands in front of a dedicated audience and boasting a proven track record of increasing sales on CWSpirits.com. Effective November 1,
2023, LQR House secured full control of the CWS Platform through the Domain Name Transfer Agreement, ensuring perpetual oversight independent
of previous contractual terms. Ssquared, previously responsible for product management and platform maintenance, has transitioned these
duties to us. Pursuant to the Management Agreement (as defined below), KBROS, LLC (“KBROS”) is responsible for the fulfillment,
and distribution of all products sold on the CWS Platform. On November 1, 2023, the Company entered into the Product Handling Agreement
(the “Product Handling Agreement”) and the Funding Commitment Agreement (the “Funding Commitment Agreement” and
collectively with the Product Handling Agreement, the “Management Agreement”) with KBROS.

Under the Product Handling Agreement, KBROS provides
the Company with the following services relating to the purchase and delivery of spirits and other beverage products purchased by customers
of the Company through or in relation to websites associated with the CWS Platform:

●purchase of products to be
delivered to customers of the Company, delivery of such products, and related receipt of returns of products and delivery of replacements
of the products from time to time, necessary for the operation of the business by the Company, pursuant to orders for the products by
the Company’s customers generated as the result of sales, promotion and marketing of the products through the CWS Platform; and

●procurement and maintenance
of all certificates, licenses, authorizations and registrations required to import, possess, promote, sell, distribute and receive payment
for the products and compliance with all laws, rules and regulations applicable thereto and to the operation of the CWS Platform and
conduct of sales and processing of the products, as reasonably deemed necessary by the Company.

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Under the Funding Commitment Agreement, the Company
commits to providing annual funding to KBROS from time to time in the minimum amount of $2,500,000 to enable KBROS to purchase inventory
from Company-approved vendors. The Company may, without notice to KBROS, elect not to advance funding for any inventory sold by any particular
vendor with respect to which the Company reasonably feels insecure. The Funding Commitment Agreement concerns a funding commitment, and
not the purchase of products from KBROS or vendors.

LQR also had a key partnership with Country Wine
& Spirits, Inc. (“CWS”). Pursuant to an Exclusive Marketing Agreement (the “Marketing Agreement”) dated April
1, 2021 among CWS, Ssquared and us, Ssquared and CWS granted us the exclusive right, until April 1, 2031, to promote and market spirits,
other beverage products and related products including but not limited to branded merchandise, apparel, glassware and the like through
the CWS Platform for sale to customers with billing and shipping addresses within Canada, Mexico and the United States. At this time,
CWS Platform does not service customers in Canada and Mexico. Prior to our acquisition of CWS Platform in November 2023, the Marketing
Agreement also provided us with the sole right to manage and make decisions with regard to user-facing content on the CWS Platform, including
the placement and removal of products and the creation and management of promotional initiatives. Upon acquisition of the CWS Platform,
this Exclusive Marketing Agreement was effectively cancelled. LQR House is responsible for all digital marketing of products offered on
the CWS Platform, including social media marketing and cooperation with their influencer network. Ssquared, KBROS, and CWS are responsible
for product management on the CWS Platform and ensuring that there is always inventory available on the site and the site is always live
and accessible to its customers.

On March 19, 2021, we purchased the SWOL brand
of tequila from Dollinger Innovations Inc., Dollinger Holdings LLC and Sean Dollinger pursuant to an Asset Purchase Agreement (the “Tequila
Asset Purchase Agreement”). SWOL is manufactured at our request in Mexico by a local manufacturer who we contract with. We also
contract with Rilo Import & Export (“Rilo”) who we engage to import SWOL from Mexico to CWS in the United States. CWS
pays us for its orders of SWOL, and we pay a portion of such amounts to the local manufacturer to produce SWOL and to Rilo to import SWOL.
However, it is important to note that we do not engage in the sale of alcoholic products in the United States or the distribution of any
alcoholic products anywhere.

In accordance with the Tequila Asset Purchase
Agreement, the Company became an assignee to that certain Shared Responsibility and Bonding Agreement dated March 19, 2021, between Leticia
Hermosillo Ravelero (“Producer”) and Dollinger Innovations Inc., (the “Shared Responsibility and Bonding Agreement”).
In connection with this assignment, on July 7, 2023, the Company, Dollinger Innovations Inc. and the Producer signed a ratification of
the agreement of assignment of rights of the Shared Responsibility and Bonding Agreement, which required registration with the Mexican
Institute of Industrial Property. As of March 31, 2026, such registration was completed and the Company has rights to enforce its authorization
for the denomination of origin and trademark rights. Pursuant to the Shared Responsibility and Bonding Agreement, the Producer produces
and supplies to LQR House an alcoholic beverage “Tequila made 100% of agave” labeled “SWOL” and LQR House facilitates
the distribution of this product in collaboration with Rilo. The Producer manufactures exclusively for Dollinger Innovations Inc. “Tequila
Anejo” and “Tequila 100% De Agave”. The Shared Responsibility and Bonding Agreement as between the original parties,
the Producer, and Dollinger Innovations Inc., became effective on August 6, 2021, which is the date of its registration with the Mexican
Institute of Industrial Property. The cost and amount of each batch of tequila produced will be determined in advance of the production
of each batch by agreement between Producer and the Company. The agreement prohibits distribution and marketing of the product supplied
by the Producer in bulk. The Shared Responsibility and Bonding Agreement will terminate on August 6, 2026, unless terminated prior to
that date by joint agreement with at least 30 days advance written notice.

