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Get filing alertsMonster Beverage's CEO Americas Rob Gehring resigns to join Coca-Cola; CSO Emelie Tirre takes interim role
Filed September 25, 2026 · Period ending September 21, 2026 · ~1 min read
Key Changes
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Rob Gehring, CEO Americas of Monster Energy Company, will resign effective November 30, 2026, to return to The Coca-Cola Company as president of its North America operating unit.
Item 5.02 verify on EDGAR → -
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Emelie C. Tirre, Chief Strategy Officer, will assume responsibility for the Americas and the Caribbean on an interim basis starting December 1, 2026.
Item 5.02 verify on EDGAR →
Summary
Monster Beverage disclosed that Rob Gehring, CEO Americas of its Monster Energy Company subsidiary, has resigned effective November 30, 2026, to return to The Coca-Cola Company, where he will become president of its North America operating unit. Gehring will remain in his role through the effective date. Emelie C.
Tirre, currently Chief Strategy Officer, will take over responsibility for the Americas and the Caribbean on an interim basis beginning December 1, 2026. Tirre previously served as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, 2026, overseeing sales, development and expansion in those markets.
The filing does not indicate any disagreement or other concerns related to the departure. For retail holders, the loss of a senior Americas executive to a key strategic partner is notable, but the company has named an experienced interim successor, and the transition appears orderly.
Section-by-Section Diff
Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation
Monster's CEO Americas resigns to join Coca-Cola; Chief Strategy Officer takes interim Americas role.
Added in current filing · verify on EDGAR →
Effective December 1, 2026, Emelie C. Tirre, Chief Strategy Officer of MEC, will assume responsibility for the Americas and the Caribbean on an interim basis.
Emelie C. Tirre, currently Chief Strategy Officer of Monster Energy Company, will take over responsibility for the Americas and the Caribbean on an interim basis starting December 1, 2026. She previously served as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, 2026, overseeing sales, development and expansion in those markets.
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Figures/quotes linked to EDGAR · Narrative written by AI · Sep 28, 2026 · How we verify