NYSE: TDAY
USA TODAY Co., Inc.CIK 0001579684 · SIC 2711
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About USA TODAY Co., Inc.
Source: Item 1 (Business) from the 10-K filed February 26, 2026. Description as filed by the company with the SEC.
ITEM 1. BUSINESS
Overview
USA TODAY Co. is a diversified media company with expansive reach at the national and local level dedicated to
empowering and enriching communities. Our mission is to inspire, inform, and connect audiences. As a media and digital
marketing solutions company we are focused on sustainable growth. Through our trusted brands, including the USA TODAY
NETWORK, comprised of the national publication, USA TODAY, and our network of local properties, in the United States
(the "U.S."), and Newsquest, a wholly-owned subsidiary operating in the United Kingdom (the "U.K."), we provide essential
journalism, local content, and digital experiences to audiences and businesses. We deliver trusted unbiased journalism when and
where consumers want it. LocaliQ, our digital marketing solutions brand, supports small and medium-sized businesses
("SMBs") with innovative digital marketing products and solutions.
In November 2025, we changed our corporate name from Gannett Co., Inc. to USA TODAY Co., Inc. and we revised the
names of two of our reportable segments: Domestic Gannett Media is now referred to as USA TODAY Media and Digital
Marketing Solutions is now referred to as LocaliQ. We do not distinguish between our prior and current corporate and
reportable segment names and refer to our current corporate and reportable segment names throughout this Annual Report on
Form 10-K. As such, unless expressly indicated or the context requires otherwise, the terms "USA TODAY Co.," "Company,"
Read full description ↓
"we," "us," and "our" in this document refer to USA TODAY Co., Inc., a Delaware corporation, and, where appropriate, its
subsidiaries.
We report in three segments: USA TODAY Media, Newsquest and LocaliQ. We also have a Corporate category that
includes activities not directly attributable to a specific reportable segment and includes broad corporate functions, such as
legal, human resources, accounting, analytics, finance, marketing and technology, as well as other general business costs. A full
description of our reportable segments is included in Note 15 — Segment reporting in the notes to the Consolidated financial
statements.
Growing digital revenue is a core strategic priority, and we employ a digital-first strategy, focused on audience growth and
engagement and on diversifying revenue streams. As a result, in 2025, total Digital revenues, which includes Digital advertising
revenues, Digital marketing services revenues, Digital-only subscription revenues, and Other Digital revenues, including digital
content syndication, affiliate, content and artificial intelligence ("AI") partnerships, and licensing revenues, grew to 46% of our
total revenues, or $1.1 billion. In total, during 2025 we averaged 186 million(a)(b) unique visitors across both the USA TODAY
Media and Newsquest segments, and as of December 31, 2025, we had approximately 1.5 million paid digital-only
subscriptions, which outnumbered our print subscriptions.
We believe that a number of factors and industry trends have, and will continue to, present risks and challenges to our
business. For a detailed discussion of certain factors that could materially affect our business, results of operations and financial
condition, see "Item 1A — Risk Factors."
Strategy
We are committed to inspiring, informing and connecting audiences as a sustainable, growth-focused media and digital
marketing solutions company. Our strategy is rooted in three operating pillars: (i) expanding our reach and engagement, (ii)
diversifying our digital revenues, and (iii) strengthening our capital structure, all supported by an increasingly integrated
operating foundation, including modernized technology systems, automated workflows, enhanced data capabilities, and
continued investment in our people and talent development. Our strategy unifies trusted journalism and digital innovation under
one brand: USA TODAY Co. and is represented by our motto, "National voice. Local strength."
Three operating pillars
Expand reach and engagement with our customer segments
We believe a scaled and engaged base is key to our ongoing growth - including audience in our USA TODAY Media and
Newsquest segments and clients in our LocaliQ segment.
As of December 31, 2025, we have built one of the largest digital audiences in the U.S. media sector, both locally and
nationally. For both the USA TODAY Media and Newsquest segments, we seek to strengthen the connection with our audience
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by providing relevant content and expanded offerings that resonate with our readers. We believe a scaled, engaged audience is
the catalyst for creating diversified, predictable, and repeatable digital revenues.
In our LocaliQ segment, we seek to expand our client base through enhancements in our customer acquisition and retention
and by broadening our product portfolio. By capitalizing on our domain expertise, we aim to grow our addressable market and
provide comprehensive solutions that meet the evolving needs of our clients.
Diversify digital revenues
We seek to accelerate digital revenue growth by developing a broad portfolio of monetization channels on our platforms,
maximizing yield across our platforms, and tailoring opportunities to individual consumer behavior.
