Smucker writes off $962M in Sweet Baked Snacks, shifts liquid coffee supplier to KDP

Filed June 9, 2026 · Period ending April 30, 2026 · Compared to 10-K Jun 18, 2025 · ~2 min read

Key Changes

• high

  Company recorded $962M impairment in Q3 2026, writing off all remaining Sweet Baked Snacks goodwill ($508M) and impairing Hostess trademark ($454M) after sustained underperformance and category challenges. Hostess brand reclassified from indefinite to finite-lived asset.

  Risk Factors: Goodwill Impairment verify on EDGAR →
• high

  Liquid coffee supplier switched from JDE Peet's to Keurig Dr Pepper during the year, consolidating single-source supply for both K-Cup pods and liquid coffee with one vendor. Increases supply-chain concentration risk.

  Risk Factors: Single-Source Suppliers verify on EDGAR →
• high

  Away From Home elevated to fifth reportable segment in Q4 2026 after meeting ASC 280 thresholds, providing separate visibility into foodservice performance. Private label share in this channel declined from 22.9% to 22.2%.

  Business: Reportable Segments verify on EDGAR →