NASDAQ: REKR

A New Operating System for Roadways

We believe the United States of America stands at a critical turning point in the evolution of its transportation and roadway infrastructure. For over 70 years, the nation has relied on analog technologies and manual methodologies that have resulted in inefficiencies, rising costs, and preventable safety hazards. While private-sector innovations like sensor technology, Internet of Things (“IoT”), AI, cloud computing, autonomous vehicles, and smart drones are advancing rapidly, fundamental challenges such as poor roadway quality, traffic congestion, and driver safety continue to present a challenge.

Since 2018, Rekor has worked to deserve a place at the forefront of a wave of transformation and modernization of roadways, actively designing, building, and deploying AI solutions and other advanced complimentary technologies through public-private collaborations with departments of transportation (“DOTs”), public safety agencies, and private sector partners. Rekor is committed to leading the laying the foundation of a groundbreaking new digital infrastructure operating system for roadways—and has already delivered proven value across multiple domains:

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Enhanced Roadway Safety: Real-time AI monitoring systems detect hazards and reduce roadway fatalities.

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Optimized Traffic Flow: Intelligent analytics alleviate congestion, improve commute times, and boost productivity.

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Cost Savings & Efficiency: AI automation streamlines operations, maximizing resource allocation for agencies.

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Improved Data Accuracy & Insights: Precise, real-time traffic data drives smarter decision-making and better resource planning.

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Border & Freight Management: AI-driven vehicle identification enhances security while minimizing bottlenecks.

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Uninsured Driver Reduction: Automated enforcement ensures insurance compliance, improving public safety and reducing costs to government and consumers.

By providing advanced AI-driven insights to assist forward-thinking infrastructure managers, Rekor is reshaping how transportation systems operate. Its solutions empower public agencies and public sector clients to prevent accidents, reduce inefficiencies, and optimize resources, driving smarter, safer, and more efficient roadways across the nation.

Roadway Intelligence

Rekor is a leader in roadway intelligence, committed to revolutionizing transportation systems by collecting, connecting, and organizing mobility data. Roadway intelligence involves harnessing vast amounts and varieties of data from roadways, vehicles, transportation systems, and hundreds of external elements like weather, special events, and work zones, transforming it into actionable insights.

Through our Rekor One® roadway intelligence engine, we aggregate datasets from diverse sources and securely deliver insights to government agencies and private-sector clients, driving smarter, more effective decision-making across transportation management, urban mobility, and public safety ecosystems.

Our mission extends beyond connectivity—we are building a dynamic, AI-driven network to modernize traffic management, public safety, and emergency services. By applying a digital layer to existing physical infrastructure and roadways, Rekor is creating a next-generation digital operating system for roadways, delivering real-time intelligence that powers economic growth, operational excellence, and improved quality of life for communities.

Roadway Intelligence Powered by Rekor

Rekor is working to towards transforming transportation and mobility data into actionable insights. Powered by advanced AI and fueled by diverse data sources, Rekor delivers historical and real-time, as well as predictive alerts that can be used to enhance mobility, safety, and operational efficiency across public and private sectors. Our platforms aggregate and analyze trillions of data points from roadway sensors and other IoT devices, enabling customers to make proactive, informed decisions and optimize resources, and enabling us to deliver tailored solutions for government and commercial customers in public safety, urban mobility, and transportation management.

Rekor’s solutions support a variety of use cases, including:

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Traffic Analysis

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Comprehensive traffic reports, including Federal Highway Administration (“FHWA”) mandated vehicle classification, count and speed analytics.

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Analytics on bicycles, pedestrians, and other micro-mobility modes.

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Identification of patterns and hot spots for emissions and traffic impacts.

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Traffic Operations & Management

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Data-driven traffic operations for improved efficiency.

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Real-time incident detection and response for proactive problem-solving.

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Proactive traffic calming around events to minimize congestion and enhance safety.

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Intelligent analytics to alleviate congestion, shorten commute times, and boost productivity.

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High-Definition Video Monitoring

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Traffic monitoring to assist law enforcement.

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Support for intelligence-based policing to improve crime prevention.

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Contactless compliance and enforcement solutions for safety and legal adherence.

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Enhanced Roadway Safety

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Real-time AI monitoring systems to detect hazards and reduce roadway fatalities.

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Predictive analytics to anticipate and address potential safety risks.

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Optimized Resource Allocation

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AI automation to streamline operations and maximize resource allocation.

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Improved data accuracy to support better decision-making and strategic planning.

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Border & Freight Management

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AI-based vehicle identification to enhance national security and minimize bottlenecks at borders and ports.

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Weigh-in-Motion (“WIM”) systems for real-time commercial trucking analytics

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Insurance Compliance & Public Safety

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Automated enforcement systems to reduce uninsured drivers and improve overall public safety.