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On June 30, 2023, pursuant to an assignment agreement,
Dollinger Innovations Inc., Dollinger Holdings LLC, and Sean Dollinger assigned their rights as distributor under the Packaging of Origin
Co-Responsibility Agreement dated July 6, 2020 (the “Packaging of Origin Co-Responsibility Agreement”) to the Company. Subsequent
to that on July 11, 2023, the Producer and LQR House signed a Bottled at Origin Joint Responsibility Agreement (the “Bottled at
Origin Joint Responsibility Agreement”), which required registration with the Mexican institute of Industrial Property. As of March
31, 2026, such registration was completed and the Company has rights to enforce its authorization for the denomination of origin and trademark
rights. Under that agreement, the Producer supplies to the Company, bottled at origin product that strictly complies with the “Official
Tequila Standard” (as defined in the agreement) and allows the Company to use the word “Tequila” or “Tequila 100%
Agave” on the SWOL brand. The Producer also supplies exclusively to the Company Tequila Anejo and tequila flavored in accordance
with the orders submitted by the Company. In its turn, the Company agrees to use the “Tequila Denomination of Origin” and
to distribute the product of the same name, supplied by the Producer exclusively in containers bearing the SWOL trademark, used to distinguish
and identify the alcoholic beverage called “TEQUILA”. The agreement came into force on the date when it is registered by the
Mexican Institute of Industrial Property and is entered for indefinite term. The agreement can be terminated by mutual agreement of the
parties. The agreement will also automatically be terminated in case of failure by either party to comply with the “Official Tequila
Standard” as that will result in the suspension or cancellation of the export certificates issued by the regulatory Council of Tequila,
A.C. Both agreements require that the tequila supplied by the Producer comply with the Mexican Official Tequila Standard.

LQR House has made a significant move in the realm
of e-commerce with its acquisition of the CWS Platform, an online platform in the wine and spirits industry in the USA. With this purchase,
LQR House gained full ownership of one of the most established websites in the field, boasting a dedicated customer base of over 125,000.
Leveraging their expertise in website management, design, development, email marketing, and SEO, LQR House worked on enhancing sales on
the platform, offering a diverse array of products including new releases, limited editions, celebrity-affiliated brands, cocktail content,
and gift options. This acquisition marked a departure from previous marketing arrangements with Country Wine & Spirits, providing
LQR House with direct control over the platform’s operations and facilitating improved access for both marketing clients and alcohol
suppliers. Notably, product handling, packaging, and shipping for purchases made on the CWS Platform remains the responsibility of KBROS,
the owner of Country Wine and Spirits’ brick-and-mortar locations. LQR House’s acquisition of the CWS Platform signified a
strategic move towards bolstering its presence in the online alcohol retail market, offering consumers across the nation an enhanced shopping
experience.

In June 2024, we entered into a supplier agreement
with Of The Earth Distribution Corp. providing them with exclusive rights to sell SWOL Tequila in several provinces of Canada, including
Quebec, Ontario, Prince Edward Island, Nova Scotia, Newfoundland, and New Brunswick. In the fourth quarter of 2024, SWOL Tequila, a premium
brand fully owned by LQR House, successfully completed a rigorous product analysis by the Liquor Control Board of Ontario (LCBO), clearing
the way for distribution across Ontario under the LCBO’s regulatory oversight. This approval marked the Company’s entry into
the Canadian market, starting with a purchase order from Of The Earth Distribution Corp.

Country Wine & Spirits, Inc.

CWS was formed in 2003 to buy and acquire distressed
brick and mortar retail locations for the sale of beer, wine, spirits and create value in retail locations throughout Southern California
and grew to 10 locations by 2013. In 2013 CWS found a demand for online shipping of alcohol and started to focus more on e-commerce. Around
2019, our Chief Executive Officer, Sean Dollinger and Dollinger Innovations began assisting CWS with the development of its e-commerce
operations.With their help, CWS began online alcohol sales and built the business into a sizable alcohol e-commerce company. Today CWS
has 6 brick and mortar locations and specializes in logistics of shipping and helping brands reach customers. CWS’s average brick
and mortar store is 3000-5000 square feet in prestigious neighborhoods and offer brands that customers have a hard time sourcing. LQR
House has no ownership interest in any of CWS’s brick and mortar retail locations. To date CWS has distributed all of the alcohol
ordered by customers through the CWS Platform.

KBROS, LLC

KBROS was founded in 2013 and is an asset management
company that specializes in managing e-commerce platforms and real estate and sourcing of logistic companies. The President of CWS, Shawn
Kattoula, is also the 100% owner of KBROS.

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Our Business Model

Since our inception in January 2021, we have put
our business model to the test and believe it is our path towards future success. First, we create marketing content on the CWS Platform
for our brands and the brands of our marketing services clients. Second, when consumers purchase products on the CWS Platform like tequila
with our SWOL brand, a subscription to Vault, or the products of our marketing service clients, CWS will perform the distribution services
related to the sale of those products. Simultaneously, Ssquared will manage the backend e-commerce operations related to the CWS Platform.
Our company is the only authorized advertiser on the CWS Platform and derive significant revenue from all sales made to our marketing
partners via the CWS Platform and subscriptions offered through the CWS Platform. Moreover, we derive significant revenue from the sale
of alcohol that bears our SWOL trademark. The objective of these activities is to generate recurring monthly revenue through subscriptions
and product placements.

