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Get filing alertsTrade Desk expands board to seven, appoints ad-tech veteran Penry Price as director
Filed July 13, 2026 · Period ending July 7, 2026 · ~1 min read
Key Changes
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Board expanded from six to seven directors and appointed Penry Price as Class II director, effective July 9, 2026. Price will chair the Compensation Committee and serve on the Audit Committee.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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Price brings 20+ years of advertising industry experience, including VP roles at LinkedIn (Marketing Solutions) and Google (Agency Sales, led DoubleClick acquisition), plus current board service at Church & Dwight since 2011.
Exhibit 99.1 view on EDGAR → -
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Price will receive annual cash compensation plus initial equity grant valued at $290,000 vesting quarterly over three years, consistent with the company's non-employee director compensation program.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →
Summary
The Trade Desk expanded its board from six to seven directors and appointed Penry Price to the new Class II seat, effective July 9, 2026. Price will chair the Compensation Committee and serve on the Audit Committee.
The appointment adds advertising industry depth to the board: Price spent over two decades in digital advertising leadership, including VP of Marketing Solutions at LinkedIn, President of Dstillery, and VP of Agency Sales at Google where he led the DoubleClick acquisition.
He currently serves on the Church & Dwight board (since 2011) and co-founded 37Arc, a workflow intelligence company focused on AI's impact on marketing. For retail holders, this is a routine governance matter with no immediate red flags. The board expansion and Price's background in agency relationships and digital media align with The Trade Desk's focus on marketer-first technology and the open internet. His compensation package is consistent with the company's existing non-employee director program.
Section-by-Section Diff
Event · Exhibit 99.1
The Trade Desk appointed Penry Price, advertising industry veteran with AI and marketer-focused expertise, to its board of directors.
Added in current filing · view on EDGAR →
The Trade Desk (Nasdaq: TTD), the world's leading independent advertising technology company, today announced the appointment of Penry Price to its board of directors.
The Trade Desk appointed Penry Price to its board of directors effective July 13, 2026. Price brings over two decades of advertising industry experience, including leadership roles at LinkedIn (VP of Marketing Solutions), Dstillery (President), and Google (VP of Agency Sales and Partners, where he led the DoubleClick acquisition). He is currently Co-Founder of 37Arc, a workflow intelligence company focused on AI's impact on marketing execution.
Added in current filing · view on EDGAR →
He is the Founder and managing partner of Charcoal Advisors and has served on the board of directors of Church & Dwight since 2011, where he chairs the Compensation and Human Capital Committee and serves on its Executive and Audit Committees.
Price has served on the Church & Dwight board since 2011, chairing its Compensation and Human Capital Committee and serving on Executive and Audit Committees. He also founded and manages Charcoal Advisors. His experience spans agency relationships, digital media transformation, and AI applications in marketing, aligning with The Trade Desk's focus on marketer-first technology and the open internet.
Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation filed; see Key Changes for terms.
Show 1 minor / wording change
Added in current filing · verify on EDGAR →
As a result of his appointment to the Board, Mr. Price will be entitled to participate in the Company’s non-employee director compensation program (the “Program”). Pursuant to the Program, Mr. Price will be entitled to receive annual compensation of $50,000 for his service on the Board, $12,500 for his service on the Audit Committee and $50,000 for his service as chair of the Compensation Committee. Additionally, pursuant to the Program and under the Company’s 2025 Incentive Award Plan, Mr. Price will be eligible to receive (i) an initial equity grant valued at $290,000, which he may elect to receive in the form of restricted stock, restricted stock units, stock options or a mix of one-half restricted stock or restricted stock units and one-half options, which will generally vest in substantially equal quarterly installments over the three-year period following the grant, and (ii) an annual equity grant of $290,000, prorated from the date of appointment to the Company’s next annual meeting of stockholders, which he may elect to receive in the form of restricted stock, restricted stock units, stock options or a mix of one-half restricted stock or restricted stock units and one-half options, which will vest in full on the date of the Company’s next annual meeting of stockholders.
Price will receive $112,500 in annual cash compensation ($50,000 for Board service, $12,500 for Audit Committee service, and $50,000 for chairing the Compensation Committee). He will also receive an initial equity grant valued at $290,000 vesting quarterly over three years, plus a prorated annual equity grant of $290,000 vesting at the next annual meeting. He may elect the form of equity awards among restricted stock, restricted stock units, options, or a mix.
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Figures/quotes linked to EDGAR · Narrative written by AI · Jul 16, 2026 · How we verify