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Get filing alertsPrimo Brands expands board to 11 directors, appoints Ally Financial CMO Andrea Brimmer
Filed May 19, 2026 · Period ending May 15, 2026 · ~1 min read
Key Changes
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Board expanded from 10 to 11 seats and appointed Andrea Brimmer, Ally Financial's Chief Marketing and Public Relations Officer since 2015, effective May 15, 2026, to serve until the 2027 Annual Meeting.
Item 5.02 verify on EDGAR → -
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Brimmer brings over a decade of executive marketing leadership at Ally Financial, public company board experience at eHealth, and nonprofit board service; assigned to the Board's Sustainability Committee.
Item 5.02 verify on EDGAR →
Summary
Primo Brands expanded its board from 10 to 11 directors and immediately filled the new seat with Andrea Brimmer, who has served as Chief Marketing and Public Relations Officer at Ally Financial since 2015. The appointment adds marketing and brand expertise to the board — relevant for a consumer-facing beverage company — along with public company governance experience from her eHealth directorship. The board expansion and appointment are routine governance actions.
Brimmer's marketing background and digital financial services experience at Ally may inform Primo's consumer engagement and brand strategy. She will serve on the Sustainability Committee, suggesting the board sees value in her perspective on stakeholder communications and ESG positioning. The filing discloses no compensation arrangements beyond standard non-employee director terms.
Section-by-Section Diff
Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation filed; see Key Changes for terms.
Added in current filing · verify on EDGAR →
On May 15, 2026, the Board of Directors (the “Board”) of Primo Brands Corporation (the “Company”) increased the size of the Board from 10 to 11 directors, effective May 15, 2026. Additionally, on May 15, 2026, the Board appointed Andrea Brimmer to serve on the Board, effective May 15, 2026, to fill the newly created vacancy resulting from the increase in the size of the Board.
The Board expanded from 10 to 11 seats and immediately filled the new position with Andrea Brimmer. Ms. Brimmer will serve until the 2027 Annual Meeting and has been assigned to the Board's Sustainability Committee.
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Figures/quotes linked to EDGAR · Narrative written by AI · Jul 17, 2026 · How we verify