OTC: MOBQ

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AI-driven campaign optimization

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Audience and location targeting

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Contextual targeting and identity graph integration

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Real-time analytics and campaign reporting

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Fraud detection and inventory quality tools

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Private marketplace capabilities

The ATOS platform consists
primarily of proprietary internally developed technology supplemented by certain open-source software components.

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Data Intelligence Platform - MobiExchange

Our Data Intelligence Platform,
marketed as MobiExchange, provides data ingestion, normalization, and analytics capabilities designed to transform large volumes of data
into actionable insights for advertisers and enterprise clients.

The platform aggregates multiple
forms of data including location, transactional, contextual, and behavioral data. Using distributed computing and machine learning technologies,
MobiExchange enables customers to analyze audiences, develop marketing insights, and build custom data products.

MobiExchange is offered primarily
as a software-as-a-service (“SaaS”) platform allowing users to access analytics, segmentation, and reporting tools through
a self-service environment.

The platform is hosted on
Amazon Web Services (AWS) infrastructure and supports scalable data processing and analytics workloads.

CMOne Publisher Platform (Formerly AdHere)

Our CMOne platform, formerly
marketed as AdHere, is a publisher monetization and compliance platform designed to enable digital publishers to manage first-party data,
comply with evolving privacy regulations, and optimize advertising revenue.

CMOne represents an enhanced
version of the original AdHere platform and incorporates expanded functionality including:

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AI-assisted campaign optimization

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First-party data activation and audience segmentation

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Integrated privacy and consent management tools

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Direct advertising sales management

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Programmatic inventory monetization tools

The platform addresses industry
changes resulting from increased privacy regulation and the decline of third-party identifiers, enabling publishers to maintain control
over audience data while monetizing digital inventory in a compliant manner.

Our Strategy

We are a cutting-edge AdTech
company at the forefront of data-driven advertising, publisher compliance, and monetization solutions. With a commitment to innovation,
we have positioned ourselves as a next-generation player in the industry, providing a comprehensive suite of services through our three
proprietary technology platforms.

ATOS Platform:

The ATOS platform is a cornerstone
of Mobiquity’s offerings. This advanced platform leverages data analytics and cutting-edge technology to deliver targeted and effective
advertising solutions. By harnessing the power of data, ATOS enables advertisers to reach their desired audience with precision, maximizing
the impact of their advertising and awareness campaigns. As an all-in-one advertising technology operating system (ATOS) is a single-vendor,
end-to-end solution designed to simplify and enhance digital advertising campaigns by leveraging artificial intelligence (AI) and machine
learning (ML) optimization, the platform ensures precision targeting, high performance and seamless campaign management.

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MobiExchange Data Intelligence Platform:

Mobiquity’s MobiExchange
is a data intelligence platform designed to empower businesses with valuable insights. This platform facilitates the seamless exchange
of data, allowing clients to make informed decisions based on real-time information. MobiExchange plays a pivotal role in enhancing the
effectiveness of advertising strategies by providing a robust foundation of data-driven intelligence.

AdHere Publisher Platform:

The AdHere Publisher platform
addresses the critical aspect of publisher compliance and monetization. This platform empowers publishers to navigate the complex landscape
of compliance requirements seamlessly. Additionally, it offers monetization opportunities for publishers, creating a win-win scenario
where content creators can thrive while adhering to industry standards.

Integrated Revenue Streams:

One of the distinctive features
of our company is its anticipated ability to generate revenue through three independent yet synergistic streams. Each platform - ATOS,
MobiExchange, and AdHere contributed to the overall financial results of the company in 2024. This integrated approach allows us to adapt
to the evolving needs of the market and provide comprehensive solutions to its clients.

Versatile Collaboration:

Our platforms are designed
to work independently, providing specialized solutions for specific needs. Simultaneously, the platforms seamlessly integrate with each
other, offering clients the flexibility to create customized, end-to-end solutions that cater to diverse requirements. This versatility
positions us as a dynamic and adaptable partner in the rapidly evolving landscape.

