Planet Fitness cuts 2026 guidance on weak membership growth, pauses Black Card price hike

Filed May 7, 2026 · Period ending May 7, 2026 · ~1 min read

Key Changes

• high

  Full-year guidance slashed: same-club sales growth cut from 4-5% to ~1%, revenue growth from 9% to 7%, Adjusted EBITDA growth from 10% to 6%, and Adjusted net income now expected to decline 2% vs. prior forecast of 4-5% increase.

  Exhibit 99.1 verify on EDGAR →
• high

  Company paused planned national Black Card price increase pending broader pricing review, citing lower-than-expected membership sign-ups during Q1 peak season.

  Exhibit 99.1 verify on EDGAR →
• high

  Q1 2026 revenue rose 21.9% to $337.2 million with net income of $51.6 million ($0.65 per share) vs. $41.9 million ($0.50 per share) prior year; membership reached 21.5 million.

  Exhibit 99.1 verify on EDGAR →