By combining advanced technology, domain expertise, and implementation capacity, Rekor can offer end-to-end roadway intelligence solutions for public agencies and private sector clients. Using our solutions, we are able to generate unique and deep insights that enable proactive and data-driven decision-making, enabling governments and businesses to unlock the full potential of their infrastructure, and foster safer, smarter, and more efficient roadways.

The Road Ahead

The United States is now making historic investments to modernize and digitize its aging infrastructure, leveraging cutting-edge technologies like artificial intelligence, edge computing, and the internet of things. Rekor is at the forefront of this transformation, delivering state-of-the-art AI-driven roadway intelligence solutions to enhance public safety, urban mobility, and transportation management. By collecting, connecting, and organizing global mobility data, Rekor provides real-time and predictive insights for roadways, enabling smarter, safer, and more efficient mobility.

Our mission is to be a foundational partner in creating the new digital infrastructure operating system for roadways, empowering communities and businesses with actionable intelligence to drive progress. With a focus on innovation, security, and operational excellence, Rekor is shaping the future of transportation, delivering intelligent and connected solutions that pave the way for a brighter, more efficient, and sustainable future for all.

Platforms, Products, and Solutions

Rekor's revenue streams are driven by our innovative software and data services, along with complementary hardware and peripheral products. The Rekor One® platform is designed to be the central hub of an integrated operating system, supporting the assimilation, analysis, and distribution of data from various sources. Our sales strategy involves offering subscriptions for our software and data solutions, which is intended to build a strong base of recurring revenues. These subscriptions can be provided with or without hardware sales, and our platform is designed to enable customers to enhance their existing sensor network by integrating our proprietary sensors into the network over time. While we may continue to offer long-term licenses for certain strategic partnerships, we anticipate that the bulk of our revenue in the future will come from our newer recurring models.

Rekor Command® for Transportation Management

Commuters today face continuing congestion, safety risks, and roadway fatalities—challenges amplified by legacy transportation systems that are siloed, reactive, and overwhelmed by unusable data. Rekor Command® enables municipalities to modernize transportation management by unifying diverse data sources—including connected vehicles, incidents, construction, weather, telematics, transit, and existing infrastructure—into a single AI-driven operational platform.

By transforming raw data into real-time and predictive roadway intelligence, Rekor Command® allows agencies to shift from reactive response to proactive, coordinated traffic management. The platform acts as a digital command center for traffic operations and transportation management centers, providing a holistic, real-time view of roadway conditions and enabling faster, more informed decisions that improve safety, reduce congestion, and support sustainability.

Built to identify incidents earlier, prioritize response using AI-powered intelligence, and anticipate emerging risks such as elevated crash potential and irregular congestion, Rekor Command® supports collaborative operations across agencies—connecting traffic operators, first responders, maintenance teams, and the public through shared situational awareness and timely communications.

Rekor Command® – Roadway Monitoring Application

The Roadway Monitoring application provides transportation operators with a real-time, map-based operational view of roadway conditions across their jurisdiction. By aggregating and analyzing data from multiple sources, the application enables agencies to identify emerging disruptions, monitor traffic conditions, and maintain continuous situational awareness of roadway networks.

Rekor Command® – Incident Management Application

The Incident Management application enables agencies to detect, prioritize, and manage roadway incidents from initial alert through resolution. AI-driven analytics help operators identify the most critical events and prioritize response actions based on factors such as persistence, traffic impact, and safety risk. The application also supports coordinated response across operational teams and partner agencies through shared event visibility and workflow management.

Rekor Command® – Advanced Analytics Application

The Advanced Analytics application provides agencies with tools to analyze roadway events, measure operational performance, and identify traffic trends across their networks. Through historical data analysis, reporting, and operational activity logs, agencies can evaluate incident response effectiveness, monitor system performance, and support data-driven transportation planning and investment decisions.

Rekor Command® – Driver and Community Connect Applications

The Driver Connect and Community Connect applications enable transportation agencies to disseminate timely and trusted roadway information to travelers and the public. Through integrations with navigation platforms, connected vehicle ecosystems, and digital communication channels, agencies can deliver real-time alerts regarding incidents, closures, and roadway conditions. These capabilities improve traveler awareness, support safer routing decisions, and help reduce the likelihood of secondary incidents