In summary, Mobiquity Technologies,
Inc. is not merely an AdTech company; it combines innovation, data-driven precision, and versatility to redefine the standards of advertising,
data intelligence, publisher compliance and monetization. With our proprietary platforms, our company continues to provide clients with
the tools they need to thrive in the digital marketplace.

Our Revenue Sources

The Company generates revenue primarily through
two operating models:

Platform Licensing. Clients
license one or more of our platforms on a SaaS or white-label basis and pay fees typically based on platform usage or a percentage of
advertising spend.

Managed Services. Under managed
services arrangements, we operate advertising campaigns or platform services on behalf of clients and receive service fees or a percentage
of advertising revenue.

Our customers include advertising agencies, brands, publishers, and other advertising technology companies.

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Our Strategic Partnership
with Context Networks

In
November 2024, we expanded our strategic partnership with Context Networks, a company focused on advertising technology for casino and
gaming environments.

Through
this partnership, Mobiquity’s advertising technology platform supports targeted advertising across gaming machines, casino kiosks,
mobile applications, and digital displays within casino ecosystems.

Initial
deployments have included installations across entertainment venues and gaming locations in Wisconsin in partnership with River City
Amusements and WarHorse Gaming in Nebraska through NRT Technology. These deployments convert existing gaming displays and various venue
screens into monetizable digital advertising inventory.

Management believes this partnership positions the Company to participate in the
emerging convergence of gaming, retail media, and digital advertising technologies.

Casino Advertising Network Exposure

Through our partnership with Context Networks,
Mobiquity provides the core advertising technology infrastructure powering advertising delivery within casino gaming environments.

Management believes Mobiquity is currently the
only publicly traded advertising technology company with exposure to a programmatic advertising network integrated directly into casino
gaming devices and related gaming infrastructure.

This ecosystem enables advertisers to reach consumers
across multiple casino touchpoints including gaming machines, financial kiosks, digital signage, and loyalty applications. The network
also allows casino operators to generate non-gaming revenue from existing digital assets without significant new capital investment.

Our Intellectual Property

Our technology portfolio consists
primarily of proprietary software, algorithms, trade secrets, and internally developed systems supporting our advertising and data platforms.

We protect our intellectual
property through confidentiality agreements, internal security policies, and employee invention assignment agreements.

The Company also owns two
patents related to legacy mobile location-based advertising technologies that are not material to our current operations.

Governmental Regulations

Our business is subject to
various laws and regulations governing data privacy, consumer protection, and digital advertising practices.

These regulations include
laws relating to the collection, storage, and use of consumer data such as the European Union’s General Data Protection Regulation
(“GDPR”) and the California Consumer Privacy Act (“CCPA”).

Changes in these laws or their interpretation may increase
compliance costs or require modifications to our technology platforms or business practices.

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Competition

We operate in competitive
segments of the advertising technology and data analytics industries.

Competitors include companies
offering advertising infrastructure, identity resolution services, and privacy compliance tools, including LiveRamp, The Trade Desk, and
OneTrust.

Many of our competitors have greater financial
and operational resources. We believe our competitive positioning is supported by our integrated technology stack combining advertising
infrastructure, data intelligence, and publisher monetization capabilities.

Employees and Contractors

As of March 2026, the Company
has eight employees, including executive management, engineering personnel, sales personnel, and administrative staff. We also engage
independent contractors and consulting firms to support development and operational functions.

Customers

For fiscal 2025 and 2024,
two customers accounted for approximately 85% and 58% of our revenues, respectively. Customer contracts generally do not require long-term
commitments and may be terminated with limited notice.

Corporate Structure

Mobiquity conducts operations
through two wholly owned subsidiaries, Advangelists, LLC and Mobiquity Networks, Inc. Our corporate structure is as follows:

Reporting to Security Holders

We file annual, quarterly, and current reports with the U.S. Securities
and Exchange Commission (“SEC”), including Forms 10-K, 10-Q, and 8-K. These filings are available through the SEC’s
website at www.sec.gov.

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