We believe that our business model will result
in multiple, highly sustainable revenue sources and an opportunity to capitalize on the growth in demand for liquor in the United States.
To date, sales of alcoholic beverages have been generated through our exclusive arrangement with CWS, who sells these products. This includes
third-party brands hiring the Company to market their alcoholic beverage products, subscriptions through our membership programs, and
the product sale of tequila branded with our trademark, “SWOL,” bearing application number 2345291 and registration number
2141431 (registered in Mexico). We intend to further diversify our revenue streams and anticipate that the diversity of our revenue streams
will continue to grow as our internal brands gain market recognition and penetration, our marketing services abilities become well known,
and our subscription services become popular.

Our Historical Performance

The Company’s independent registered public accounting firm has
expressed substantial doubt as to the Company’s ability to continue as a going concern. During the years ended December 31, 2025
and 2024, we had net losses of $25,522,618 and $22,754,178, respectively.

During the year ended December 31, 2025, the Company
raised significant capital through multiple transactions: (i) net proceeds of $43,199,134 from the sale of common stock pursuant to its
at-the-market (“ATM”) offering program; (ii) net proceeds of $6,078,701 from the sale of common stock pursuant to registered
direct offerings; and (iii) proceeds of $4,051,415 from the exercise of warrants. However, the Company expects that its cash and cash
equivalents of $5,975,408 as of December 31, 2025 may not be sufficient to fund its operating expenses and potential acquisition and investment
plans for at least one year. The Company’s ability to continue as a going concern for the next twelve months is dependent upon its
ability to generate sufficient cash flows from operations to meet its obligations, which it has not been able to accomplish to date, or
to obtain additional capital financing to support current negative cash flow trends. No assurance can be given that the Company will be
successful in these efforts.

For further discussion, see “Management’s
Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Capital Resources - Going Concern”.

Industry Overview

We plan to address market demand by aligning with
key industry trends and by utilizing strategic relationships to source, brand, finance and distribute products. Specifically, we focus
on tequila, wine, and other specialty products by utilizing e-commerce and technology to drive sales. The market for alcohol includes
beverages such as spirits, wines, and beer. Our focus is on the United States market.

The alcoholic beverages market is expected to
grow by around 37% by 2028 to over 2.1 trillion U.S. dollars in value from 2022’s value of 1.53 trillion dollars. The United States
represents one of the largest global markets for all alcoholic beverage category sales (Statista, Alcoholic Drinks - Market Size,
November 2024). This demonstrates a considerable amount of consumption and a large and stable market that is continuing to evolve. Spirits
and wine accounted for approximately 50.6% of total consumption as of January 2023 (Statista, Alcoholic Drinks - Revenue - United States,
January 2023).

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Moreover, we believe e-commerce is increasingly
becoming a driver of demand for at-home consumption of alcoholic products, driven in part by the recent pandemic. Due to this shift, people
who used to go to a bar or a restaurant to consume alcohol are now buying products increasingly online or even going to the manufacturer
directly where the law permits, and we believe that this trend will continue even as the impact of the pandemic begins to lessen. We also
believe that this demonstrates great potential for continued market expansion and the relevance of e-commerce platforms for alcohol. In
particular, the United States has shown a strong uptrend in the purchase of alcohol online, as set forth in the chart below (Vaimo, Martin
Hjalm, Alcohol Ecommerce: Trends, Strategies, and Markets in 2023, January 2023). Total global online retail sales are expected
to reach $8.148 trillion in 2026. Digital retail sales increased 17.1% between 2020 and 2021, largely due to the COVID-19 pandemic. Growth
slowed to 9.7% the following year. Between now and 2026, online retail sales are expected to record a 9.26% CAGR. By 2026, they could
make up 24% of total global retail sales (Emarketer, Ethan Cramer-Flood, Worldwide Ecommerce Forecast Update 2022, July 2022).

In addition to sustained demand for the largest
product categories (beer, wine and spirits) and increased prominence of e-commerce, the demand for quality and novel products continues
to increase as well (Forbes, Joseph Micallef, The Top Ten Trends Shaping The Adult Beverage Market In 2021, January 2021). Within
this market, the consumption of products is increasing due to several market trends, including the demand for new categories of beverages,
such as specialty spirits, flavored wines and sparkling wines, and premixed carbonated drinks. A survey of 1,600 adult U.S. consumers
by PwC Consumer Segment Survey sets forth this trend with 54% of those buying alcoholic beverages responding, “I am buying new brands
even when my usual brands are available” (PwC, M&A breathes new life into brand portfolios for spirits companies, 2021)
as opposed to only 47% of those buying non-alcoholic beverages.

The market is also being impacted by health-conscious
trends, as evidenced by the growing demand for functional, low-alcohol, and alcohol-free beverages as well as organic and sustainable
options. Customers now find it simpler to buy alcoholic beverages online thanks to the market’s additional transformation brought
about by the e-commerce boom. Consumer tastes are also still influenced by social and cultural trends, such as the rising appeal of cocktail
culture and experience drinking. The United States continues to be a vital market for producers of alcoholic beverages despite obstacles.
Customers are also more willing to try novel and inventive alcoholic beverages, which encourages more experimentation with ingredients,
flavors, and brewing and distilling methods. (Research and Markets, Alcoholic Beverages Market Trends and Forecast Report 2025-2033:
Revenues to Grow by Nearly $1 Trillion, March 2025).

