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Get filing alertsPlanet Fitness appoints Sudhanshu Priyadarshi as CFO and President, International
Filed June 25, 2026 · Period ending June 19, 2026 · ~1 min read
Key Changes
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Sudhanshu Priyadarshi appointed CFO and President, International effective June 25, 2026, replacing interim CFO Tom Fitzgerald who transitions to advisory role through mid-September.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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New CFO brings 25+ years experience including recent role as CFO and President, International at Keurig Dr Pepper; previously drove 6X EBITDA increase and closed nine acquisitions as CFO of Vista Outdoor.
Exhibit 99.1 view on EDGAR → -
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Priyadarshi receives $900,000 base salary plus 115% target bonus ($1,035,000), $3 million new-hire RSU grant vesting over three years, and $4 million annual equity award (50% RSUs, 50% PSUs).
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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New CFO will oversee finance, investor relations, strategy, IT functions, and lead the international business segment.
Exhibit 99.1 view on EDGAR →
Summary
Planet Fitness has filled its CFO position with an experienced financial executive from the consumer sector. Sudhanshu Priyadarshi joins from Keurig Dr Pepper where he served as CFO and President, International, bringing a track record of revenue growth management and international operations.
His prior role at Vista Outdoor demonstrated M&A execution capability and operational improvement, having closed nine acquisitions while driving significant EBITDA expansion. The appointment ends the interim CFO period under Tom Fitzgerald, who will remain as an advisor through mid-September to ensure continuity.
Priyadarshi's dual role overseeing both finance and international operations suggests the company is prioritizing its global expansion strategy alongside financial stewardship. His compensation package includes significant equity-based incentives aligned with multi-year performance, with $7 million in equity grants over the first year split between time-based and performance-based vesting. For shareholders, the hire brings relevant consumer brand and franchise experience to a company managing both domestic maturity and international growth opportunities. The combination of CFO and international president responsibilities in one role represents a structural choice that may signal the strategic importance of overseas expansion to Planet Fitness's growth trajectory.
Section-by-Section Diff
Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation filed; see Key Changes for terms.
Show 1 minor / wording change
Added in current filing · verify on EDGAR →
Under the Agreement, Mr. Priyadarshi will receive reimbursement of his expenses related to his relocation to the Boston, Massachusetts area, subject to his relocating by December 31, 2028. He will also receive reimbursement of his travel expenses between California and Boston, Massachusetts through September 2028 and temporary housing assistance in the amount of $7,500 per month for up to six months following the Hire Date.
The company will reimburse relocation expenses to Boston (deadline December 31, 2028), California-Boston travel costs through September 2028, and provide $7,500 monthly temporary housing for up to six months. These benefits support the executive's transition from California to the company's Boston-area headquarters.
Event · Exhibit 99.1
Added in current filing · view on EDGAR →
Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, today announced the appointment of Sudhanshu Priyadarshi as Chief Financial Officer (CFO) and President, International, effective immediately. In this role, Mr. Priyadarshi will oversee the Company’s finance, investor relations, strategy, and IT functions, while also leading the international business.
Planet Fitness hired Sudhanshu Priyadarshi as CFO and President, International, effective immediately. He will oversee finance, investor relations, strategy, IT, and the international business. Priyadarshi brings over 25 years of experience from companies including Keurig Dr Pepper (where he most recently served as CFO and President, International), Vista Outdoor, Flexport, Walmart, and PepsiCo.
Added in current filing · view on EDGAR →
Tom Fitzgerald, Interim CFO, will remain with the Company as an advisor through mid-September 2026 to ensure a smooth transition of responsibilities.
Tom Fitzgerald, who served as Interim CFO, will stay on as an advisor through mid-September 2026 to facilitate the transition. The company thanked him for his service and noted he is continuing his retirement.
Added in current filing · view on EDGAR →
He most recently served as Chief Financial Officer and President, International, of Keurig Dr Pepper, where he oversaw a period of consistent revenue growth while also leading the company’s international segment. Before Keurig Dr Pepper, he served as CFO of Vista Outdoor, where he helped the company close nine acquisitions and drive a 6X increase in EBITDA.
Priyadarshi's recent experience includes serving as CFO and President, International at Keurig Dr Pepper, where he oversaw consistent revenue growth. At Vista Outdoor, he helped close nine acquisitions and drove a 6X increase in EBITDA. His background combines CFO expertise with general management capability across global consumer businesses.
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Figures/quotes linked to EDGAR · Narrative written by AI · Jun 29, 2026 · How we verify