Our strategy aims to allow us to more fully monetize the numerous visitors to our digital platforms, capitalizing on every
interaction. Given our extensive portfolio, we seek to deliver and optimize a wide range of offerings across advertising,
subscriptions, and commerce while increasingly leveraging our existing content to power syndication, affiliate, content and AI
partnerships, as well as licensing arrangements.
Likewise, we are also focused on enhancing and expanding our core digital marketing services products and solutions. This
includes continuing to develop software-based solutions, including AI-powered solutions, which are intended to increase our
addressable market, improve retention, and increase our Core platform revenues. Refer to "Key Performance Indicators" in
"Management's Discussion and Analysis of Financial Condition and Results of Operations" below for further discussion of
Core platform revenues.
Strengthen our capital structure
We remain focused on reducing debt, generating consistent cash flow, and creating flexibility to reinvest in growth
initiatives. We believe this disciplined approach supports our ability to innovate and adapt while ensuring long-term financial
health.
Foundation for ongoing growth
We continue to modernize our infrastructure to support our transformation and long-term growth, including integrating
advanced, next generation technologies that enhance automation, AI, and scalability across our operations. We are
strengthening the interoperability of our platforms to enable faster execution, more efficient and automated decision-making,
and improved product development. These efforts are intended to increase our organization's agility, unlock operational
efficiencies, and position us to capture future digital growth opportunities. We also continue to invest in developing the skills
and capabilities required to support a more technology-forward, digitally oriented organization.
USA TODAY Media segment
Our USA TODAY Media segment includes the USA TODAY NETWORK, comprised of the national publication, USA
TODAY, and our network of local properties in the U.S., as well as USA TODAY NETWORK Ventures, our community
events business. This segment also includes operations which use existing assets, including employee expertise, equipment, and
distribution networks, to produce print products for USA TODAY Co. and third-party customers. As of December 31, 2025, we
operated over 320 digital news and media brands across our portfolio, and USA TODAY NETWORK had daily and weekly
content brands in approximately 215 local communities across 43 states.
Our core offerings include:
•Digital: digital-only subscriptions for local brands, USA TODAY, sports, and games; and
•Print: home delivery offered on a subscription basis ("home delivery"), single copy, and non-daily publications (i.e.,
shoppers and niche publications).
Approximately 87% of our daily media brands have been published for more than 100 years. We believe the longevity of
our publications demonstrates the value and relevance of the local information we provide and has created a strong foundation
of reader loyalty in each community we serve. Our highly-recognized media brands, including USA TODAY, are powered by
an integrated and award-winning news organization, which as of December 31, 2025, comprised approximately 2,500
journalists with deep roots in our local communities.
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The scale of our consumer audience across the USA TODAY Media segment makes us an attractive marketing partner to
various local and national businesses trying to reach consumers. We regularly adjust the number and type of products offered
within each publication and market as we identify opportunities to best serve consumer and advertiser needs.
During 2025, the USA TODAY NETWORK averaged a total digital audience of approximately 132 million(a) monthly
unique visitors, and the combined average daily print readership was approximately 2.2 million on Sunday and 2.0 million daily
Monday through Saturday, primarily driven by our network of local properties and to a lesser extent, our national publication
USA TODAY. We reach nearly 1 in 2 adults(a) in the U.S., led by USA TODAY and amplified by local media brands within the
USA TODAY NETWORK. We are the leading news media publisher in the U.S. in terms of circulation and have the largest
digital audience in the News and Information category, excluding news aggregators, based on the December 2025 Comscore
Media Metrix® Desktop + Mobile. Per those metrics, our content reaches more people digitally than Fox News Media, CNN
Network, New York Times Digital, or WashingtonPost.com(a).
The USA TODAY NETWORK also leverages a centralized infrastructure, which provides shared support for back-office
operations, such as content design and layout services, print and digital creative development, certain sales and service
platforms, technology, data, and accounting and finance. While we centrally manage production and distribution, and leverage a
single content management platform to maximize efficiency and enable content sharing across our portfolio of brands, we
believe that it is critically important that our U.S. local property network operate at the local level and utilize the centralized
infrastructure in a manner that maximizes each property's individual performance.
USA TODAY Media segment revenues
The USA TODAY Media segment generates revenue through subscriptions to our print and digital products, advertising
augmented by full funnel solutions including digital marketing services, and, to a lesser extent, commercial printing and
distribution, and the syndication and licensing of our content to third parties. The USA TODAY Media segment is focused on
monetizing its digital audience through multiple digital revenue touchpoints, including digital subscriptions, digital content
syndication, affiliate, content and AI partnerships, and digital advertising leveraging both first and third-party data. We are
focused on growing digital revenues by employing a holistic approach to monetization and maximizing the total digital revenue
of each unique visitor, while maintaining a robust print base.