If recent trends continue, the year ahead should
continue to see “ready-to-drink” alcoholic beverages (“RTDs”) grow faster than any other segment of the spirits
category. It has outpaced all other segments by wide growth rates for several years running. One of the key trends to watch in 2025 is
a continued shift to more premium spirits-based RTDs. According to the Distilled Spirits Council of the U.S. (DISCUS), canned cocktails
have grown faster than any other spirit segment - 35.8% by revenue from 2021-2022. Spirits have a lot of room to grow in RTDs, as they
only comprise 13% of the market, compared to 86% malt-based and only a sliver, 1%, wine-based. The second fastest-growing spirits category
has been agave, mainly tequila and mezcal, which grew by 17.2% from 2021-2022. In 2025, the vast number of tequila fans are expected to
continue to branch out into other agave-based or related beverages like sotol and raicilla (Crafted, What’s Shaping Bev-Alc in
2025? Key Trends to Watch, February 2025).

Market Trends

According to the recent IWSR research (IWSR, Five
Key Trends Shifting the Beverage Alcohol Market in 2025, February 2025), after persistent inflation, geopolitical tensions and varying
levels of consumer confidence characterized 2024, the next 12 months will be marked by continued economic uncertainty, but also a number
of promising growth opportunities. In IWSR article, Emily Neill, Chief Operating Officer Research and Operations of IWSR, says that “the
drinks industry faces a subdued but opportunity-rich environment in 2025. Channel shifts offer a note of optimism, with the on-premise
showing nascent growth in some key markets, and digital platforms wielding a growing influence on both online and offline purchasing decisions.
As these key trends shape the beverage alcohol landscape in 2025, they start to frame some key growth segments and markets for the industry.
Navigating these will require growth opportunities to be assessed on a market, category and price-tier basis, with a more nuanced approach
than was previously needed.”

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We believe the following trends will continue
to shape the alcoholic beverage market (IWSR, Five Key Trends Shifting the Beverage Alcohol Market in 2025, February 2025; Auguste
Escoffier School of Culinary Arts, 2025 Alcohol and Beverage Trends: Key Statistics on What’s Pouring in Bars and Homes,
January 2025):

●The
rise of casual consumption.

According
to Richard Halstead, Chief Operating Officer Consumer Insights and Custom Analytics of IWSR, “the shift from formal, high-profile
drinking occasions to more casual and spontaneous settings is transforming the beverage alcohol landscape - especially for categories
such as rosé wine, Prosecco, bitters and spirit aperitifs. Changing social norms, economic constraints and a preference for relaxed,
versatile beverages are driving this shift.” In the US, Prosecco and RTDs are proving popular at brunches, barbecues and informal
gatherings, replacing more expensive options such as Champagne.

●Channel
shifts impacting purchasing decisions.

Digital
platforms are now playing a pivotal role in driving offline sales, with more consumers turning to online research to guide their in-store
purchases. According to IWSR research, 63% of online alcohol buyers conduct extensive research before making a purchase - a trend increasingly
echoed by offline shoppers.

●Ready-to-Drink
Beverages.

RTDs
are one of the fastest growing segments in the industry-and, that trend is likely to continue. Increasingly, higher end RTD cocktails
are entering the market, giving people the opportunity to try high quality products without going to a bar or studying mixology.

●Agave-Based
Spirits.

In
recent years, Americans’ appetite for these Mexican spirits has proven to be nearly insatiable. In 2023 tequila overtook whiskey
to become the second-most consumed spirit by value in the U.S.-and in 2024, tequila outsold vodka in the U.S. bars. One industry review
found that 54% of bars said tequila outperformed all other liquors last year, and 64% of bars are planning to offer more tequila (and
other agave spirits) compared to other liquors in the year to come.

●Premiumization.

In
recent years the alcohol industry has seen a trend toward premiumization-the consumer habit of spending more on fewer purchases of higher
quality products. This concept goes hand in hand with the trend of consumers drinking less; if people are drinking less, and on fewer
occasions, they may be willing to spend more when they do decide to imbibe. Young people seem more inclined to premium habits than older
groups. According to a report from Curren Goodden Associates (CGA), 54% of 18-34-year-olds are likely to choose a premium drink versus
35% of those over 55. Similarly, a survey conducted by Bacardi in 2023 found that 41% of U.S. consumers between the ages of 21 and 44
planned to “seek more premium spirits” in 2024.

We anticipate all these market trends will positively
impact our business and present an opportunity to continue expanding. Specifically, we align with market trends by focusing our marketing
and distribution efforts online, and we expect to bring new and exciting premium products to market across categories. In addition, we
generate online promotional activities around holidays and life events, while always being mindful of ethically sourcing products for
distribution.

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The Services and Brands

The CWS Platform is an American online
retailer specializing in selling alcohol products, striving to become the most trusted and convenient destination for online alcohol purchases.
Combining the personalized service of a neighborhood alcohol shop with the efficiency of e-commerce, we offer a wide selection of products,
including our exclusive brand, SWOL Tequila, all at competitive prices with fast shipping and around-the-clock convenience. At the heart
of our brand is a commitment to exceptional customer service, driving us to continuously innovate our operations for an enhanced shopping
experience. From user-friendly website navigation and a top-rated mobile app to detailed order tracking and personalized product recommendations,
we are revolutionizing the online alcohol shopping experience, ensuring customer satisfaction remains paramount in all our endeavors.

