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Get filing alertsTrade Desk grants CEO Jeff Green 7M-share performance option vesting only if stock hits $18–$105 targets
Filed September 15, 2026 · Period ending September 14, 2026 · ~1 min read
Key Changes
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Board approved a performance-based stock option for CEO Jeff Green on September 14, 2026, covering up to 7,000,000 shares of Class A Common Stock.
Item 5.02 verify on EDGAR → -
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Exercise price is $14.97 per share, the closing price on the grant date, so the option has no intrinsic value at grant and only pays off if the stock rises.
Item 5.02 verify on EDGAR → -
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Vesting occurs in seven tranches at stock price targets from $18.00 to $105.00 per share, with the first three tranches each covering 1,200,000 shares, the fourth 1,000,000, and the final three 800,000 each.
Item 5.02 verify on EDGAR → -
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Vesting requires the average closing price to meet or exceed each target over any 20 consecutive trading days, not just a single-day spike.
Item 5.02 verify on EDGAR → -
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If the company is acquired before full vesting, a portion of the option vests based on the deal price with linear interpolation between targets; any unvested shares are forfeited.
Item 5.02 verify on EDGAR →
Summary
Trade Desk's board granted CEO Jeff Green a performance-based stock option covering up to 7 million shares, with an exercise price of $14.97 per share — the closing price on the grant date. The option vests in seven tranches tied to stock price targets ranging from $18 to $105 per share, and vesting requires the average closing price to meet or exceed each target over any 20 consecutive trading days.
This structure aligns Green's compensation with long-term stock appreciation, as the option has no value unless the stock rises substantially. The grant is a significant equity award, but it is designed to incentivize performance rather than provide immediate compensation. The vesting schedule is demanding, with the highest tranche requiring the stock to more than triple from the grant date price.
If the company is acquired before full vesting, a portion of the option vests based on the deal price, with linear interpolation between targets, and any unvested shares are forfeited. This provision protects shareholders by ensuring that Green does not receive a windfall in a change of control unless the deal price reflects meaningful appreciation.
Section-by-Section Diff
Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation
Trade Desk grants CEO Jeff Green a 7M-share performance option vesting only if the stock hits $18–$105 targets.
Added in current filing · verify on EDGAR →
the Board approved the grant of a performance-based stock option (the “Performance Option”) to Jeff Green, the Company’s Chief Executive Officer and a member of the Board
The Board granted CEO Jeff Green a performance-based stock option on September 14, 2026. The option is designed to align his interests with stockholders by tying vesting to stock price appreciation.
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Figures/quotes linked to EDGAR · Narrative written by AI · Sep 16, 2026 · How we verify