Our advertising teams sell across a wide range of products, platforms, and locations. We operate local market teams,
national and centralized sales, and self-service options to maximize the scale of our network. We offer a comprehensive
portfolio of print and digital advertising, including digital marketing services, tailored to meet the unique needs of advertisers,
from small local businesses to complex national brands. We provide trusted expertise, access to wide ranging audiences, a
nationally scaled sales force, and targeted, integrated solutions. Our broad portfolio positions us to influence attitudes and
behavior at every stage of the purchase path.
Digital revenues
Digital revenues at the USA TODAY Media segment were $654.2 million in 2025 compared to $692.7 million in 2024,
which represented 38% of total USA TODAY Media segment revenues in 2025, up from 36% in 2024.
We track our Digital revenues in four main categories: digital advertising, digital marketing services, digital-only
subscription and digital other. Below are descriptions of these categories:
•Digital advertising offerings include direct sold display advertising and programmatic advertising that leverages both
first and third-party data delivered on either our digital products or off-platform as well as classified advertisements
such as auto, employment, real estate, legal, and obituary notifications, which may leverage third-party providers.
•Digital marketing services represent our integrated, proprietary marketing platform that helps local businesses build
their online presence through high conversion websites, drives awareness and leads through products such as search
engine marketing, manages and nurtures leads through our marketing automation platform, and measures which
activities are most effective. Our digital marketing services utilize digital inventory across a number of third-party
websites.
•Digital-only subscription offerings reflect the digital distribution of our publications.
•Digital other revenues are mainly derived from digital content syndication, affiliate, content and AI partnerships and
licensing revenues.
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Print and commercial revenues
Print and commercial revenues at the USA TODAY Media segment were $1.1 billion in 2025, compared to $1.2 billion in
2024, which represented 62% of total USA TODAY Media segment revenues in 2025, down from 64% in 2024, making it our
single largest revenue category in 2025.
We track our Print and commercial revenues in three primary categories: print advertising, print circulation, and
commercial and other. Below are descriptions of the categories:
•Print advertising is mainly derived from local and national advertising runs in our print products, such as our daily or
non-daily publications, and are either display advertising or preprinted inserts.
•Print circulation reflects the sale of both home delivery and single copy sales of our publications.
•Commercial and other reflects revenues generated from commercial printing and distribution arrangements, and
revenues from our events business.
Our all access content subscription model in our local markets includes a home delivered print product along with access to
our content via multiple digital platforms, with subscription prices varying by market, frequency, and product, among other
variables. As of December 31, 2025, we had approximately 0.8 million print subscribers.
In the U.S. local markets, Print circulation revenues are largely subscription based, with approximately 85% derived from
home delivery subscriptions in 2025. In addition to the subscription model, single-copy print editions are sold at retail outlets
and accounted for approximately 9% of daily and 13% of Sunday net paid circulation volume in 2025. In 2025, approximately
44% of the net paid circulation volumes of USA TODAY were generated by single-copy sales at retail outlets, vending
machines, or hotels that provide copies to their guests. Net paid circulation volumes of USA TODAY also include home and
office delivery, mail, educational, and other sales.
Events
USA TODAY NETWORK Ventures, our events and promotions business, diversifies our media offerings by connecting
communities through impactful experiences. In 2025, USA TODAY NETWORK Ventures hosted a variety of in-person and
virtual events, attracting approximately 430 thousand attendees. Our portfolio includes home and garden shows, food and wine
festivals, high school sports recognition programs, including the USA TODAY High School Sports Awards, and major events
such as the Hot Chocolate 15K/5K, RAGBRAI, and Detroit Free Press Marathon.
USA TODAY NETWORK Ventures revenues are generated primarily through sponsorship sales, race registrations, and
ticket sales, which are reported in other revenues, and print and digital advertising and marketing revenues.
Production and distribution
As of December 31, 2025, the USA TODAY Media segment owned and/or operated 11 production facilities. We leverage
existing assets, including employee expertise, equipment, and distribution networks, to produce print products for USA
TODAY Co. and third-party customers. We seek to reduce the operating costs of our publications while enhancing the quality
of our small and mid-size market publications by clustering our production resources, utilizing excess capacity for commercial
work, and/or outsourcing where cost-beneficial.
We aim to continue to optimize our geographic footprint to efficiently produce and transport printed products, with daily
newspaper distribution made via the U.S. Postal Service in certain markets as well as outsourcing to independent third-party
distributors. In 2025, we converted five publications to same-day mail delivery via the U.S. Postal Service in markets where it
was viable from a customer and financial perspective. Our goal is to provide reliable delivery to the consumer, and where
possible, at a lower cost and eliminate unprofitable distribution routes. We intend to continue to expand mail delivery in 2026.