We provide marketing services with respect to
the following products and services. Marketing these brands constitutes the core elements of our business model and allow us to serve
every type of customer in the alcohol industry, including individual consumers, wholesalers, and third-party alcohol brands:

SWOL Tequila is a limited-edition
blend of Añejo Tequila made in exclusive batches of up to 10,000 bottles and represents the first installment under our “SWOL”
trademarked alcohol branding. Through our partnership with CWS, we market Tequila bearing the “SWOL” trademark, which we call
“SWOL Tequila,” on the CWS Platform, which distributes SWOL Tequila throughout the United States. SWOL Tequila is produced
by Casa Cava de Oro S.A., an authentic tequila distillery in Jalisco, Mexico, sold by LQR House to CWS before it is imported from Mexico
into the United States, and is imported into the United States by Rilo in cooperation with CWS. All marketing and branding for SWOL Tequila
is led by our marketing team, who has led the way on all branding efforts from conceptualizing the bottle shape and size, to overseeing
the design of the labels. We also work with the producers in Mexico on all product development, including the original SWOL Añejo
and the additions of Peach and Cristalino.

When product testing was initiated for the label
with the trademark SWOL on it, which we call “SWOL,” a campaign was created around a “Mystery Tequila” where CWS’s
network of influencers promoted SWOL without showing the bottle or label. We believe that this marketing tactic generated customer excitement
for the product and led to an increase in anticipation for its reveal. Since then, we have seen continuous growth in SWOL customer interest
and have taken steps to expand the product line to match that interest. With each product, we focus on creating unique labels, each with
the signature SWOL sew-on patch, which accompanies each hand-numbered bottle. The patch can be peeled off and sewn onto clothing or accessories.

We believe that our focus on our brand identity
and product innovation will allow us to continue generating consumer interest and hype for each addition to the product line bearing the
SWOL trademark. Moreover, SWOL has been developed to align with current consumer preferences and trends within the market. Essentially,
we generate SWOL products that maintain the high-quality ingredients from the Tequila region of Mexico and combine that tradition of quality
with new and exciting flavors. CWS Platform is offering the following products bearing the SWOL trademark at competitive price points:

●SWOL Añejo Tequila
is an extremely limited-edition tequila that is bottled in glass blown flasks inscribed with a unique ID number and adorned with our
patch that displays a unique label specific to the Añejo Tequila line. Each bottle contains a tequila produced using artisanal
Mexican and modern techniques that impart each drink with a smoky, rich, sweet flavor. The SWOL Añejo Tequila is currently priced
at $89.99 (MRSP).

●SWOL Peach Tequila is
an amber, dark coppery tequila that is bottled in glass blown flasks inscribed with a unique ID number and adorned with our patch that
displays a unique label specific to the Peach Tequila line. The production imparts an authentic tequila taste with notes of peach, toasted
nuts and oak. Through market analysis and sales data, our peach products are often in high demand, and we expect this trend to continue.
The SWOL Peach Tequila is currently priced at $79.99 (MRSP).

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●SWOL Cristalino Tequila
is a crystalline tequila bottled glass blown flasks, inscribed with a unique ID number and adorned with our patch that displays a unique
label specific to the Cristalino Tequila line. The tequila displays light blue crystalline flashes and production imparts an authentic
tequila taste with notes of fruity oak, toasted nuts and light spice. The SWOL Cristalino Tequila is currently priced at $79.99 (MRSP).

Vault is an exclusive membership
program for CWS Platform customers. Through the CWS Platform, users can sign up for this exclusive membership where they will have access
to all products available through CWS combined with special membership benefits including: (i) 10% off all products site wide, including
sale items; (ii) exclusive access to redeem loyalty points to use for further discounts on purchases; (iii) free ground shipping (2-5
business days) on orders over $100 (limited to three shipping addresses, not valid for corporate orders); (iv) access to special promotional
offers; and (v) free mystery vault gifts. The monthly membership costs customers $19.95 and requires an initial 6-month start-up commitment.
The objective is to create a loyal customer base that provides us with recurring monthly subscription revenue. Vault also provides us
with the means to provide customers with special discounts to marketing partner brands, which we make solely available to Vault members.
We market this membership program on the CWS Platform.

LQR House Marketing is a marketing
service in which we utilize our marketing expertise to help our wholly owned brands and third-party clients market their products to consumers.
For example, by engaging LQR House for its marketing services, our clients gain the ability to advertise and sell their brand on the CWS
Platform. We generally charge a monthly fee for our marketing services and often enter into multi-month programs with clients. Monthly
program costs generally range from $3,000 to $10,000 depending on the program options selected by the client. Our services also include
the creation of a creative marketing campaign strategy, and the development of promotional materials. Key features of the marketing offering
include:

●Leveraging multiple advertising
campaigns to bring affordability to advertising methods such as influencer marketing, incentive-based sales, or product placement advertising.

●Combining multiple campaigns
into one media buy.

●Leveraging specific assets
available to LQR House such as the CWS Platform and email distribution list.

●Advertising with targeted banners.

●Leveraging LQR House online
campaigns.