Rekor Discover® for Urban Mobility

Traditional approaches to capturing roadway and infrastructure analytics for planning and engineering generally employ expensive, manual processes that use antiquated technology to capture a fraction of the available information for a fraction of the time. Cities, states, and municipalities know that having a clear and accurate picture of what’s happening in and around the roadway is critical as they plan and invest in the infrastructure needed for smart cities, smart transit, self-driving vehicles, and multi-modal movement across their geographies. The Rekor Discover® platform ingests data from Rekor’s innovative hardware and fully automates comprehensive analytics and actionable insights about the movement of objects across the roadway. Whether its passenger vehicles, or multi-axle commercial trucks, Rekor Discover® pulls ground truth insights, both in real-time and historically, allowing agencies to better organize and execute their next-generation roadway planning and city building initiatives in a smart and safe forward-looking way. Customers access their dashboard on web-based cloud instances and review on-demand traffic reports and analytics that breakdown vehicle volumes and patterns, FHWA 13-bin vehicle classification, count, electric vehicle volumes and hot spots, geospatial greenhouse gas emissions from vehicles, smog scores, average and spot speeds, along with a variety of other insights. In addition to agencies, many businesses need to understand the vehicle flow, patterns, types, and other important analytics regarding vehicles in their geographies. Whether it is an engineering firm collecting roadway data for their customers, or a real estate developer planning development in a specific area, the capture of accurate, holistic roadway data is valuable for their unique use cases.

Rekor Discover® – Count, Class and Speed Application

The Count, Class and Speed (“CCS”) application within the Rekor Discover® platform delivers per vehicle record (“PVR”) data and analytics that fully automate FHWA reporting requirements for 13-bin classification. Agencies can leverage Rekor’s portable or fixed AI-based systems to capture this data in a fully automated way and then access this rich data in real-time through the CCS application's cloud-based dashboards. In addition to FHWA-13 vehicle category classification, the application also provides vehicle counting, traffic data, and speed reporting, all accessible by different agencies determined time frames. Agencies can generate reports and extract data through a REST API or also by exporting data in multiple Traffic Monitoring Guide (“TMG”) standard formats (PRN, .CSV, and .PDF) for integration with the tools they may already be using. With this technology agencies can make better-informed planning decisions with ground truth information.

Rekor Discover® – Data as a Service

Rekor Discover Data as a Service provides agencies and customers with continuously available traffic data and analytics to support roadway safety and operational efficiency. Using AI-based fixed and portable systems, Rekor delivers per-vehicle record data including vehicle counts, FHWA 13-bin classification, speed, traffic patterns, and safety indicators such as near-miss events. This data is available in real time through cloud dashboards, APIs, and standard reporting formats, and can be delivered directly into traffic and operations centers to support monitoring, analysis, and decision-making. Discover also provides vehicle and electric-vehicle insights to support infrastructure planning, sustainability initiatives, and integration with existing operational workflows.

Rekor Discover® – Vehicle Insite Application

Rekor Discover’s Vehicle Insite application analyzes real-time video to provide actionable, on-property vehicle intelligence such as vehicle characteristics, Electric Vehicle (“EV”) statistics and other metrics. Utilizing state-of-the-art AI and high-definition camera systems, Vehicle Insite delivers real-time traffic data to deepen the customer’s understanding of the vehicles visiting their properties, enabling enriched experiences and targeted marketing initiatives. Our Visit Metrics feature assists in the analysis of traffic flow patterns to prepare and plan for volume fluctuations, enabling a smooth and efficient experience. Our Vehicle Characteristics feature provides vehicle demographics to leverage in the creation of targeted marketing campaigns that engage and attract the ideal customer segments. Our Vehicle Characteristics feature provides vehicle demographics to leverage in the creation of targeted marketing campaigns that engage and attract the ideal customer segments. The Vehicle Insite application helps users better plan for EV charge station deployment, understand the movement of EVs and their adoption, and gather insights on where emissions and greenhouse gases are emitted from the roadway. The application provides cloud-based dashboards and reports the count of EVs, provides heatmaps for EVs as well as a breakdown of EV models, greenhouse gas emissions and smog, and other useful metrics. Agencies can leverage Rekor’s AI-based systems to capture this data in a fully automated way and then access this rich data in real-time through the sustainability planning application.

