OTC: MOBQ
Mobiquity Technologies, Inc.CIK 0001084267 · SIC 7310 · Services to Buildings
Mobiquity Technologies, Inc. (“Mobiquity,” “we,” “our,” or the “Company”) is an advertising technology and data intelligence company that develops software platforms enabling digital advertising execution, audience analytics, and publisher monetization while supporting evolving privacy and data… About this business →
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Latest financial statements
From 10-Q filed Aug 14, 2026 (period ending Jun 30, 2026). As printed on the EDGAR/iXBRL face — not generated by the model.
Consolidated Statements of Operations (Unaudited)
| Description | Three months ended June 30, 2026 | Three months ended June 30, 2025 | Six months ended June 30, 2026 | Six months ended June 30, 2025 |
|---|---|---|---|---|
| Revenues | 177,697 | 31,108 | 196,137 | 43,721 |
| Cost of revenues | 111,035 | 170 | 115,389 | 31,638 |
| Gross profit | 66,662 | 30,938 | 80,748 | 12,083 |
| Operating expenses | ||||
| General and administrative expenses | 1,716,886 | 1,809,426 | 3,537,050 | 3,755,286 |
| Depreciation and amortization | 180,660 | 180,990 | 361,150 | 361,729 |
| Total operating expenses | 1,897,546 | 1,990,416 | 3,898,200 | 4,117,015 |
| Loss from operations | (1,830,884) | (1,959,478) | (3,817,452) | (4,104,932) |
| Other income (expense) | ||||
| Interest expense | (393,811) | (207,706) | (907,559) | (358,248) |
| Loss on debt extinguishment | (19,499) | – | (58,221) | – |
| Other expense | (21,000) | – | (21,000) | |
| Loss on disposal of fixed assets | (2,363) | (1,672) | (2,363) | (1,672) |
| Interest income | 8 | 7 | 15 | 16 |
| Total other expense net | (436,665) | (209,371) | (989,128) | (359,904) |
| Net loss | (2,267,549) | (2,168,849) | (4,806,580) | (4,464,836) |
| Loss per share basic and diluted | (0.08) | (0.11) | (0.18) | (0.22) |
| Weighted average number of shares outstanding basic and diluted | 28,079,683 | 20,586,267 | 26,090,523 | 19,935,373 |
Consolidated Balance Sheets
| Description | June 30, 2026 (Unaudited) | December 31, 2025 |
|---|---|---|
| Assets | ||
| Current Assets | ||
| Cash | 123,340 | 642,515 |
| Accounts receivable | 183,879 | 170,465 |
| Less: Allowance for credit losses | (176,674) | (157,383) |
| Accounts receivable, net | 7,205 | 13,082 |
| Prepaid and other current assets | 261,293 | 784,352 |
| Total Current Assets | 391,838 | 1,439,949 |
| Property and equipment, net | 10,038 | 2,565 |
| Goodwill | 1,352,865 | 1,352,865 |
| Capitalized software development costs, net | 2,103,864 | 2,464,097 |
| Investment | 500,014 | 500,014 |
| Total Assets | 4,358,619 | 5,759,490 |
| Liabilities and Stockholders' Equity | ||
| Current Liabilities | ||
| Accounts payable and accrued expenses | 2,464,784 | 2,449,562 |
| Accrued interest | 23,350 | 30,643 |
| Contract liabilities | 25,486 | 25,486 |
| Related party debt, net | 225,000 | 251,923 |
| Debt, net | 994,262 | 1,804,466 |
| Total Current Liabilities | 3,732,882 | 4,562,080 |
| Total Liabilities | 3,732,882 | 4,562,080 |
| Commitments and Contingencies (Note 8) | ||
| Stockholders' Equity | ||
| AAA preferred stock; $0.0001 par value, 1,250,000 shares authorized, 31,413 shares issued and outstanding | 3 | 3 |
| Preferred stock Series E; $0.0001 par value, 70,000 shares authorized, 61,688 shares issued and outstanding | 6 | 6 |
| Preferred stock Series H; $0.0001 par value, 770,000 shares authorized, no shares issued and outstanding | – | – |
| Common stock; $0.0001 par value, 100,000,000 shares authorized, 29,386,145 and 23,551,403 shares issued, 29,383,628 and 23,548,886 shares outstanding | 2,938 | 2,356 |
| Treasury stock, at cost, $0.0001 par value 2,517 shares outstanding | (1,350,006) | (1,350,006) |
| Additional paid-in capital | 242,847,186 | 238,612,861 |
| Accumulated deficit | (240,874,390) | (236,067,810) |
| Total Stockholders' Equity | 625,737 | 1,197,410 |