●Creating branding and product
placement campaigns that elevate a brand’s reach to targeted demographics.

●Creating a brand around an
influencer’s following and reach to leverage viewership and monetize their growth.

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Central to the business model, we offer access to an exclusive network
of industry influencers or brand ambassadors. Engaging with us provides clients with the opportunity to select a tailored list of influencers
to promote their brand to an ideal target market. LQR House currently has relationships with over 240 influencers, which is a significant
differentiator and underscores the uniqueness of our company as a marketing platform. Influencers are provided with a commission based
on the number of products they sell and drive traffic to the CWS Platform. The more an influencer generates in sales for a brand, the
more the influencer makes in commissions. This directly aligns the objectives of the brand, influencer and LQR House. Key elements of
a typical influencer program may include:

●Best efforts to maximize posts
per months by various influencers.

●Monthly posts will include
content from an influencer list with a cumulative following of at least 1.5 million followers. For example, a typical influencer mix
would be as follows: (i) 2-3 Major Influencers, influencers with more than 500,000 followers, (ii) 3-5 Top-Tier Influencers, influencers
with more than 100,000 followers, (iii) 5-10 Micro Influencers, influencers with 10,000 to 100,000 followers, and (iv) 3-5 Beginner Influencers,
influencers with less than 10,000 followers.

●Posts presented on multiple
social media platforms, including cross posting where the same video or content may be shared several times to capture many different
audiences, targeting social media platforms such as Facebook and Facebook Reels, Instagram and Instagram Reels, YouTube and YouTube Shorts,
Pinterest and Pinterest Idea Pins, X, Khal Media, Clapper, LinkedIn, Reddit, Twitch, Tumblr, etc.

●1-2 email blasts per month
from the influencer featuring the brand.

●Placement of brand on the main
sliding banner on the CWS Platform homepage or mobile app, in the category page and Spirits dropdown of the website, and in our holiday
gift guide.

Within 5 days of the end of the month, we generate
a summary report of the influencer program which includes the following types of data: (i) the total sales of product on the CWS Platform
with basic customer location data, (ii) a list of posts per influencers with links to content across platforms, and (iii) a description
of product placements on the CWS Platform.

Our Relationships with Third-Party Alcohol
Brands

To date, we have engaged with various brands to
bring their products to our customer base. We have engaged with brands including, but not limited to Loca Loka, Pinaq, Don Ramon, Soda
Jerk, and Full Bore Whiskey to market and sell their products on the CWS Platform. Our clients generally include newer alcohol brands
that produce small batches and craft spirits. Many customers return for additional marketing programs after the initial engagement and
elect to enter multiple month arrangements.

Our Competition and Competitive Strengths

The market for online sales and promotions of
alcohol is competitive. This includes large online retailers such as Amazon, specialty e-commerce sites and direct sales from producers.
These companies are often larger than us, and have considerable financial, technical and human capital resources. However, we believe
that we have the following competitive strengths that will allow us to capitalize on the growing alcoholic beverage industry and alcohol
e-commerce:

●Targeted marketing. We
believe that our branding style, and the branding services we provide to our clients, allow us to market directly to the millennial market
demographic. We believe we accomplish this marketing through our ad campaigns and marketing materials that have a sleek and modern look
and feel. By implementing this targeted approach, in our view, we provide a unique and modern customer experience that helps us capture
a key market in the alcoholic beverage industry. Our search engine optimization, or SEO, has been developed over many years. In our view,
it provides customers with premium placement opportunities they often cannot source anywhere else.

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●
Extensive
influencer network. We believe that our team has created one of the most extensive
influencer relationship lists within the alcohol industry for small batch and exclusive brands.
We have around 240 influencer relationships that differentiate us from many other online
marketing channels available to brands.

●Extensive e-commerce
and marketing expertise. Our team has decades of experience combined in e-commerce and implementing online strategies to maximize
the benefit of marketing campaigns. This includes online promotional campaigns that drive sales of products.

●Working with highly differentiated
brands. We vet the external brands we promote to ensure that all of the products we market align with our own brand and strategy.
We believe our vetting process allows us to maximize the value we provide to our clients, while also allowing us to provide consumers
with exclusive options not available from larger distributors.

●Strategic relationships.
We believe we have developed and solidified relationships with multiple groups that can deliver value to external brand customers. This
includes marketing, import, storage and retail/wholesale distribution relationships.

In addition to online competition, we face competition
from other emerging products, as the market can be characterized as highly fragmented with many new brands coming to the market. We believe
we differentiate our wholly-owned brands in several ways:

●Development of products
that are not generally available in the market. We focus our product development on flavors and variations of products that are
not generally available on the market. This differentiation aligns with current market trends and results in alignment with modern consumer
preference for new and exciting brand products that expand the profile of legacy products. For example, SWOL Peach Tequila.

●Setting competitive price
points. We believe we have set a competitive price point, which aligns with the uniqueness and quality of the products offered
by the Company. This price point is important in the context of differentiating legacy or generic products in the industry. This comes
from years of experience within the industry and significant data points about comparable products within the market that we and our
partners collected.

●Focus on quality. We
believe all our products are sourced from the highest quality producers, and we vet our producers by visiting locations to verify quality
and control procedures.

●Labelling and marketing
promotions. We believe that we have crafted unique labelling which aligns with our branding. Our labelling includes a removable
patch that can be affixed to other items. This serves as continued marketing for our products, as the patch remains after the bottle
has been consumed.