Rekor Scout® for Public Safety

Rekor is helping to transform the typically siloed, reactive, single-purpose world of legacy law enforcement and security technology with real-time, AI-driven solutions that act as connectors between agencies and force multipliers in a chronically under-resourced space. The Rekor Scout® platform fully automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders. The platform provides accurate license plate and vehicle recognition on nearly any IP, traffic, or security camera. It provides integrated AI support for both existing cameras and any proprietary Rekor AI systems in the network and displays results on a web-based dashboard that can be accessed from anywhere by any authorized user. The platform can connect authorized law enforcement agencies to National Crime Information Center (“NCIC”) lists, allowing them to establish customized hotlists with alerts, apply customized data retention policies and share data with other agencies. Vehicles listed on “blacklists” (stolen, terrorists, amber alerts, etc.) generate an alarm in the dispatching room so that they can be intercepted by a patrol. Millions of cars per week are automatically checked in this way. Through this platform agencies can access real-time alerting, forensic research tools, and investigative tools that accelerate public safety and security missions. Agencies and customers can access plate data by state or province from over 70 countries together with the vehicles’ make, model, color, body type, and direction of travel. Users can also access subtle and unique vehicle characteristics including rust, the presence of a roof rack, mismatched paint, or the like, which can be used for investigative policing and forensics. When combined with high performance reads, parallel processing capability and best-in-class hardware such as those built and deployed by Rekor, Rekor Scout® acts as a force multiplier capturing license plate data and vehicle characteristics across multiple lanes at high vehicle speeds with a high degree of accuracy.

Rekor Scout® can also be accessed through a smartphone app designed specifically for law enforcement. This app enables advanced data capture by public safety officers in the palm of the hand, providing access to extremely accurate license plate recognition in areas not covered by stationary or mobile sensors, even where there is no network connectivity. The mobile application retrieves vehicle license plate number and state of registration and automatically organizes information by sessions, capturing date, location, and timestamp. Verified reads then sync with the Rekor Scout® platform, and users can receive in-app alerts using plate matches from custom and connected hotlists. With on-device encrypted lists and data, the mobile application is compliant with the Federal Bureau of Investigation’s Criminal Justice Information System (“CJIS”).

Through our eCommerce platform, we also offer commercial versions of Rekor Scout® which are sold as a subscription service. Rekor Scout® for commercial users includes specialized offerings that bring value to a variety of industries including parking, retail, logistics and security.

Additional Products Supporting Additional and Commercial Use-Cases

Rekor AutoNotice™ Application for Contactless Compliance

Rekor’s AutoNotice is a cloud-based financial management application that delivers a turnkey information and citation management solution for cities, states, and municipalities for both primary and secondary offenses. Our plate-based application provides a safe, equitable, and unbiased enforcement method that requires no human involvement. The application issues notices and/or sends information to registered vehicle owners when a non-compliant vehicle is detected by a Rekor AI system. Non-compliant vehicles are any vehicles actively detected to be violating the law or otherwise requiring a compliance notice. Non-compliance may include uninsured vehicles, vehicles with expired registration, and vehicles with outdated emissions/inspection statuses. We have an active deployment of our AutoNotice application for contactless compliance scanning millions of plates and delivering thousands of notices/tickets, including a program for the State of Oklahoma that facilitates enrolling uninsured motorists into a diversion program. In addition to the application, there is an application programming interface for third-party payment gateways for credit card transactions to accommodate both phone and web payments. The interface can also automatically record payments in the system and provide functionality to research, manage unapplied payments, and reconcile receipts. A full call-center is also provided with our AutoNotice application to help facilitate payment or information distribution to non-compliant citizens remotely.

Rekor CarCheck® Application Program Interface (“API”)

Rekor CarCheck® allows our powerful AI based vehicle and license plate recognition technology to be conveniently accessed for a wide range of commercial applications. This API supports nearly any programming language, analyzes still images of vehicles from different countries and responds in seconds with accurate license plate data, vehicle make, model, body type, color and orientation.

Rekor Hardware Products

Rekor’s portfolio of innovative hardware products are purpose-built to optimize the value of our software as well as bring the advantages of edge AI processing to capture real-time roadway data. Data capture, aggregation and AI/ML analysis is done on device, at the point of capture on the roadway, so that it can be efficiently delivered to the point of use without processing delays. This reduces costs and enables our systems to work with significantly reduced bandwidth requirements, allowing us to deploy in almost any area, at scale, gathering insights from the roadway in real-time where it matters.

Rekor Edge Max™

Rekor Edge Max™ is a fixed traffic data collection system that captures and transforms high-resolution roadway data into holistic traffic insights. Engineered for high-speed primary roadways and highways up to 120 mph, 3-4 lanes (up to 6 lanes with dual cameras), and 300 ft max range, Edge Max seamlessly captures and processes vehicle data on-device and from advanced distances. The system features a durable enclosure, onboard modem, easy mounting, optional solar power, and can be configured with two cameras to increase capture range. The system captures and analyzes vehicles using the embedded Edge Processing Unit ("EPU") and AI-powered video processing. The Edge Max can be integrated into a network and features an onboard modem, easy mounting, optional solar power, and can even be configured with multiple cameras to increase capture range.

Rekor Edge Pro™

Rekor Edge Pro™ is a complete vehicle recognition solution that can be used on a standalone basis or integrated into a network. Engineered for roadway speeds up to 70 mph, 1-2 lanes, and 75 ft max range, the system can be deployed in neighborhoods, campuses, business districts, and can also be used for parking and access control. It captures and processes data on-device within a durable enclosure. The unit is simple to install and features optional solar power that expands the number of locations where Rekor Edge Pro™ can meet the customer’s needs.

