NASDAQ: TONX

As
of December 31, 2025, the Company utilized two third-party custodians—BitGo Trust Company, Inc. and Blockchain.com (Cayman) Limited—to
manage and stake its Toncoin holdings. While the Company’s staking agreements are governed directly through these custodians, the
custodians may engage third-party service providers to operate validator or staking infrastructure on their behalf. All TON staked by
the Company is deployed through single-nominator validator pools and is not commingled with assets of other clients or participants.
When chosen as validators by the TON network, these validators earn staking rewards and transaction fees proportional to the amount of
stake delegated to them.

As
of December 31, 2025, the Company had staked 219,709,826 units of TON on the TON blockchain. For the year ended December 31, 2025, the
Company earned 2,185,286 units of TON and recognized revenue from staking rewards of approximately $4.0 million. As of December 31, 2025, the Company owns 4.2% of the total supply of Toncoin. (https://ton.org/en/toncoin)

In
addition to our digital asset business, the Company has three additional complementary business units. They are MARKET.live, a livestream
shopping platform and digital media agency; LyveCom, an AI social commerce technology software provider; Go Fund Yourself, a social crowd-funding
platform and interactive reality TV show for Regulation CF and Regulation A issuers. For segment reporting purposes, however, MARKET.live and LyveCom are aggregated and presented as a single reportable
segment in the Company’s consolidated financial statements, resulting in three reportable segments, TON, MARKET.live and Go Fund
Yourself, each of which generates revenue.

MARKET.live

Focused
on interactive, video-based social commerce, MARKET.live is a multi-vendor livestream shopping platform that merges e-commerce and entertainment,
enabling brands, retailers, and creators to broadcast shoppable events simultaneously across major social and video channels, including
TikTok, YouTube, Facebook, Instagram, and Pinterest. The platform’s integrations with Meta, TikTok, Pinterest, and other networks
enable native, frictionless checkout experiences within each application, with purchase and order data flowing seamlessly back through
MARKET.live to vendors for fulfilment. In 2024, MARKET.live expanded its relationship with TikTok through a formal partnership with TikTok
Shop, becoming an official TikTok Shop Partner (TSP). Under this partnership, TikTok refers brands, retailers, influencers, and affiliates
to MARKET.live for recurring-fee services, including onboarding and store setup, creative production, influencer management, and store
optimization—now representing the largest and fastest-growing segment of MARKET.live’s business.

1

LyveCom

During
2025, the Company consummated its acquisition of LyveCom, an artificial intelligence (AI)–driven video commerce platform,
pursuant to a stock purchase agreement dated April 11, 2025. The integration of LyveCom’s technology into MARKET.live is
intended to enhance the platform’s multicast and AI capabilities, enabling brands and merchants to deliver a true omnichannel
livestream shopping experience across social media channels, proprietary websites, and mobile applications, while maintaining
unified checkout and inventory control. LyveCom’s technology allows brands to own their audience and data by capturing
“zero-party” customer information—data intentionally shared by customers regarding preferences and purchase
intentions—providing deeper insight and reducing reliance on third-party platforms.

GO
FUND YOURSELF

Go
Fund Yourself is an interactive social crowdfunding platform that provides public and private companies with broad-based exposure for
their Regulation CF and Regulation A offerings. The program airs weekly on CheddarTV and generates revenue from issuer fees related to appearances,
marketing, advertising, and content production.

Private
Placement in Public Equity

On
August 7, 2025, the Company completed a private investment in public equity (“PIPE”) with certain institutional investors
(the “PIPE Subscribers”) pursuant to a subscription agreement. The PIPE included the sale of (i) 57,024,121 shares of common
stock, par value $0.0001 per share, at a price of $9.51 per share, and (ii) pre-funded warrants to purchase up to 1,677,996 shares of
common stock at a price of $9.5099 per warrant (together, the “Acquired Securities”). Each pre-funded warrant is exercisable
for one share of common stock at an exercise price of $0.0001 per share, is immediately exercisable, and remains outstanding until exercised
in full. The PIPE generated gross proceeds of approximately $558.0 million, funded with a combination of cash, TON, and USD-denominated
stablecoins (USDC and USDT), before deducting placement agent fees and offering expenses. The Company incurred cash placement agent fees
of $11.4 million and offering expenses of $13.2 million. In addition, the equity fee consisted of 512,860 shares of common stock valued
at $10.4 million, that were issued to the placement agent.

Approximately
one-third of the PIPE Subscribers (the “Lock-Up Investors”) agreed to lock-up restrictions under which they may not sell
or transfer their Acquired Securities for six months (for all securities held) and 12 months (for 50% of those securities), measured
from the date of the subscription agreement, subject to customary exceptions. Lock-Up Investors that contributed non-transferable Toncoin
(“Locked Toncoin”) are also subject to equivalent lock-up restrictions for the Acquired Securities received as consideration
for the Locked Toncoin. The Locked Toncoin may, however, be staked by the Company to generate staking revenue.

