Open report — full analysis, no account required.
Sign up to generate reports and read filings that aren't on the open list.
Get notified when SAM files again. Create a free account and we'll email you the moment its next filing is analyzed.
Get filing alertsBoston Beer adopts up to $25M share repurchase plan through December 2026
Filed August 11, 2026 · Period ending August 10, 2026 · ~1 min read
Key Changes
-
medium
Company entered into a 10b5-1 plan to repurchase up to $25 million of Class A Common Stock from September 28 through December 25, 2026.
Item 8.01 verify on EDGAR →
Summary
Boston Beer has adopted a Rule 10b5-1 trading plan authorizing up to $25 million in share repurchases over a three-month window starting in late September 2026. The plan allows the company to buy back its Class A Common Stock through December 25, 2026, under pre-established parameters that provide an affirmative defense against insider-trading concerns. For retail holders, the repurchase program signals management's view that the stock may be undervalued at current levels and reflects a commitment to returning capital to shareholders.
The use of a 10b5-1 plan—a structured, pre-planned trading arrangement—provides transparency and removes discretion during the execution period. The up to $25 million authorization represents a modest capital allocation relative to Boston Beer's market capitalization, but it demonstrates active capital management during the fall period.
Section-by-Section Diff
Event · Item 8.01 — Other Events
Item 8.01 — Other Events filed; see Key Changes for terms.
Added in current filing · verify on EDGAR →
On August 10, 2026, the Company entered into a 10b5-1 plan to repurchase up to $25 million of the Company’s Class A Common Stock during the period commencing September 28, 2026 and ending December 25, 2026.
Boston Beer has adopted a Rule 10b5-1 trading plan authorizing up to $25 million in buybacks of its Class A Common Stock over approximately $25 million a three-month window starting in late September 2026. A 10b5-1 plan allows insiders to establish pre-planned trading programs that provide an affirmative defense against insider-trading allegations, signaling management's view that the stock may be undervalued and that returning capital to shareholders is a priority.
Thanks — your feedback helps us improve report quality.
Figures/quotes linked to EDGAR · Narrative written by AI · Aug 12, 2026 · How we verify