Our Growth Strategies

Marketing

We have developed three primary methods for facilitating
deals through our marketing division:

●Channel Partners/Influencers.
Our most successful service to date is the ability for liquor brands to have their products displayed by a social media influencer
team via product placement, promotion and usage in advertorial collaborations. These influencers are often approached by new brands independently,
which are then referred to us. We built up our own group (network) of influencers from scratch (bartenders, alcohol personalities, restaurateurs,
social media personalities, alcohol representatives). These influencers have a direct line to qualified customers who are looking to
buy products that they recommend. After signing a marketing client, we send their products to our influencers who then create client
specific content that directs their followers to the CWS website to buy the product. The influencers are only paid a percentage of sales.

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●Direct Inbound Lead Generation.
Due to the surge in demand for marketing companies that specialize in liquor and alcohol promotion, we have been contacted by an
influx of new brands and medium-sized companies that are looking to scale via resources and available services. This is also being driven
based on past successes with brands that refer their industry relationships to LQR House. For example, when we first launched the program,
we contracted with four to five clients on a monthly basis. Since then, we have had at least 5-8 clients utilizing our marketing services
on a monthly basis. As we continue to grow our operations and increase our service offerings, we intend to increase inbound marketing
via Google Ads, social media promotion and search engine optimization to ensure new leads flowing in.

●Liquor Brand Development.
Through our exclusive marketing agreements with external brands, we are developing a reputation as a premium marketer and advertiser
for liquor brands, and one that offers efficient and cost-effective services. Brands that are looking to establish themselves often find
the Company through web properties of those lines, such as swoltequila.com.

We believe that by continuing to develop leading
brands for up-and-coming companies and, by aligning with celebrities and influencers with significant followings, we will continue to
offer quality work-product that will attract start-ups looking to establish an online marketing presence. Moreover, we believe that we
are developing a portfolio of successful marketing campaigns that will positively influence our word-of-mouth and referral lead generation
and overall reputation in the industry.

Brands

We intend to continue expanding and developing
our existing brands, like those associated with our SWOL trademark, in two ways. First, we plan to purchase larger amounts of SWOL products,
which will allow us to sell to more customers and increase our brand recognition at a quicker rate. Second, we plan on increasing the
marketing presence for SWOL. Moreover, we will continue developing new flavors, like SWOL Cristalino and SWOL Peach, that align us with
current market trends and evolving consumer preferences.

Acquisitions

We intend to pursue opportunistic acquisitions
of the following types of companies involved in the alcoholic beverage industry, or companies that could be beneficial if integrated into
our current business model:

●Existing Brands. We
intend to target up-and-coming unique alcohol brands with initial market penetration and the potential to expand with additional marketing
and distribution expertise. Our focus will be on the spirits, wine and specialty mixed drink segments of the market. One potential source
of acquisitions would include approaching existing marketing clients to gauge their interest in becoming a majority owned subsidiary
of our company.

●Technologies. We will
also seek to acquire applications, analytics and distribution tools that can be utilized to complement our existing operations. Our technology
acquisitions will focus on platforms that we believe will gain additional market insights and advertising opportunities for internal
and external brands that we are developing, or plan to develop in the future.

●Distribution Licenses and
Physical Storage Locations. We intend to target companies with importation licenses and storage facilities that will allow us to
physically import and store our brands and our clients’ brands.

We expect to utilize a formal acquisition process
for the identification and analysis of targets in the context of strategic alignment to our business objectives, approaching targets for
solicitation of interest in a transaction, completing financial, legal and technical due diligence, and negotiating the terms of a transaction
and related legal documentation. The core objective of this process is to scale our revenue and earnings and complement our existing operational
activities. Members of our management team have completed significant financial transactions over the course of their careers, and have
experience working with corporate issuers, investment and merchant banks, and law firms, and we believe that our management’s experience
will help us achieve our business goals. As of the date of this Annual Report on Form 10-K, we do not have any acquisitions in progress,
nor have we identified any potential acquisitions.

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Intellectual Property

We consider intellectual property to be important
to the operation of our business, and critical to driving growth in our commercial revenue. We acquired trademarks pursuant to the Asset
Purchase Agreement in connection with SWOL between LQR House as the Buyer and Dollinger Innovations Inc., Dollinger Holdings LLC, and
Sean Dollinger as the Sellers dated as of March 19, 2021 and pursuant to the Asset Purchase Agreement in connection with Soleil Vino among
LQR House as the Buyer and Dollinger Holdings LLC as the Sellers dated as of May 31, 2021. We consider our intellectual property to be
a key business asset and therefore have rights to use and market the following portfolio of intellectual property:

SWOL Intellectual Property

●Trademarks: SWOL and Design
and all associated intellectual property rights, which are registered in Mexico only (application number 2345291, registration number
2141431).

●All labels, logos and other
branding bearing the SWOL and Design marks or any mark substantially similar to the same.

Soleil Vino Intellectual Property

●Trademarks for Soleil Vino
and all associated trade dress and intellectual property rights (which are not currently registered by us).

●All labels, logos and other
branding bearing the Soleil Vino marks or any mark substantially similar to the same.

●Domain name http://www.soleilvino.com,
and all related digital and social media content including but not limited to influencer networks, and all related content, and all related
sales channels.