Business Strategy

On
August 21, 2025, the Company announced the commencement of its TON Treasury Strategy, designating Toncoin as its primary treasury reserve
asset. The Company began purchasing TON under this strategy and initiated staking activities during the third quarter of 2025 to earn
rewards on its digital asset holdings. This announcement followed the August 8, 2025 closing of the Company’s $558 million private
placement joined by more than 110 institutional and crypto-native investors. The Company used the majority of the proceeds from the private
placement to acquire Toncoin as its primary treasury reserve asset in furtherance to become the first publicly traded company using Toncoin
as its primary treasury reserve.

The Company’s business strategy related to Toncoin targets the accumulation
of over 5% of Toncoin’s circulating supply, with the aim of establishing the Company as a significant participant in maintaining
and securing the TON blockchain’s network infrastructure. The Company also intends to steadily increase its Toncoin held per share
through reinvestment of cash flows, staking rewards, and disciplined capital markets activity. As of December 31, 2025, the Company owns 4.2% of the total supply of Toncoin. (https://ton.org/en/toncoin)

2

Revenue
Generation

A
description of our principal revenue generating activities is as follows:

TON
Strategy revenue is derived from staking rewards. The Company recognizes staking rewards as revenue in accordance with ASC 606. As the
amount of rewards are not known by the Company until a validation activity is completed, the staking rewards are constrained under the
Topic 606 guidance on variable consideration. Staking rewards are recognized as revenue at the end of each validation round, or block
processing time, or when earned and measurable and to the extent that it is probable that a significant reversal would not occur. The
amount of revenue recognized is measured at fair value and is presented net of validator or other protocol fees. The Company acts as
an agent in staking transactions as it provides access to its TON to third-party validator operators who perform the technical validation
responsibilities on the blockchain.

MARKET.live
revenue is derived from contract-based recurring fee revenue services that include, among other things, a full suite of social commerce
services for consumer brands and merchants seeking to adopt or expand online commerce and social selling capabilities, including end-to-end
creative services such as content creation and full remote and in-studio production services, host/influencer/affiliate casting and management,
TikTok Shop and other social media platform online store creation, set-up and establishment, maintenance and enhancements. Clients are
referred to us through our existing partnership with TikTok Shop and other social media channels, as well as from several brand agencies
with whom we maintain affiliate relationships.

GO
FUND YOURSELF Show derives revenue from fees charged to issuers to appear on the show and for marketing, ad, and content creation and
distribution services. Appearance fees are based on service packages that range from $15,000 to $60,000 per issuer.

Intellectual
Property

Our
policy is to protect our technology through, among other things, a combination of patents, trade secrets, copyrights, and trademarks. We primarily
rely upon trade secrets and copyrighted proprietary software, code, and know-how to protect our interactive video technology platform
and associated applications. We have taken security measures to protect our trade secrets and proprietary know-how, to the extent possible.
Our means of protecting our proprietary rights may not prove to be adequate and our competitors may independently develop technology
or products that are similar to ours or that compete with ours. Trade secret and copyright laws afford only limited protection for our
technology and products. The laws of many countries do not protect our proprietary rights to as great an extent as do the laws of the
United States. Despite our efforts to protect our proprietary rights, unauthorized parties may attempt to obtain and use information
that we regard as proprietary. Third parties may also design around our proprietary rights, which may render our protected technology
and products less valuable, if the design around is favorably received in the marketplace.

We
control access to our proprietary technology by entering into confidentiality and invention assignment agreements with our employees
and contractors, and confidentiality agreements with third parties. Despite our precautions, we cannot assure you that our technology
platform and products do not infringe patents held by others or that they will not in the future. Litigation may be necessary to enforce
our intellectual property rights, to protect our trade secrets, to determine the validity and scope of the proprietary rights of others,
or to defend against claims of infringement, invalidity, misappropriation, or other claims.

Dependence
on Key Customers

Based
on our current business and anticipated future activities as described in this Annual Report, we have one customer that represents 25%
of our 2025 revenue.

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Competition

The competitive landscape for the Company is defined by other market participants that provide exposure to Toncoin,
whether through treasury strategies, balance sheet holdings, staking operations, or investment products. This includes publicly traded
digital asset treasury companies that hold Toncoin as part of their reserves, private and public companies that maintain Toncoin on their
balance sheets, validator and staking operators that generate Toncoin yield, and current or future financial products designed to offer
investors direct or indirect exposure to Toncoin. As the TON ecosystem continues to develop, competition is expected to intensify across
these categories, particularly as institutional adoption increases and new vehicles for accessing Toncoin are introduced. Market participants
may differentiate themselves through scale of holdings, access to liquidity, staking infrastructure, yield optimization, or capital markets
strategies. Periods of market volatility or dislocation may create opportunities for well-capitalized participants to expand their Toncoin
exposure or consolidate market position. These competitive dynamics may impact our ability to execute our strategy and may affect the
value and performance of our Toncoin holdings.