| Total Liabilities and Stockholders' Equity | 4,358,619 | 5,759,490 |
Consolidated Statements of Cash Flows (Unaudited)
| Description | 2026 | 2025 |
|---|---|---|
| Cash flows from operating activities: | ||
| Net loss | (4,806,580) | (4,464,836) |
| Adjustments to reconcile net loss to net cash used in operating activities: | ||
| Depreciation | 917 | 1,496 |
| Provision for credit losses | 19,291 | 14,308 |
| Loss on disposal of assets | 2,363 | – |
| Loss on debt extinguishment | 58,221 | – |
| Amortization of capitalized software development costs | 360,232 | 360,232 |
| Amortization of debt discounts | 867,158 | 321,271 |
| Common stock and warrants issued for services | 781,883 | 1,114,633 |
| Stock-based compensation | – | 230 |
| Changes in operating assets and liabilities | ||
| (Increase) decrease in accounts receivable | (13,414) | (3,176) |
| (Increase) decrease prepaid expenses and other assets | 119,837 | 87,501 |
| Increase (decrease) in accounts payable and accrued expenses | 7,929 | (4,820) |
| Net cash used in operating activities | (2,602,162) | (2,573,161) |
| Cash flows from investing activities | ||
| Purchase of property and equipment | (10,753) | (314) |
| Net cash used in investing activities | (10,753) | (314) |
| Cash flows from financing activities | ||
| Issuance of common stock for cash | 2,540,888 | 1,789,500 |
| Issuance of related party debt, net of discounts and issuance costs | 75,000 | – |
| Issuance of debt, net of discounts and issuance costs | 375,487 | 267,994 |
| Repayments on related party debt | (150,000) | – |
| Repayments on debt | (747,635) | (459,871) |
| Net cash provided by financing activities | 2,093,740 | 1,597,623 |
| Net change in cash | (519,175) | (975,852) |
| Cash beginning of period | 642,515 | 1,159,933 |
| Cash end of period | 123,340 | 184,081 |
| Supplemental disclosure of cash flow Information | ||
| Cash paid for interest | 47,694 | 31,889 |
| Supplemental disclosure of non-cash investing and financing activities: | ||
| Issuance of common stock and warrants as compensation under services agreements | 378,661 | 1,096,000 |
| Common stock issued for original issue debt discount and debt extinguishment | 20,358 | 93,494 |
| Issuance of common stock through conversion of debt | 1,295,000 | – |
| Common stock issued for future equity sale | – | 155,000 |
| Note payable issued as settlement for accounts payable | – | 24,000 |
| Common stock exchanged for equity investment | – | 500,014 |
| Common stock issued as settlement for accounts payable | – | 30,000 |
Amounts as printed on the EDGAR/iXBRL face. Labels, columns, and figures are the filing face, not a GAAP stencil. Interactive statements & notes on EDGAR ↗
About Mobiquity Technologies, Inc.
Source: Item 1 (Business) from the 10-K filed April 8, 2026. Description as filed by the company with the SEC.
Item 1. Business
Company Background
Mobiquity Technologies, Inc.
(“Mobiquity,” “we,” “our,” or the “Company”) is an advertising technology and data intelligence
company that develops software platforms enabling digital advertising execution, audience analytics, and publisher monetization while
supporting evolving privacy and data compliance requirements.
Our technology infrastructure supports advertisers, agencies, publishers,
and enterprise clients through three proprietary platforms:
·
Advertising Technology Operating System (ATOS Platform)
·
Data Intelligence Platform
·
Publisher Platform for Monetization and Compliance
These platforms may operate independently or as
an integrated technology stack providing end-to-end advertising and data management capabilities.
Our Products
The ATOS Platform
The Advertising Technology
Operating System (“ATOS”) is our core programmatic advertising platform designed to automate the buying, selling, delivery,
and measurement of digital advertising inventory across mobile, desktop, connected television (CTV), and other internet-connected devices.