Competition
Our USA TODAY Media operations compete for advertising and marketing spend with a broad range of media and
technology companies, including social media platforms, advertising networks, traditional media outlets such as direct mail,
yellow pages, radio, outdoor advertising, broadcast and cable television, magazines, local, regional and national newspapers,
shoppers, and other programmatic buying channels. We also compete for circulation and readership against other news and
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information outlets as well as other content creators, some of which offer their content free of charge.
Competition has intensified as audiences increasingly consume news and information through digital channels, mobile
applications, social platforms, video services, and emerging technologies that aggregate, summarize, or redistribute content.
Barriers to entry remain low with limited capital requirements for new companies to enter the market with competitive digital
products. Additionally, there are times when we are not, and in the future we may not be, compensated for the use of our
original content by third-party digital products and social platforms, including AI-driven platforms.
We expect the USA TODAY Media segment to continue to protect its audience market share and to expand its audience
reach in the digital media industry through a focus on high quality content and journalism, internal audience development
efforts, content distribution programs, acquisitions, and partnerships. Additionally, we expect the USA TODAY Media segment
to continue to improve its suite of advertising and marketing services products through both internal development and
partnerships.
Joint Operating Agreement
One of our USA TODAY Media subsidiaries was a party to a partnership which was subject to and operated under a joint
operating agreement ("JOA"). Under the JOA, the partnership performed the production, sales, distribution, and back office
functions for our subsidiary, the Detroit Free Press, and The Detroit News, which was published by MediaNews Group.
Operating results for the Detroit JOA were fully consolidated along with a charge for the minority partners' share of profits.
During the second quarter of 2025, the parties agreed not to renew the JOA, and as a result the JOA ended in December
2025. On January 31, 2026, we completed the transfer of The Detroit News from MediaNews Group. Refer to Note 16 —
Subsequent events in the notes to the Consolidated financial statements.
Newsquest segment
Our Newsquest segment in the U.K. is comprised of approximately 220 digital news and media brands across our portfolio,
including over 150 daily and weekly newspapers and over 60 magazines as of December 31, 2025.
Our core offerings include:
•Digital: digital-only subscriptions for local brands, magazines, and sports verticals; and
•Print: single copy, home delivery, and non-daily publications (i.e., weekly news brands, shoppers and niche
publications).
Many of our publications are located in small and mid-size markets where we are often the primary provider of
comprehensive local community news and information. We reach a large, diverse audience through our print and digital daily
and non-daily publications throughout the U.K. As of December 31, 2025, our journalism network is powered by an integrated
and award-winning news organization comprised of approximately 420 journalists.
The scale of our consumer audience across the Newsquest segment, combined with a full funnel suite of products, makes
us an attractive marketing partner to various local and national businesses trying to reach consumers. In 2025, Newsquest had a
digital audience of approximately 54 million(b) monthly unique visitors, on average, with a total average print readership of
approximately 3.5 million every week.
Newsquest segment revenues
The Newsquest segment generates revenue primarily through advertising, single-copy sales and subscriptions to our print
and digital products, augmented by full funnel advertising solutions including digital marketing services, and, to a lesser extent,
commercial printing and distribution. The Newsquest segment is focused on monetizing its large organic audience through
multiple digital revenue touchpoints, such as digital subscriptions, affiliate and content partnerships, digital advertising
leveraging both first and third-party data, and new product offerings. We believe this strategic focus, coupled with our
unwavering commitment to delivering engaging and essential content, will enable us to better optimize our audience and
accelerate our digital revenue growth.
Our advertising operations leverage a multi-faceted approach across products, platforms, and locations. We operate sales
teams in local markets as well as a national sales agency, in conjunction with self-service options, to maximize the scale of our
network. Our advertising teams sell a full portfolio of print and digital advertising, including digital marketing services. This
diverse set of products can be specifically tailored to the individual needs of advertisers from small, locally owned merchants to
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large, complex national brands. As advertisers face the challenges of managing media budgets and engaging evolving
audiences, we provide trusted expertise, access to wide ranging audiences, a nationally scaled sales force, and integrated,
targeted solutions. This expansive portfolio enables us to drive influence and impact consumer behavior throughout the entire
purchase journey.
Digital revenues
Digital revenues at the Newsquest segment were $81.5 million in 2025 compared to $79.3 million in 2024, which
represented 34% of total Newsquest segment revenues in 2025, up from 33% in 2024.
We track our Digital revenues in four main categories: digital advertising, digital marketing services, digital-only
subscription and digital other. Below are descriptions of these categories:
•Digital advertising offerings include direct sold display advertising and programmatic advertising that leverages both
first and third-party data delivered on either our digital products or off-platform as well as classified advertisements
such as auto, employment, real estate, legal, and obituary notifications, which may leverage third party providers.
•Digital marketing services represent our integrated, proprietary marketing platform that helps local businesses build
their online presence through high conversion websites, drives awareness and leads through products such as search
engine optimization and marketing, manages and nurtures leads through our marketing automation platform, and
measures which activities are most effective. Our digital marketing services utilize digital inventory across a number
of third-party websites.
•Digital-only subscription offerings reflect the digital distribution of our publications.
•Digital other revenues are mainly derived from digital content syndication.
Maximizing our digital revenues remains one of our top priorities as we aim to strike the optimal balance between digital
revenue categories. We continue to focus on expanding our content offerings and enhancing our product suite to meet the needs
of our consumers and leverage our expansive organic audience.
Print and commercial revenues
Print and commercial revenues at the Newsquest segment were $156.8 million in 2025 compared to $160.0 million in
2024, which comprised 66% of total Newsquest segment revenues, down from 67% in 2024.
We track our Print and commercial revenues in three primary categories: print advertising, print circulation, and
commercial and other. Below are descriptions of the categories:
•Print advertising is mainly derived from local and national advertising runs in our print products, such as our daily or
non-daily publications, and are either display and classified advertising or preprinted inserts.
•Print circulation reflects the sale of both home delivery and single copy sales of our publications.
•Commercial and other reflects revenues generated from commercial printing and distribution arrangements.
In the Newsquest markets, Print circulation revenues are largely single-copy based, with approximately 82% derived from
single-copy sales in 2025.
Production and distribution
As of December 31, 2025, the Newsquest segment owned and/or operated four production facilities. By clustering our
publication resources, utilizing excess capacity for commercial work, or outsourcing where cost-beneficial, we seek to reduce
the operating costs of our publications while increasing the quality of our small and mid-size market publications that would
typically not otherwise have access to high quality production facilities at competitive costs. We believe we are able to reduce
future capital expenditure needs by having fewer overall pressrooms and buildings.
The Newsquest segment operates its publishing activities in a similar manner to the USA TODAY Media segment, as
discussed above, through regional and central teams to maximize the use of management, finance, printing, and personnel
resources. This approach allows the business to leverage a variety of back-office and administrative activities to optimize
financial results and enables Newsquest to offer readers and advertisers a range of attractive products across the market.
Competition
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Our Newsquest segment operations and affiliated digital platforms compete for advertising and marketing spend with a
broad range of media and technology companies, including social media platforms, advertising networks, traditional media
outlets, such as direct mail, radio, outdoor advertising, broadcast and cable television, magazines, local, regional and national
newspapers, and other print and online media sources, including local blogs, as well as other programmatic buying channels.
We also compete for circulation and readership against other news and information outlets as well as other content creators,
some of which offer their content free of charge.
Development of opportunities in, and competition from, digital and social media, including websites, mobile applications,
and social products continues to increase. There is very little barrier to entry and often limited capital requirements for new
companies to enter the market with competitive digital products. Additionally, there are times when we are not, and in the
future we may not be, compensated for the use of our original content by third-party digital products and social platforms,
including AI-driven platforms.
The Newsquest segment operates with a focus on audience reach and engagement in the digital media industry through an
emphasis on high quality content and journalism, internal audience development efforts, content distribution programs,
acquisitions, and partnerships. Additionally, the Newsquest segment expects to continue to improve its suite of advertising and
marketing services products through both internal development and partnerships.
LocaliQ segment
Our LocaliQ segment provides digital advertising and marketing products and solutions to help local businesses reach
customers and grow their business. LocaliQ's cloud-based platform offers a suite of integrated products and solutions for
marketing automation, AI-driven advertising optimization, and customizable reporting. LocaliQ helps businesses build online
presence, drive consumer awareness, manage leads, and measure marketing performance across multiple channels. The
platform is an all-in-one suite of products and solutions that delivers relevant marketing messages to local consumers, helps
optimize marketing budgets, and provides actionable insights to advertisers. The product suite also includes Customer Center
powered by Dash®, an AI-powered platform, which provides AI-generated call attributes, AI-assisted call details, and a
customer interaction activity feed with AI-generated insights.
We believe LocaliQ benefits from several strengths that differentiate it in the digital marketing solutions landscape. Our
scaled sales force, long-standing presence in the communities in which we operate, and vast data accumulated through decades
of campaign management enable us to understand local business needs and consumer behavior. These strengths support
efficient customer acquisition, targeted campaign optimization, and reliable performance - factors that are increasingly
important as digital marketing becomes more complex. We believe we offer a lower cost of acquisition for our customers based
on our extensive data and experience in optimizing campaigns. We also believe we have the technology, the experience, and the
relationships to provide best-in-class metrics.
We believe the LocaliQ segment provides a scalable business model due to its consistent customer budget retention rates,
averaging 95% in 2025. In addition, we believe that ongoing investment in our core platform and in our product suite are
critical to growing the number of core platform customers. As of December 31, 2025, our core platform average customer count
was approximately 13,300 at our LocaliQ segment. Refer to "Key Performance Indicators" in "Management's Discussion and
Analysis of Financial Condition and Results of Operations" below for further discussion of core platform average customer
count.
LocaliQ Digital marketing services revenues are subject to moderate seasonality due primarily to fluctuations in marketing
budgets for seasonal businesses. We believe the diversification of the product suite will, over time, reduce the impact from
seasonal fluctuations.
Products
Digital marketing requires a holistic view of how online presence, advertising and conversion efforts work together to
achieve results. Our products and solutions work across the USA TODAY NETWORK and major online platforms such as
Google, Facebook, Microsoft, Yelp, Snap, and others. Our products and solutions portfolio offers a simple all-in-one platform
powered by AI and service experts that grows and adapts with the needs of local business owners. LocaliQ identifies the biggest
opportunities across our product suite and provides solutions by recommending the right mix of product features on the
platform and by providing data-driven performance measurement and reporting.
Our products and solutions focus on three key categories local businesses need to manage in order to grow:
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•Get Found: Listings, websites and landing pages, search engine optimization and social media marketing.
•Scaling Their Business: Search engine marketing, display ads, video ads, social ads, targeted email marketing, and
custom promotions. Search engine marketing accounted for 66% of our LocaliQ segment's total revenues for the year
ended December 31, 2025.
•Converting and Keeping Customers: Customer Center powered by Dash® and chat.
Distribution
We deliver our suite of products and solutions to local businesses through a combination of our proprietary technology
platform, our sales force, and select third-party agencies and resellers. Our LocaliQ segment has sales operations in the U.S.,
Canada, New Zealand, Australia, and the U.K., as well as support services in India. During 2025, approximately 94% of our
LocaliQ segment revenues were generated in North America and the remaining 6% from other international markets. All
LocaliQ segment revenues are digital revenues.
Competition
The market for local online advertising solutions is intensely competitive and rapidly changing. The market is highly
fragmented as there are several smaller companies which provide digital marketing services at highly competitive prices and,
increasingly, we compete with SMB marketing providers who offer solutions tailored for specific verticals. In addition, the
online publishers that we utilize for clients, such as Google, Facebook, and Microsoft, generally offer their products and
services through self-service platforms. Many traditional offline media companies also offer online advertising solutions and
have large, direct sales forces and digital publishing properties. Further, a proliferation of marketing automation tools continues
to commoditize the LocaliQ environment while actions from major technology companies have caused challenges to
advertising agencies.
Government regulation
We are subject to a variety of laws, rules, and regulations in numerous jurisdictions within the U.S. and in each of the
countries where we conduct business. These laws, rules, and regulations cover several diverse areas, including environmental
matters, employee health and safety, data and privacy protection, consumer protection and anti-trust provisions. These U.S.
federal, state, and foreign laws and regulations, which in some cases can be enforced by private parties in addition to
government entities, are constantly evolving and can be subject to significant change. For example, many jurisdictions have
enacted or are considering enacting privacy or data protection laws and regulations that apply to the processing or protection of
personal information as well as laws and regulations governing the use of AI. Data and privacy protection laws, rules and
regulations are applicable to our businesses and the compliance costs and operational burdens imposed by these laws and
regulations could be significant. As a result of the often rapidly evolving changes, the application, interpretation, and
enforcement of these and other applicable laws and regulations are often uncertain and may be interpreted and applied
inconsistently from jurisdiction to jurisdiction and inconsistently with our current policies and practices. We are committed to
conducting our business in accordance with applicable laws, rules, and regulations.
Environmental regulation
Our production and distribution facilities are subject to various federal, state, local, and foreign environmental laws. Our
operations use inks, solvents, and fuels, for which the use, management, and disposal of certain of these substances are
regulated by environmental agencies. We retain a corporate environmental legal consultant who, along with internal and outside
counsel, provides advice on regulatory compliance and preventive measures. We believe we are in substantial compliance with
all applicable laws and regulations for the protection of the environment and the health and safety of our employees based upon
existing facts presently known to us. Compliance with applicable federal, state, local, and foreign environmental laws and
regulations relating to the discharge of substances into the environment, the disposal of hazardous wastes, and other related
activities has had, and will continue to have, an impact on our operations but has been accomplished to date without having a
material adverse effect on our operations. While it is difficult to estimate the timing and ultimate costs to be incurred due to
uncertainties about the status of laws, regulations, and technology, based on information currently known to us and insurance
procured with respect to certain environmental matters, we do not expect environmental costs or contingencies to be material or
to have a material adverse effect on our financial performance. Our operations involve risks in these areas, however, and we
cannot provide assurance that we will not incur material costs or liabilities in the future which could adversely affect us. See
also "Item 1A — Risk Factors" in this Annual Report on Form 10-K.
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Raw materials
Newsprint, which is one of the raw materials used in our print publications, has been and may continue to be subject to
significant price changes from time to time. During 2025, we purchased newsprint as well as other specialty paper grades from
13 domestic and global suppliers with three of the mills in the United States. Additionally, during 2025, 8% of our domestic
newsprint purchases contained recycled content. Our total consumption was approximately 78,000 metric tons in 2025, a
decrease of 18% from 2024, which included consumption by our owned and operated print sites, third-party printing sites, and
Newsquest, and includes consumption for USA TODAY Co. products as well as products printed commercially for third-
parties. Newsprint capacity, including the number of newsprint suppliers, has been impacted by the closure and consolidation of
newsprint mills and the conversion of newsprint mills to other products or grades of paper. North American suppliers are
becoming a larger share of the global market. The domestic supply of newsprint is susceptible to supply chain disruptions and
pricing volatility tied to economic and geopolitical factors, including tariffs and retaliatory tariffs. In addition, the availability
and price of newsprint is subject to numerous risks and uncertainties, which are described more fully under "Item 1A — Risk
Factors" in this Annual Report on Form 10-K.
Macroeconomic environment
We are exposed to certain risks and uncertainties caused by factors beyond our control, including, among other things,
trade policy, inflation, interest rates, housing demand, employment levels, and consumer confidence, as well as economic and
political instability and other geopolitical events. We believe that these uncertain economic conditions have adversely impacted
and may continue to have an adverse impact on our revenues, and the occurrence of these factors has resulted in a reduction in
demand for our print and digital advertising, reduced the rates for our advertising, and caused marketers to shift, reduce or stop
spend.
We are exposed to potential increases in interest rates associated with our $900.0 million five-year first lien term loan
facility, which as of December 31, 2025, accounted for approximately 75% of our outstanding debt, as well as fluctuations in
foreign currency exchange rates, primarily related to our operations in the U.K. We expect continued uncertainty and volatility
in the U.S. and global economies which will continue to impact our business. See "Item 1A — Risk Factors" in this Annual
Report on Form 10-K.
Seasonality
We experience seasonality in our revenues. The USA TODAY Media segment typically witnesses the greatest impact from
seasonality in the third quarter, primarily attributed to reduced population in seasonal markets and decreased holiday related
spending. The LocaliQ segment generally experiences the greatest impact from seasonality in the first half of the fiscal year,
which can be attributed to the advertising needs of specific verticals, which are generally lower in the first half of the year.
Human capital resources
We believe our employees represent our greatest asset and the foundation of our business, making day-to-day operations
possible while driving future success. Nurturing a broad range of experiences, opinions, perspectives and capabilities aligned to
our shared values, our people enable our organization to deliver value to our customers and communities.
Enabling a positive experience for all employees remains a top priority at USA TODAY Co. Aligned to our purpose, we
endeavor to provide engaging work and to foster a learning culture that supports our employees' ability to reach their goals and
continue to develop new skills and capabilities. We invest in leadership development to enable managers to build strong team-
based connections and to support effective manager and employee dialogue. Culture building is a priority on a local, divisional
and enterprise level. Our efforts include encouraging volunteer participation in our employee-led employee resource groups
("ERGs"), with thirteen active ERGs operating in the Company as of December 31, 2025. ERG leaders set annual goals to
nurture our "Career, Culture, Company, and Community" objectives that help guide topics for programming and live
discussions. Our programming and consistent communication across our entire workforce includes intersectional ERG events,
monthly town hall meetings with our Chief Executive Officer and senior leadership, and many communication channels,
including, for example, our bi-monthly "Focused Leader" guide, and our monthly "Together" employee newsletter, which
shares strategies on topics such as hybrid working, staying socially and professionally connected, and highlighting individual
employee career progression stories.