Rekor Edge Flex™

Rekor Edge Flex™ is a non-intrusive, portable data collection system that captures and transforms high-speed roadway data into holistic traffic insights. Powered by a range of modular batteries, the Edge Flex is designed for temporary studies lasting 1 to 7 days. Edge Flex captures up to 12 lanes of traffic and employs AI-powered video processing to analyze it on site using the embedded EPU. Vehicle category classification, vehicle counts, and speed reports are made available in web-based dashboards or exported in multiple file formats that meet TMG standards.

Rekor Traffic Services

We offer extensive traffic data collection and engineering services using both traditional and AI-based approaches. Traffic services include, but are not limited to the following:

Traditional Traffic Studies

Rekor's traditional traffic studies serve as the cornerstone for both permanent and temporary traffic analytics projects, delivering vital data and insights for those involved in the planning and management of roadway infrastructure and commercial initiatives. Our team of experts provides accurate vehicle volume counts all year round, every hour of the day, supporting trend analysis, real-time adjustments, and the advancement of traffic management systems. We emphasize tailoring our approach to meet specific goals, ensuring that each project is conducted efficiently, effectively, and in a cost-conscious manner.

Innovative AI-driven Traffic Studies

For agencies seeking to enhance their traffic management services, Rekor presents the cutting-edge AI-driven Rekor Edge Series. These solutions, available in both portable and permanent formats, mark a significant departure from traditional methods. They can be deployed quickly at roadside locations, eliminating the need for manual data collection in potentially dangerous or traffic-heavy areas.

Transitioning to Rekor’s AI-driven systems not only increases the accuracy and efficiency of traffic data collection but also prioritizes the safety of road workers by minimizing their need to work in risky conditions or disrupt traffic flow. This innovative approach is swiftly gaining favor among commercial and public entities for its ability to ensure safety, minimize road disruptions, and deliver scalable and speedy solutions. These AI-powered systems are redefining the standards of efficiency and precision, allowing clients to adeptly meet contemporary traffic management challenges.

Extensive Traffic Engineering Services

Rekor is dedicated to offering comprehensive traffic engineering services, leveraging both historical and newly gathered data. Our advanced analytical methods convert raw data into actionable insights, supporting a wide range of studies, including:

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Origin-Destination Studies: Map vehicle routes to support urban development planning.

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Travel Time Studies: Provide insights into travel efficiency and congestion patterns.

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Occupancy Studies: Analyze parking and vehicle occupancy to understand utilization trends.

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Traffic Impact & Operations Analysis: Forecast the implications of new developments and refine traffic control strategies.

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Access Management Studies: Formulate approaches to manage vehicular access points effectively.

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Traffic Signal Warrant Analysis: Evaluate the necessity for traffic signal installations.

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Traffic Signal System Timing Analysis and Design: Optimize traffic signal timings for smoother traffic flow.

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Intersection Improvements: Upgrade intersections to bolster safety and improve traffic movement.

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Turning Movement Counts: Document the volume and direction of vehicles, pedestrians, or cyclists at specific road locations to enhance road design, traffic signal management, and overall traffic efficiency.

Our extensive technology portfolio, combined with our ability to deploy skilled teams anywhere in the world for traffic engineering and traffic services, positions us as a leading force in shaping the future of traffic management and infrastructure development.

Competitive Strengths

Our proprietary technologies have driven our expansion and been carefully evaluated in proof of concept trials by our public and private clients. We have earned trust and business over established incumbents as well as new entrants in highly competitive bidding processes, owing to our award-winning proprietary technology and exceptional customer service. We work to provide a unique breadth, depth, and sophistication that our integrated platform delivers to multiple missions and agencies. We seek to maintain our first-mover advantage by continuing to invest in our key differentiators and solution set.

In the transportation management, public safety, urban mobility, and commercial markets, we possess and continue to cultivate a variety of competitive strengths that set us apart:

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Solution-driven Approach: We bridge the gap between data and actionable solutions by converting data into information, knowledge, and insights through proprietary technology

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Single Source Provider: We deliver an integrated platform of solutions to meet diverse needs, serving as infrastructure and data agnostic single-source provider

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One Device Multiple Missions: Advanced IoT devices support multiple AI-based data collection and analytics services simultaneously, providing extreme value and extensibility.

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Cross-Agency Functionality: Our platform supports multiple missions with unified operating system, integrating directly into agency workflows.

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Industry-leading Privacy and Security: Advanced security technologies, SOC II compliance across all platforms, and proprietary algorithms to protect PII.