ATOS incorporates artificial
intelligence (“AI”) and machine learning (“ML”) technologies to optimize campaign performance, automate inventory
management, and improve audience targeting.
Based on internal platform
activity logs, ATOS processes approximately 10 billion advertising opportunities per day.
Key capabilities include:
·
Ad serving and demand-side platform functionality
Read full description ↓
·
AI-driven campaign optimization
·
Audience and location targeting
·
Contextual targeting and identity graph integration
·
Real-time analytics and campaign reporting
·
Fraud detection and inventory quality tools
·
Private marketplace capabilities
The ATOS platform consists
primarily of proprietary internally developed technology supplemented by certain open-source software components.
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Data Intelligence Platform - MobiExchange
Our Data Intelligence Platform,
marketed as MobiExchange, provides data ingestion, normalization, and analytics capabilities designed to transform large volumes of data
into actionable insights for advertisers and enterprise clients.
The platform aggregates multiple
forms of data including location, transactional, contextual, and behavioral data. Using distributed computing and machine learning technologies,
MobiExchange enables customers to analyze audiences, develop marketing insights, and build custom data products.
MobiExchange is offered primarily
as a software-as-a-service (“SaaS”) platform allowing users to access analytics, segmentation, and reporting tools through
a self-service environment.
The platform is hosted on
Amazon Web Services (AWS) infrastructure and supports scalable data processing and analytics workloads.
CMOne Publisher Platform (Formerly AdHere)
Our CMOne platform, formerly
marketed as AdHere, is a publisher monetization and compliance platform designed to enable digital publishers to manage first-party data,
comply with evolving privacy regulations, and optimize advertising revenue.
CMOne represents an enhanced
version of the original AdHere platform and incorporates expanded functionality including:
·
AI-assisted campaign optimization
·
First-party data activation and audience segmentation
·
Integrated privacy and consent management tools
·
Direct advertising sales management
·
Programmatic inventory monetization tools
The platform addresses industry
changes resulting from increased privacy regulation and the decline of third-party identifiers, enabling publishers to maintain control
over audience data while monetizing digital inventory in a compliant manner.
Our Strategy
We are a cutting-edge AdTech
company at the forefront of data-driven advertising, publisher compliance, and monetization solutions. With a commitment to innovation,
we have positioned ourselves as a next-generation player in the industry, providing a comprehensive suite of services through our three
proprietary technology platforms.
ATOS Platform:
The ATOS platform is a cornerstone
of Mobiquity’s offerings. This advanced platform leverages data analytics and cutting-edge technology to deliver targeted and effective
advertising solutions. By harnessing the power of data, ATOS enables advertisers to reach their desired audience with precision, maximizing
the impact of their advertising and awareness campaigns. As an all-in-one advertising technology operating system (ATOS) is a single-vendor,
end-to-end solution designed to simplify and enhance digital advertising campaigns by leveraging artificial intelligence (AI) and machine
learning (ML) optimization, the platform ensures precision targeting, high performance and seamless campaign management.
2
MobiExchange Data Intelligence Platform:
Mobiquity’s MobiExchange
is a data intelligence platform designed to empower businesses with valuable insights. This platform facilitates the seamless exchange
of data, allowing clients to make informed decisions based on real-time information. MobiExchange plays a pivotal role in enhancing the
effectiveness of advertising strategies by providing a robust foundation of data-driven intelligence.
AdHere Publisher Platform:
The AdHere Publisher platform
addresses the critical aspect of publisher compliance and monetization. This platform empowers publishers to navigate the complex landscape
of compliance requirements seamlessly. Additionally, it offers monetization opportunities for publishers, creating a win-win scenario
where content creators can thrive while adhering to industry standards.
Integrated Revenue Streams:
One of the distinctive features
of our company is its anticipated ability to generate revenue through three independent yet synergistic streams. Each platform - ATOS,
MobiExchange, and AdHere contributed to the overall financial results of the company in 2024. This integrated approach allows us to adapt
to the evolving needs of the market and provide comprehensive solutions to its clients.
