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Get filing alertsrevenue $269.7M, net income -$47.8M. Vera Bradley sells Pura Vida, launches Project Sunshine amid 23.1% workforce cut and store closures
Filed March 27, 2026 · Period ending January 31, 2026 · Compared to 10-K Mar 28, 2025 · ~2 min read
Key Changes
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Notes: Discontinued Operations & Legal Proceedings verify on EDGAR →
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New CEO Ian Bickley (ex-Coach/Tapestry) replaced Jacqueline Ardrey; new CFO/COO Martin Layding and Chief Brand Officer Melinda Paraie joined; near-complete executive turnover with three of four listed executives new to roles.
Business: Leadership verify on EDGAR → -
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Project Sunshine replaces Project Restoration strategy, emphasizing cotton heritage (product mix rose from 40% to 53% cotton), outlet channel overhaul, and organizational restructuring; 365 employees cut (21% reduction), 12 full-line stores closed.
Business & MD&A: Strategy verify on EDGAR →
2 more material changes behind this preview — plus the full narrative summary, section-by-section diffs against the prior filing, and verbatim quotes with EDGAR citations.
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Figures/quotes linked to EDGAR · Narrative written by AI · Jun 10, 2026 · How we verify