Mattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

Filed July 31, 2026 · Period ending July 29, 2026 · ~1 min read

Key Changes

• medium

  Roberto Stanichi, 47, promoted from EVP and Chief Global Brand Officer to President, Chief Marketing and Brand Officer, overseeing Barbie, Hot Wheels, Fisher-Price, and UNO brands with expanded responsibilities for brand strategy, marketing, consumer insights, and product design.

  Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →
• medium

  Stanichi receives $3.9M in special stock grants: $1.9M incremental grant (50% RSUs vesting over three years, 50% PSUs) and $2M promotion grant (RSUs vesting 50% each on first and second anniversaries), both dated July 31, 2026.

  Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →
• low

  Base salary set at $900k annually with target annual incentive of 100% of base (up to 200% maximum) under the Mattel Incentive Plan for 2026; annual target stock grant value increases to $3M starting 2027, subject to Compensation Committee approval.

  Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →