OTC: SPTY

1.Tradigital Partners - White-Label Digital Marketing Solutions
for Ad Agencies. Tradigital Partners is a specialized white-label digital marketing service
designed exclusively for advertising agencies to partner their traditional campaigns with
digital. This solution allows agencies to expand their service offerings by providing cutting-edge
digital marketing solutions under their own brand, without the need for in-house expertise
or infrastructure.

Key Features & Benefits:

·Seamless
White-Label Integration: Agencies can deliver top-tier digital marketing services without
investing in additional personnel or technology.

·Advanced
Data & Targeting Capabilities: Provides agencies with access to behavior-based audience
targeting and real-time data to optimize client campaigns.

·Scalability
& Customization: Services can be tailored to fit agency-specific needs, allowing
for a flexible, on-demand partnership model.

·Comprehensive
Support & Training: Ensures agencies and their teams are fully equipped to leverage
the platform for client success.

Tradigital Partners empowers ad agencies to compete in an increasingly
digital world by offering best-in-class solutions without the overhead or complexity of developing them in-house.

2.Put-Thru - Enterprise-Grade Digital Marketing, Scaled for SMBs.
Put-Thru is a digital marketing tech stack designed specifically for small and medium-sized
businesses (SMBs). Unlike enterprise-level marketing platforms that require significant investment
and expertise, Put-Thru delivers powerful digital advertising solutions at an affordable
price point, helping SMBs compete with larger brands.

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Key Features & Benefits:

·Cost-Effective
Ad Tech: Offers sophisticated digital marketing tools at a fraction of the cost of traditional
enterprise solutions.

·Behavior-Based
Targeting: Uses real-time consumer behavior data to improve ad efficiency and minimize
wasted spend.

·Simple
& Scalable: Provides small businesses with a user-friendly platform that can scale
as they grow.

·Omnichannel
Marketing Solutions: Integrates with multiple advertising channels, including social
media, search, and display networks.

Put-Thru democratizes digital marketing by making high-quality,
data-driven advertising accessible to SMBs, ensuring they reach the right audience without overspending.

3.PickPocket - DIY Digital Marketing Platform for Small Business
Owners. Pick Pocket is a do-it-yourself (DIY) digital marketing platform built for small
business owners who want to take control of their advertising efforts while cutting out the
waste of audiences that don’t make sense for their product or service. Designed for businesses
with annual revenues between $500,000 and $5 million, Pick Pocket leverages behavior-based
ID technology to help users build ideal customer profiles and directly target potential buyers
through their mobile devices. The main goal of PickPocket is to directly target your competitors.

Key Features & Benefits:

§DIY-Friendly
Interface: A user-friendly platform that empowers business owners to create and launch
campaigns without marketing expertise.

§Behavior-Based
ID Targeting: Identifies and reaches high-intent consumers based on real-time behaviors,
increasing campaign effectiveness.

§Cost-Effective
Marketing Solution: Eliminates the need for expensive agency services by giving small
businesses direct access to advanced marketing tools.

§Mobile-First
Approach: Optimizes ad delivery for mobile devices, ensuring businesses engage customers
where they spend the most time.

Although fully developed, Pick Pocket has not yet generated
revenue, presenting an opportunity for future monetization strategies, including subscriptions, performance-based pricing, or value-added
services.

Strategic Vision

We are a technology company with two core missions:

§First,
we endeavor to deliver the latest digital marketing technology to companies of all sizes
making them nationally, regionally, and locally competitive. In this capacity, we come to
the table already vertically integrated and capable of executing any size campaign.

§Second,
we are a tech incubator. We identify technology-based marketing solutions, take an equity
share position in return for utilizing our internal resources to complete the buildout of
technology-based solutions, and then using our marketing prowess to draw clients to these
businesses. We have the internal personnel to successfully complete these projects and our
marketing capabilities will deliver lower advertising costs to launch new projects making
growth faster to attain.

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Our Target Market in Digital Marketing

As a digital marketing agency, we are often an early adopter of innovative
digital marketing tools. Our team keeps our clients ahead of the technology curve instead of chasing it. Our ability to identify audiences
in granular ways other tech companies have given up on, positions us well to deliver better results at lower costs. By delivering ads
to more targeted audiences, our clients enjoy the benefit of focusing their digital spend on audiences that make sense for their products
and services. While the large social media/tech companies are eliminating or limiting access to targeting tools, we continue to add better
targeting tools all the time.

As digital marketing continues to evolve, we often find ourselves with
an incredibly unique opportunity to evolve our digital marketing tool and services to better serve the needs of our broader market. While
the large tech companies and social media firms are removing targeting mechanisms from their platforms, businesses are waking up to the
fact that more targeted audiences lower their cost per acquisition and dramatically improve their return on investment (“ROI”).

All of these events put us in a great position to acquire new clients
in mass. Our capital raises will in large part be used to grow our sales team in two regions initially and then expand quickly thereafter.
The two regions we are starting with are the Tampa and New England markets and will be targeting medium sized clients with revenues between
$5 million and $25 million (“Target Market”). We know that clients with this type of revenue typically have internal marketing
teams that are more suited to understand analytics and can more easily track results and leverage our digital marketing tools and services.
When this is the case, these clients stay longer and are more active in running their campaign which makes it far easier to produce new
creative campaigns and get those campaigns approved more quickly; which is a critical component for campaign optimization.

We know from experience in the marketplace that clients in our Target
Market spend on average $5,100 per month and this data point is important because it enable us to set our pricing at levels that can
sustain projected profitability after accounting for sales expenses and the overhead required to execute a digital marketing campaign
for a client. Both Tampa and the New England region have a plethora of companies that fall into our Target Market approach.

We believe our focus in 2026 and 2027 will be driving sequential revenue
growth and adding additional vertically integrated marketing solution capabilities. We expect to spend our capital raise proceeds on business
development, development and/or acquisition of additional digital marketing capabilities and hiring subject matter expertise to support
our infrastructure and public company reporting requirements. Having a well-trained staff in place will not only allow for the expeditious
onboarding of new clients but will also go a long way in retaining clients we bring on. Strong client retention is foundational to long-term
success in our business. We have already automated much of what we do so the length of time required to properly train people is drastically
reduced.

Tech Incubator

In the digital marketing space, there are numerous opportunities for project
completion. Men and women across the country have great ideas but not the resources to finish their projects. Our model is simple, once
we identify these opportunities, we will negotiate an equity share position in return for using our resources to complete the buildout.
These resources include our website design team, programmers, graphic designers, digital marketers and management.

Due to the nature of what we do, we welcome these projects with both the
ability to help complete and market them. We can identify the audience most likely to use them and then aggressively advertise to that
audience. Our goal in doing so is to spin them off into their own company and then take our profit when the time is right.

Going Concern

As reflected in the accompanying audited financial statements, during
the year ended December 31, 2025, we incurred a net loss of $473,147 and used cash of $89,807 in operating activities. Although we have
been able to generate revenue from contracts with customers since inception, our ability to scale our business and continue as a going
concern is dependent on our ability to raise capital to implement our business plan and then generate sufficient revenues to generate
positive net income and cash flow.

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As a reminder there is no guarantee that we will be able to raise sufficient
capital or generate a level of revenue to sustain our planned operations or that we will ever be profitable. Our financial statements
do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts
and classifications of liabilities that may result should we ultimately be unable to continue as a going concern.

Competition

We operate in a highly competitive and fragmented industry. We compete
for business and talent with the operating subsidiaries of large global holding companies such as Omnicom Group Inc., Interpublic Group
of Companies, Inc., WPP plc, Publicis Groupe SA, Dentsu Inc. and Havas SA, as well as with numerous independent agencies that operate
in multiple markets. Our Partner Firms also face competition from consultancies, like Accenture and Deloitte, tech platforms, media companies
and other services firms that offer related services. We must compete with all of these other companies to maintain and grow existing
client relationships and to obtain new clients and assignments.

We compete at this level by providing clients with innovative marketing
solutions that leverage the full power of data, technology, and superior creativity. Specificity also benefits from cooperation among
its entrepreneurial Partner Firms, which enables Specificity to service the full range of global clients’ varied marketing needs
through custom integrated solutions. Additionally, Specificity’s maintenance of separate, independent operating companies enables
Specificity to effectively manage potential conflicts of interest by representing competing clients across its network.