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Enhanced Accuracy and Capture for Vehicle Recognition: Superior performance under broader parameters of speed, viewing angles, and lighting conditions, with ability to capture unique vehicle signatures

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Technology leading Vehicle Classification, Count, and Speed: Our AI software also achieves superior accuracy and performance rates across all 13 classes and deep classification of vehicles for DOT studies in line with the latest FHWA guidelines.

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Deep Infrastructure Expertise: Hundreds of personnel-years of experience in roadway sensor deployment and traffic engineering.

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Functionality with any IP Cameras: Our AI software supports images and vehicle recognition captured by almost any digital camera, providing a flexible, infrastructure-agnostic solution that is easily scalable across geographies.

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Edge Processing: Low-latency alerting via edge processing enabling real-time data processing and scale without expensive infrastructure like fiber.

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Comprehensive Data-as-a-Service Model: Eliminates hardware ownership burden while providing FHWA-compliant traffic data through managed, turnkey solutions.

Customer Segments and Markets

Our technology and solutions serve customers in 70 countries worldwide. Our diverse customer base includes cities, states, municipalities, law enforcement agencies, and commercial customers. While many markets are still relying on outdated physical infrastructure or in early stages of technology adoption, we see immense potential for growth.

Our focus is on providing our innovative Software as a Service ("SaaS") model and Data-as-a-Service offerings with recurring annual revenues, supplemented by hardware sales that serve as entry points. Our eCommerce platform enables us to serve individuals and smaller organizations at scale using a self-service recurring revenue model.

We expect the market for our solutions and services to be significant. We are dedicated to addressing a wide range of market segments, including intelligent transportation systems, smart mobility, traffic analytics, incident detection and location systems, traffic and parking management, smart cities, vehicle regulatory compliance programs, and more. We are confident in our competitive position and look forward to continued growth and success as we lead the way in intelligent infrastructure.

Business Drivers and Growth Strategies

Our products and services have consistently demonstrated their ability to significantly enhance public safety, urban mobility, and transportation management, positioning the company as a leader in addressing critical infrastructure challenges.

The transportation and roadway infrastructure market is undergoing transformative change, driven by a convergence of political, economic, societal, and technological forces. Rising safety concerns, rapid urbanization, and the growing need for advanced mobility solutions have prompted governments and businesses to seek innovative, scalable technologies. Increased government attention to the need to digitize transportation infrastructure, create a significant opportunity for Rekor to accelerate its growth and impact.

Our solutions are uniquely aligned with these priorities and address a wide range of challenges:

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Rekor Scout®: Plays a pivotal role in public safety and law enforcement by providing advanced monitoring and intelligence tools for vehicle recognition and Automatic License Plate Recognition (ALPR) that enable proactive policing, crime prevention, real-time crime alerting, contactless compliance, and investigative policing missions. By leveraging AI and high-definition video capabilities, Scout enhances situational awareness and supports proactive, data-driven decision-making, helping to uphold law and order in communities.

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Rekor Command®: Focused on enhancing roadway safety and reducing traffic congestion, Command offers unique and powerful solutions for transportation management, including real-time incident detection, proactive traffic calming, and predictive analytics. These capabilities empower agencies to allocate resources strategically, mitigate risks, response quickly to roadway incidences, and improve traffic flow, ensuring safer and more efficient roadways.

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Rekor Discover®: Critical for analyzing, planning, and maintaining roadways, Discover provides data-driven insights to assess existing infrastructure and guide strategic investments. By integrating real-time data from roadway sensors, video, connected vehicles, and external sources like weather and event data, Discover supports the modernization and long-term resilience of transportation networks.

We have delivered products and services to a diverse range of customers across public and private sectors. These relationships have allowed us to refine our technologies and demonstrate their full potential in real-world applications. We continue to deepen relationships with existing customers while attracting new ones, fostering collaboration, and expanding our network to drive greater value for all stakeholders.

Our subscription-based and data-as-a-service solutions help to ensure scalability and long-term growth, with hardware sales serving as an entry point to drive adoption in key segments. Our efforts are designed to strengthen our leadership in the roadway intelligence industry and enhance its ability to deliver comprehensive, end-to-end solutions.

By aligning our mission with evolving market forces and governmental priorities, we are well-positioned to lead the next generation of transportation and public safety intelligence. With Scout, Command, and Discover working together, Rekor empowers governments and businesses to modernize infrastructure, enhance safety, reduce traffic, and build smarter, more resilient communities. As the U.S. invests in digitizing its transportation systems, we are uniquely equipped to provide the technology and expertise needed to create a brighter future for mobility and public safety.