Versatile Collaboration:
Our platforms are designed
to work independently, providing specialized solutions for specific needs. Simultaneously, the platforms seamlessly integrate with each
other, offering clients the flexibility to create customized, end-to-end solutions that cater to diverse requirements. This versatility
positions us as a dynamic and adaptable partner in the rapidly evolving landscape.
In summary, Mobiquity Technologies,
Inc. is not merely an AdTech company; it combines innovation, data-driven precision, and versatility to redefine the standards of advertising,
data intelligence, publisher compliance and monetization. With our proprietary platforms, our company continues to provide clients with
the tools they need to thrive in the digital marketplace.
Our Revenue Sources
The Company generates revenue primarily through
two operating models:
Platform Licensing. Clients
license one or more of our platforms on a SaaS or white-label basis and pay fees typically based on platform usage or a percentage of
advertising spend.
Managed Services. Under managed
services arrangements, we operate advertising campaigns or platform services on behalf of clients and receive service fees or a percentage
of advertising revenue.
Our customers include advertising agencies, brands, publishers, and other advertising technology companies.
3
Our Strategic Partnership
with Context Networks
In
November 2024, we expanded our strategic partnership with Context Networks, a company focused on advertising technology for casino and
gaming environments.
Through
this partnership, Mobiquity’s advertising technology platform supports targeted advertising across gaming machines, casino kiosks,
mobile applications, and digital displays within casino ecosystems.
Initial
deployments have included installations across entertainment venues and gaming locations in Wisconsin in partnership with River City
Amusements and WarHorse Gaming in Nebraska through NRT Technology. These deployments convert existing gaming displays and various venue
screens into monetizable digital advertising inventory.
Management believes this partnership positions the Company to participate in the
emerging convergence of gaming, retail media, and digital advertising technologies.
Casino Advertising Network Exposure
Through our partnership with Context Networks,
Mobiquity provides the core advertising technology infrastructure powering advertising delivery within casino gaming environments.
Management believes Mobiquity is currently the
only publicly traded advertising technology company with exposure to a programmatic advertising network integrated directly into casino
gaming devices and related gaming infrastructure.
This ecosystem enables advertisers to reach consumers
across multiple casino touchpoints including gaming machines, financial kiosks, digital signage, and loyalty applications. The network
also allows casino operators to generate non-gaming revenue from existing digital assets without significant new capital investment.
Our Intellectual Property
Our technology portfolio consists
primarily of proprietary software, algorithms, trade secrets, and internally developed systems supporting our advertising and data platforms.
We protect our intellectual
property through confidentiality agreements, internal security policies, and employee invention assignment agreements.
The Company also owns two
patents related to legacy mobile location-based advertising technologies that are not material to our current operations.
Governmental Regulations
Our business is subject to
various laws and regulations governing data privacy, consumer protection, and digital advertising practices.
These regulations include
laws relating to the collection, storage, and use of consumer data such as the European Union’s General Data Protection Regulation
(“GDPR”) and the California Consumer Privacy Act (“CCPA”).
Changes in these laws or their interpretation may increase
compliance costs or require modifications to our technology platforms or business practices.
4
Competition
We operate in competitive
segments of the advertising technology and data analytics industries.
Competitors include companies
offering advertising infrastructure, identity resolution services, and privacy compliance tools, including LiveRamp, The Trade Desk, and
OneTrust.
Many of our competitors have greater financial
and operational resources. We believe our competitive positioning is supported by our integrated technology stack combining advertising
infrastructure, data intelligence, and publisher monetization capabilities.
Employees and Contractors
As of March 2026, the Company
has eight employees, including executive management, engineering personnel, sales personnel, and administrative staff. We also engage
independent contractors and consulting firms to support development and operational functions.
Customers
For fiscal 2025 and 2024,
two customers accounted for approximately 85% and 58% of our revenues, respectively. Customer contracts generally do not require long-term
commitments and may be terminated with limited notice.
Corporate Structure
Mobiquity conducts operations
through two wholly owned subsidiaries, Advangelists, LLC and Mobiquity Networks, Inc. Our corporate structure is as follows:
Reporting to Security Holders
We file annual, quarterly, and current reports with the U.S. Securities
and Exchange Commission (“SEC”), including Forms 10-K, 10-Q, and 8-K. These filings are available through the SEC’s
website at www.sec.gov.
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