Government
Regulation

Our
software and services are subject to certain legal, regulatory and other requirements. These laws are complex and evolving. Various U.S.
federal and state laws govern many of our business activities, including, without limitation, the processing of payments and handling
of consumer information. Despite our significant efforts to comply with all applicable requirements, there can be no guarantee that our
efforts will be sufficient or that existing laws, rules or other requirements will not be interpreted, revised, augmented or rewritten
in a way that adversely affects our regulated business activities, which comprise a significant majority of our overall business. For
additional information related to these risk-related issues, refer to the section entitled “Risk Factors” within this
Annual Report.

Human
Capital Management

As
of December 31, 2025, we had 25 full-time statutory employees, two part-time employees, and eight independent contractors. We engage independent
contractors on an as-needed basis to provide specific expertise in areas of software design, development and coding, content creation,
audio and video editing, video production services, and other business functions, including marketing and accounting. None of our employees
are covered by a collective bargaining agreement. We have had no labor-related work stoppages and believe our relationship with our employees,
both full-time and part-time, consultants, and independent contractors, is satisfactory.

We
believe our people are at the heart of our success and our customers’ success. We endeavor to not only attract and retain talented
employees, but also to provide a challenging and rewarding environment to motivate and develop our valuable human capital. We look to
our talented employees to lead and foster various initiatives that support our company culture including those related to diversity,
equity and inclusion. In addition, we rely heavily on our talented team to execute our growth plans and achieve our long-term strategic
objectives.

We
provide competitive compensation and benefits for our employees. Our compensation packages may include base salary, commission or annual
performance-based bonuses, and share-based compensation. We also offer general employee medical, dental, and vision insurance, health
savings and flexible spending accounts, mental health resources, paid time off, paid family leave, life and disability insurance, and
a 401(k) plan. These programs and our overall compensation packages seek to attract and retain talented employees.

Our
Historical Background

TON
Strategy Company was incorporated in 2012 in the state of Nevada.

On
April 12, 2019, we acquired Sound Concepts Inc. pursuant to an agreement and plan of merger. As a result of the merger, Sound Concepts
merged with and into our wholly owned subsidiary, NF Acquisition Company, LLC. Upon completion of the merger, NF Acquisition Company,
LLC changed its name to Verb Direct, LLC (“Verb Direct”).

On
September 4, 2020, Verb Acquisition Co., LLC (“Verb Acquisition”), a subsidiary of Verb Technology, entered into a membership
interest purchase agreement with Ascend Certification, LLC, dba SoloFire.

On
October 18, 2021, we established verbMarketplace, LLC (“Market LLC”), a Nevada limited liability company. Market LLC is a
wholly owned subsidiary established for our MARKET.live platform.

On
June 13, 2023, the Company disposed of all of its operating SaaS assets of Verb Direct and Verb Acquisition, (referred to collectively
as the “SaaS Assets”) pursuant to an asset purchase agreement in consideration of the sum of $6.5 million, $4.75 million
of which was paid in cash by the buyer at the closing of the transaction. An additional payment in the aggregate of $0.75 million will
be paid by the buyer if certain profitability and revenue targets are met during the second year following the closing date as set forth
more particularly in the asset purchase agreement. A similar payment would have been due and payable to the Company after the first year
following the closing if the buyer had met certain profitability and revenue targets specified in the asset purchase agreement, which
it failed to meet. The sale of the SaaS Assets was undertaken to allow the Company to focus its resources on its burgeoning MARKET.live
business unit which it expects over time will create greater shareholder value.

On
November 15, 2024, the Company formed Go Fund Yourself Show LLC (“Go Fund Yourself”), a Nevada limited liability company.
Go Fund Yourself is a subsidiary of the Company established for the Go Fund Yourself show.

On
January 15, 2025, the Company formed Good Girl LLC, a majority-owned Nevada limited liability company, and subsequently sold this subsidiary
during the year ended December 31, 2025. There was no consideration paid or received in this sale transaction.

On
July 28, 2025, the Company formed VERB Subsidiary 1, Corp., VERB Subsidiary 2, Corp., and VERB Subsidiary 3, Corp., all Nevada corporations,
to operate the digital asset business.

Effective September 2, 2025, we
changed our name from Verb Technology Company, Inc. to TON Strategy Company and changed our trading symbol on the Nasdaq Capital Market
for the Company’s common stock from “VERB” to “TONX.”

Available Information

Our
common stock trades on The Nasdaq Capital Market under the symbol “TONX”. Our Internet website address is https://www.tonstrat.com/shareholders/.

The information contained on our website is not included as a part of,
or incorporated by reference into, this Annual Report on Form 10-K. Other than an investor’s own internet access charges, we make
available free of charge through our investor relations website (https://ir.tonstrat.com/) our Annual Report on Form 10-K, Quarterly Reports
on Form 10-Q and Current Reports on Form 8-K, and amendments to these reports, as soon as reasonably practicable after we have electronically
filed such material with, or furnished such material to, the SEC.

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