Throughout the year we engage employees through lifecycle milestones to maintain a clear pulse on their experience,
including their challenges, aspirations and accomplishments. Annually, the performance management process begins with goal
setting and includes structure for regular manager feedback and coaching. We incorporate individual development plans to
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assist with the career growth and learning plans for employees. During 2025, we continued to focus on enabling management
effectiveness by sharing specific programs, tools, forums, and communications for managers. We also implemented tailored
mentoring programs to further enable the career elevation progress.
As of December 31, 2025, we employed approximately 7,500 employees in the U.S., of which approximately 15% were
represented by labor unions, most of which were affiliated with one of six unions. As of December 31, 2025, there were
approximately 2,000 employees outside of the U.S., including approximately 1,800 employed by Newsquest in the U.K. Our
U.K. subsidiaries bargain with two unions over working practices, wages, and health and safety issues. Most of our unionized
employees work under collective bargaining agreements. As of December 31, 2025, there were approximately 78 existing
collective bargaining agreements and one bargaining unit negotiating an initial contract. While we have experienced isolated
work stoppages from time to time, we believe relations with our employees are generally good.
Sustainability initiatives
As a leading media organization, our longstanding corporate social responsibility position is driven by our deep
commitment to the communities we serve. We are focused on maintaining ethical and responsible business practices that
positively impact the world. Essential to USA TODAY Co.'s mission of empowering communities to thrive are the pillars of
our corporate social responsibility platform. We strive to minimize our environmental impact through sustainable business
practices for sourcing, consumption, and waste. We have implemented several initiatives to reduce our use of water, recover
and recycle electricity and fossil fuels when possible, and pursue green energy options where available and we strive to
incorporate sustainability throughout our supply usage and supply chain. In addition, we continue to reduce the number of
printing presses in operation by consolidating print operations, and we are also focused on reducing the square footage of our
office space through the consolidation of offices, in many cases, to more energy efficient spaces. We have implemented best-in-
class carbon accounting software, which has enhanced our ability to collect emissions data across a broader range of assets and
scopes. We recognize that establishing a comprehensive carbon footprint baseline is essential to identifying and implementing
effective emissions-reduction strategies.
We continue to harness employee enthusiasm through Sustainability Forward, an employee resource group focused on
bringing together a community of employees who are passionate about sustainability topics. The group aims to align initiatives
and efforts that support our commitment to sustainability, climate, people, and communities. In 2025, the group hosted monthly
meetings, community initiatives, and company-wide events and training focused on education and climate change solutions.
Corporate governance and public information
The address of USA TODAY Co.'s website is www.usatodayco.com. Stockholders can access a wide variety of
information on USA TODAY Co.'s website, under the "Investor Relations" tab, including corporate governance information,
news releases, Securities and Exchange Commission ("SEC") filings, and information USA TODAY Co. is required to post
online pursuant to applicable SEC and New York Stock Exchange ("NYSE") rules. USA TODAY Co. makes available via its
website all filings it makes under the Securities Exchange Act of 1934, as amended, including Forms 10-K, 10-Q, and 8-K, as
well as any related amendments as soon as reasonably practicable after they are filed with, or furnished to, the SEC. All such
filings are available free of charge. The content of, or information available on, USA TODAY Co.'s website and any other
website referred to in this report are not a part of, and are not incorporated by reference into, this report unless expressly noted
otherwise.
Use of website to distribute material company information
The Company's website address is www.usatodayco.com. The Company uses its website as a channel of distribution for
important company information and we use the investors.usatodayco.com website as a means of disclosing information that
may be deemed to be material to investors and for complying with our disclosure obligations under Regulation FD. Important
information, including press releases, analyst and other presentations, transcripts, and financial information regarding the
Company, is routinely posted on and accessible on the Investor Relations and News and Events subpages of its website, which
are accessible by clicking on the tabs labeled "Investor Relations" and "News and Events," respectively, on the website home
page. The Company also uses its website to expedite public access to time-critical information regarding the Company in
advance of or in lieu of distributing a press release or a filing with the SEC disclosing the same information. Therefore,
investors should look to the Investor Relations, and News and Events subpages of the Company's website for important and
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time-critical information. Visitors to the Company's website can also register to receive automatic e-mail and other notifications
alerting them when new information is made available on the Company's website.
The contents of our website are not intended to be incorporated by reference into this Annual Report on Form 10-K or in
any other report or document we file with the SEC, and any references to our websites are intended to be inactive textual
references only.
References
(a) © 2025 Comscore, Media Metrix, US Multi-Platform, Desktop 2+ and Total Mobile 18+, December 2024-December 2025
(b) Newsquest used Adobe Analytics to identify unique visitors between January 2025 and December 2025
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