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Red Flags Detected

  • Goodwill Impairment (worsened) — Sweet Baked Snacks goodwill fully impaired in Q3 FY2026 ($507.5M) after Q4 FY2025 charge ($867.3M); total impairment now $961.7M vs. $980.0M baseline, reflecting continued underperformance and category weakness.
  • Asset Impairment (worsened) — Hostess brand indefinite-lived trademark impaired by $454.2M in Q3 FY2026 (vs. $112.7M in Q4 FY2025), then reclassified to finite-lived asset; total impairment $961.7M reflects worsening brand outlook.
NYSE: SJM J M SMUCKER Co 10-K

revenue $9.05B, net income -$138.7M. Sweet Baked Snacks fully impaired; Away From Home elevated to reportable segment

Filed June 9, 2026 · Period ending April 30, 2026 · Compared to 10-K Jun 18, 2025 · ~2 min read

Key Changes

  • high

    Sweet Baked Snacks goodwill fully written off ($507.5M) and Hostess brand impaired by $454.2M in Q3 FY2026, following $980M in charges the prior year. Hostess reclassified to finite-lived asset as company shifts investment to other growth brands.

    Risk Factors: Goodwill and Intangible Asset Impairment verify on EDGAR →
  • high

    Away From Home business elevated to fifth reportable segment in Q4 FY2026, meeting ASC 280 thresholds. Reflects growing materiality of foodservice operations, now disclosed separately from International.

    Business: Reportable Segments verify on EDGAR →
  • high

    Private label market share in U.S. Retail and Sweet Baked Snacks declined from 15.2% to 14.0%, reversing prior-year increase. Away From Home private label share also fell from 22.9% to 22.2%, suggesting improved competitive positioning for branded products.

    Business: Private Label Competition verify on EDGAR →

2 more material changes behind this preview — plus the full narrative summary, section-by-section diffs against the prior filing, and verbatim quotes with EDGAR citations.

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View original filing on SEC.gov View full financials on EDGAR ↗

Figures/quotes linked to EDGAR · Narrative written by AI · Jun 21, 2026 · How we verify