Competition

We operate in a competitive multi-billion-dollar market that includes companies focused on siloed areas such as ALPR, vehicle recognition technology, data aggregation, insights platforms, and smart city technologies. Many vendors rely on disconnected, analog, or previous-generation technologies. Our approach stands out by offering comprehensive, end-to-end solutions leveraging advanced AI, edge-based computing, and a robust ecosystem of partners, combined with deep services expertise from concrete to cloud.

What sets us apart is our ability to seamlessly integrate with existing ecosystem players and platforms. Unlike competitors requiring costly rip-and-replace overhauls, our solutions operate alongside and on top of existing physical infrastructure and software systems, ensuring minimal disruption. This approach allows customers to adopt our technology in alignment with current workflows, making adoption simple, intuitive, and cost-effective.

Rekor’s Competitive Advantages

Rekor’s competitive edge lies in its ability to combine deep expertise, advanced technology, and a customer-centric approach to deliver unmatched value. Below are some key factors that differentiate Rekor in the market:

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Comprehensive Solutions - A One-Stop Shop: Rekor works with its customers to develop a seamless, all-in-one solution, combining physical infrastructure expertise with advanced digital technologies. From roadway sensors to cloud-based data analytics, Rekor’s “concrete to cloud” approach simplifies deployment for customers and eliminates the need for multiple vendors, streamlining implementation and operations.

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Deep Expertise in Roadway Sensor Deployment: With thousands of people-years of experience in roadway sensor deployments, Rekor offers unparalleled expertise. This depth of knowledge allows the company to design and implement scalable, efficient solutions tailored to the unique needs of transportation agencies and municipalities.

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Advanced Data Collection & Analysis: Rekor collects detailed vehicle classification, count, and speed data across all 13 FHWA classes, along with deeper insights for connected, hybrid, and electric vehicles, as well as non-motorized roadway users such as bicycles and pedestrians. These capabilities provide customers with a comprehensive understanding of roadway activity, far surpassing most competitors in the market.

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Non-Intrusive, Safety-Focused Technology: Rekor’s ability to collect data without disrupting roadways addresses critical safety concerns for its customers. This non-intrusive approach not only enhances safety but also reduces deployment costs and risks, providing a significant competitive advantage.

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Proven Innovation in AI & Edge Processing: Rekor’s early adoption of AI and machine learning for vehicle recognition and roadway intelligence has given it a significant lead over competitors. The company’s proprietary edge processing and privacy filtering technologies further differentiate Rekor, enabling high-performance, privacy-compliant solutions that meet the evolving needs of the market.

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Integrated Insights & Predictive Analytics: The Rekor One® platform combines data from roadway sensors, connected vehicles, weather, events, and historical trends to deliver real-time, historical, and predictive insights. This comprehensive capability empowers customers to make informed, proactive decisions, optimizing resource allocation and improving safety, traffic management, and urban mobility.

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Seamless Integration with Existing Ecosystems: Rekor’s solutions integrate seamlessly with existing infrastructure, software platforms, and workflows, eliminating the need for costly rip-and-replace implementations. By leveraging existing customer data sets and fitting into familiar workflows, Rekor simplifies adoption and accelerates deployment, allowing customers to quickly realize value from its solutions.

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Collaboration with Ecosystem Players: Rekor works closely with entrenched ecosystem players to integrate its technologies into their platforms, creating collaborative partnerships that enhance functionality and deliver superior results for end users.

Sustaining Leadership in a Competitive Market

Rekor is not just focused on technological innovation but also on providing unmatched customer value. The company prioritizes:

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Design Innovation: Modular solutions that integrate seamlessly with existing infrastructure.

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Security & Privacy: Proprietary technologies to ensure data protection and compliance with strict privacy standards.

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Product Reliability: High-performance, durable solutions that exceed customer expectations.

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Exceptional Support: Building long-term customer relationships through superior service and support.

Rekor’s “land and expand” growth strategy emphasizes scaling within its existing customer base while attracting new customers with its superior offerings. By upgrading infrastructure to collect reliable data, integrating it with third-party sources, and delivering actionable insights tailored to agency-specific needs, Rekor enables its customers to achieve greater efficiency and safety while driving innovation.

Addressing Competitive Challenges

We operate in a highly competitive market with rivals having significant resource advantages and larger installed bases, we differentiate through our comprehensive platform spanning wide range of use cases. By leveraging unmatched expertise in sensor deployment, groundbreaking technologies, and actionable insights spanning physical infrastructure to cloud systems, we remain agile, scalable, and highly responsive to customer needs.

As governments increasingly focus on technology advancement, AI innovation, and infrastructure modernization, we are uniquely positioned to align with these priorities. Our flexible, integrative solutions align perfectly with this vision, positioning the company to lead the next generation of roadway intelligence, creating smarter, safer, and more efficient transportation infrastructure and urban mobility for communities nationwide.