Enforcement of our trademark rights is important
in maintaining the value of each of our brands. While it would be cost-prohibitive to act in all instances, our aim is to consistently
reduce trademark infringements by carrying out coordinated, cost-effective enforcement actions following investigation of suspected trademark
infringements. Enforcement action takes a variety of forms, such as working with authorities to seize counterfeit goods and stopping the
activities of unauthorized sellers to taking direct legal action against infringers, for example, by issuing cease and desist letters.
In relation to materials for which copyright protection is available, our current practice is generally to secure copyright ownership
where possible and appropriate.

Human Capital

As of April 15, 2026, we have 4 employees, and
3 independent contractors. Our independent contractors include third-party service providers who staff our organization and supplement
our teams as needed. None of our personnel are represented by labor unions, and we believe that we have an excellent relationship with
everyone who works with us. We operate the Company under remote-first principles.

Seasonality

Seasonality has some impact on our business via
the levels at which customers engage with our products and brand. For example, we have traditionally seen lower total sales in the post-holiday
and winter months. Our marketing strategies, which may be informed by these seasonal trends, will also impact our quarterly results of
operations. These trends may cause our cash requirements to vary from quarter to quarter depending on the variability in the volume and
timing of sales. We believe that these seasonal trends have affected and will continue to affect our quarterly results.

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Government Regulation

The Alcohol Industry

A complex multi-jurisdictional regime governs
alcoholic beverage manufacturing, distribution, sales, and marketing in the United States. The alcoholic beverages industry in which we
operate is subject to extensive regulation by the Alcohol and Tobacco Tax and Trade Bureau (and other federal agencies), each state’s
liquor authority, and potentially local authorities depending on location. These regulations and laws dictate such matters as licensing
requirements, production, importation, ownership restrictions, trade, and pricing practices, permitted distribution channels, delivery,
and prohibitions on sales to minors, permitted, and required labeling, and advertising and relations with wholesalers and retailers. These
laws, regulations and licensing requirements may, and sometimes are, interpreted and applied in a manner that is inconsistent from one
jurisdiction to another and may conflict with other legal mandates or with the Company’s business practices. Further, these laws,
rules, regulations, and interpretations are constantly changing because of litigation, legislation, and agency priorities, and could result
in increased regulation. The Company’s actual or asserted non-compliance with any such law, regulation or requirement could expose
us to investigations, claims, litigation, injunctive proceedings and other criminal or civil proceedings by private parties and regulatory
authorities, as well as license suspension, license revocation, substantial fines, and negative publicity, any of which could adversely
affect our results of operations, financial condition, and business.

The Internet

We are subject to several laws and regulations
that affect companies conducting business on the Internet, many of which are still evolving and could be interpreted in ways that could
harm our business. The way existing laws and regulations will be applied to the Internet and how they will relate to our business are
often unclear. For example, we often cannot be certain how existing laws will apply in the e-commerce and online context, including with
respect to such topics as privacy, defamation, pricing, credit card fraud, advertising, taxation, sweepstakes, promotions, content regulation,
quality of products and services, and intellectual property ownership and infringement.

Numerous laws and regulatory schemes have been
adopted at the national and state level in the United States, and in some cases internationally, that have a direct impact on our business
and operations. For example:

The Credit Card Accountability Responsibility
and Disclosure Act of 2009, or CARD Act, and similar laws and regulations adopted by several states regulate credit card and gift certificate
use fairness, including expiration dates and fees. Our business also requires that we comply with payment card industry data security
and other standards. We are subject to payment card association operating rules, certification requirements, and rules governing electronic
funds transfers, which could change or be reinterpreted to make it difficult or impossible for us to comply. If we fail to comply with
these rules or requirements, or if our data security systems are breached or compromised, we may be liable for card issuing banks’
costs, subject to fines and higher transaction fees, and lose our ability to accept credit and debit card payments from our customers,
process electronic funds transfers, or facilitate other types of online payments, and our business and results of operations could be
adversely affected.

The Digital Millennium Copyright Act (DMCA) provides
relief for claims of circumvention of copyright protected technologies and includes a safe harbor intended to reduce the liability of
online service providers for hosting, listing, or linking to third-party content that infringes copyrights of others.

The California Consumer Privacy Act (CCPA), which
went into effect on January 1, 2020, provides consumers the right to know what personal data companies collect, how it is used, and the
right to access, delete, and opt out of the sale of their personal information to third parties. It also expands the definition of personal
information and gives consumers increased privacy rights and protections for that information. The CCPA also includes special requirements
for California consumers under the age of 16. In addition, the European Union and United Kingdom have adopted the General Data Protection
Regulation (GDPR), which likewise impose significant data protection obligations on enterprises, including limitations on data uses and
constraints on certain uses of sensitive data. Effective January 1, 2023, we became subject to the California Privacy Rights Act, which
expands upon the consumer data use restrictions, penalties and enforcement provisions under the California Consumer Privacy Act, and Virginia’s
Consumer Data Protection Act, another comprehensive data privacy law. Effective July 1, 2023, we became subject to the Colorado Privacy
Act and Connecticut’s An Act Concerning Personal Data Privacy and Online Monitoring, which are also comprehensive consumer privacy
laws. Effective December 31, 2023, we became subject to the Utah Consumer Privacy Act, regarding business handling of consumers’
personal data.

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