Clients

As discussed above in more detail under the section titled “Our
Target Market in Digital Marketing”, our Target Market is medium sized clients with revenues between $5 million and $25 million
that exhibit a long term retention with an average of $5,100 per month in digital marketing services or spend. Our general geographic
focus currently is in the Tampa Bay and New England areas. We will expand scope of our geographic focus in the future as we develop success
in our primary markets. Due to the nature of our business and the relative size of certain contracts which are entered into in the ordinary
course of business, the loss of any single significant customer would have a material adverse effect on our results of operations. In
future periods, we will continue to focus on diversifying our revenue by increasing the number of our customer contracts and seeking
out partnerships that will allow us to increase our customer reach beyond our limited reach.

Intellectual Property

Intellectual property rights are important to our business. We believe
we will come to rely on a combination of patent, copyright, trademark, service mark, trade secret and other rights in the United States
and other jurisdictions, as well as confidentiality procedures and contractual provisions to protect our proprietary technology, processes
and other intellectual property. We will protect our intellectual property rights in a number of ways including entering into confidentiality
and other written agreements with our employees, customers, consultants and partners in an attempt to control access to and distribution
of our documentation and other proprietary technology and other information. Despite our efforts to protect our proprietary rights, third
parties may, in an unauthorized manner, attempt to use, copy or otherwise obtain and market or distribute our intellectual property rights
or technology.

U.S. patent filings are intended to provide the holder with a right to
exclude others from making, using, selling or importing in the United States the inventions covered by the claims of granted patents.
Our patents, including our pending patents, if granted, may be contested, circumvented or invalidated. Moreover, the rights that may
be granted in those issued and pending patents may not provide us with proprietary protection or competitive advantages, and we may not
be able to prevent third parties from infringing those patents. Therefore, the exact benefits of our issued patents and, if issued, our
pending patents and the other steps that we have taken to protect our intellectual property cannot be predicted with certainty.

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Seasonality

Our business is not seasonal. However, our revenues and operating results
may vary significantly from quarter-to-quarter, due to revenues earned on contracts due to one or more of the following reasons:

·Onboarding
of clients and launching their specific digital marketing services

·Large
one-time digital marketing campaigns requested by our clients

·Seasonality
of a client’s business which impacts digital marketing services and spend requirements

·Product
or service launches or discontinuation by a client

·Change
in control of ownership events that may affect client spend and timing

·Directed
increase or decreases in marketing campaigns as directed by a client

·The
commencement and completion of contracts during any particular quarter.

Because a portion of our expenses, such as personnel and platform costs,
are fixed in the short term, successful contract performance and variation in the volume of activity as well as in the number of contracts
commenced or completed during any quarter may cause significant variations in operating results from quarter to quarter.

Employees

As of December 31, 2025, we had approximately 9 full-time employees. We
contract with independent consultants and employ temporary or full-time employees as needed. Potential employees possessing the unique
qualifications required are readily available for both part-time and full-time employment. The primary method of soliciting personnel
is through recruiting resources directly utilizing all known sources including electronic databases, public forums, and personal networks
of friends and former co-workers.

We believe that our future success will depend in part on our continued
ability to offer competitive market compensation packages to attract and retain highly skilled, highly motivated and disciplined managerial,
technical, sales and support personnel. In addition, confidentiality and non-disclosure agreements are in place with many of our clients,
employees and consultants and such agreements are included our policies and procedures. None of our employees are subject to a collective
bargaining agreement. We believe that our relations with our employees are good.

Corporate Information

We incorporated under the laws of the State of Nevada on November 25,
2020, as Specificity, Inc. Our principal executive offices are located at 8429 Lorraine Rd., Suite 377, Lakewood Ranch, FL 34202. Our
telephone number is (813) 364-4744. Our internet address www.specificityinc.com. Information on our website is not incorporated into
this Form 10-K. We make available free of charge through our website our Annual Report on Form 10-K, Quarterly Reports on Form 10-Q,
current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 as soon as reasonably practicable after we electronically file such material with, or furnish it to, the United
States Securities and Exchange Commission (the “SEC”). The SEC maintains an Internet site that contains reports, proxy and
information statements, and other information regarding issuers that file electronically with the SEC at http://www.sec.gov.

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