Marketing and Sales

We offer products and services through direct sales, an eCommerce platform, and partnerships. Our direct sales force is organized into groups aligned with Intelligent Traffic Systems (ITS) chapters and targeted market segments, with primary focus on direct-to-end-user sales through high-touch consultative processes. We have established partnerships and strategic alliances allowing us to bundle technology into purpose-built solutions for various market segments.

We remain focused on increasing roadway intelligence engagement with national, state, and municipal DOTs, while maintaining focus on law enforcement communities both directly and through strategic partners and resellers. Our solutions provide significant value to DOTs for traffic management, planning and operations, municipal planning organizations for urban mobility, law enforcement for intelligence-based policing, and corporate security applications.

Given our primary market is state and local governments in the United States, the majority of sales efforts involve request for proposal processes and grant applications. In 2025 and beyond, we continue capturing and submitting proposals and applying for grants, while seeking opportunities to submit concurrently with strategic partners.

Our eCommerce platform enables us to provide products and services to international customers without requiring large international sales forces. It offers businesses and individuals worldwide convenient access to high-value vehicle recognition solutions with self-service sign-up and subscription options. Our Edge Pro camera system is available for purchase directly through the platform with pre-loaded ALPR software activated through online or telephone subscription.

Research and Development

Success in our highly competitive industries requires consistent and timely release of innovative products, new data services, and advanced technologies. The development of our current line of products and services has required considerable up-front investment. To maintain our competitive edge, we expect to support these products by continuing to follow cutting-edge technologies and take steps to integrate these into our offerings as appropriate. This will involve developing new AI models and algorithms, licensing intellectual property, and acquiring third-party datasets and technology.

We remain committed to staying abreast of technological developments, adhering to industry standards, and meeting increasingly stringent demands for performance, productivity, quality, and predictability. We plan to continue making investments in research and development, data, and analytics as we maintain our position as an industry leader.

Proprietary Technology and Intellectual Property

Our innovative hardware devices, accessories, software, and services are protected by a collection of patents, copyrights, trademarks, service marks, trade dress, and other forms of intellectual property rights both in the United States and foreign countries. While we recognize the importance of owning these intellectual property rights and believe they contribute to our success, we know that the know-how of our skilled personnel and their technical competence and marketing abilities are the foundation of our Company's achievements.

To ensure our continued success, we will continue to file patent applications to safeguard the innovations that arise from our research, development, and design efforts, and we are currently pursuing multiple patent applications.

Acquisitions

On January 2, 2024, we completed the ATD Acquisition. Additional information concerning the ATD Acquisition is provided in this Annual Report on Form 10-K under ITEM 7 “Management’s Discussion and Analysis of Financial Conditions and Results of Operations.”

Human Capital Management

We look for our employees to represent the best and brightest in our industry and the talent we select to be a part of our team defines our culture and success. Our global workforce is highly educated, technical and specialized, with a substantial majority of employees working in technical roles.

As of March 25, 2026, we had 234 employees, of which 233 were full-time and one was considered part-time. Although the competition for top talent in our area is significant, to date, we have been fortunate to have engaged highly qualified employees as needed. We are working to ensure that our growth efforts are not constrained by a lack of qualified personnel.

Seasonality

We derive a substantial part of our revenues from the sale of software, hardware and related services that are not subject to seasonal variation. There is currently a significant portion of our revenue that requires our technicians and field support teams to work outside. Their ability to work and provide services to our end customers can be impacted by inclement weather in the winter months and storm seasons. Should our penetration of tolling and other markets involving per recognition fees expand, we would also expect to become more subject to seasonal traffic patterns.

Insurance and Risk Management

We maintain insurance covering professional liability and claims involving bodily injury, property and economic loss. We consider our present limits of coverage, deductibles, and reserves to be adequate. Whenever possible, we endeavor to eliminate or reduce the risk of loss on a project through quality assurance and control, risk management, workplace safety, and other similar methods.

Risk management is an integral part of our project management approach for fixed-price contracts and our project execution process. We also evaluate risk through internal risk analyses in which our management reviews higher-risk projects, contracts, or other business decisions that require corporate legal and risk management approval.

Regulation

We are regulated in some of the fields in which we operate. When working with governmental agencies and entities, we must comply with laws and regulations relating to the formation, administration, and performance of contracts. These laws and regulations contain terms that, among other things, may require certification and disclosure of all costs or pricing data in connection with various contract negotiations. We are subject to the laws and regulations that restrict the use and dissemination of information classified for national security purposes.

To help ensure compliance with these laws and regulations, our employees are sometimes required to complete tailored ethics and other compliance training relevant to their position and our operations.