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Get filing alertsMattel promotes Roberto Stanichi to President, Chief Marketing and Brand Officer
Filed July 31, 2026 · Period ending July 29, 2026 · ~1 min read
Key Changes
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Roberto Stanichi, 47, promoted from EVP and Chief Global Brand Officer to President, Chief Marketing and Brand Officer, overseeing Barbie, Hot Wheels, Fisher-Price, and UNO brands with expanded responsibilities for brand strategy, marketing, consumer insights, and product design.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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Stanichi receives $3.9M in special stock grants: $1.9M incremental grant (50% RSUs vesting over three years, 50% PSUs) and $2M promotion grant (RSUs vesting 50% each on first and second anniversaries), both dated July 31, 2026.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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Base salary set at $900k annually with target annual incentive of 100% of base (up to 200% maximum) under the Mattel Incentive Plan for 2026; annual target stock grant value increases to $3M starting 2027, subject to Compensation Committee approval.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →
Summary
Mattel promoted Roberto Stanichi from Executive Vice President and Chief Global Brand Officer to President, Chief Marketing and Brand Officer, effective July 29, 2026. The promotion recognizes Stanichi's work establishing Mattel's brand-centric operating model and aligning brand management, marketing, and demand creation capabilities across the company's portfolio of global franchises including Barbie, Hot Wheels, Fisher-Price, and UNO. CEO Ynon Kreiz stated the move supports Mattel's strategy to manage its brand portfolio more holistically and advance its IP-driven play and family entertainment business.
Stanichi's compensation package includes a $900,000 base salary, target annual incentive of 100% of base salary (up to 200% maximum), and $3.9 million in special stock grants split between incremental and promotion awards vesting over two to three years. Starting in 2027, his annual target stock grant value increases to $3 million, subject to annual Compensation Committee approval. The promotion is a routine organizational change reflecting Mattel's continued evolution toward integrated brand stewardship from global strategy through local market execution.
Section-by-Section Diff
Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation
Mattel promoted Roberto Stanichi to President, Chief Marketing and Brand Officer with increased compensation including $900k base salary and $3.9M in special stock grants.
Show 1 minor / wording change
Added in current filing · verify on EDGAR →
Beginning in 2027, Mr. Stanichi’s annual target stock grant value will increase to $3,000,000, subject to annual approval by the
Compensation Committee of the Company’s Board of Directors.
Starting in 2027, Stanichi's annual target stock grant value will be $3 million, subject to Compensation Committee approval each year.
Event · Exhibit 99
Added in current filing · view on EDGAR →
Mattel, Inc. (NASDAQ: MAT) today announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer.
Roberto Stanichi was promoted to President, Chief Marketing and Brand Officer. He previously served as Chief Global Brand Officer since 2025. The promotion recognizes his work establishing Mattel's brand-centric organization and operating model, aligning brands, marketing, and demand creation capabilities.
Added in current filing · view on EDGAR →
Stanichi oversees Mattel’s world-class portfolio of global brands including Hot Wheels, Barbie, Fisher-Price, and UNO, leading brand and business strategy, marketing, consumer insights, and product design.
In his expanded role, Stanichi oversees Mattel's major global brands including Hot Wheels, Barbie, Fisher-Price, and UNO. His responsibilities span brand and business strategy, marketing, consumer insights, and product design. He has been instrumental in leading Mattel's evolution to a brand-centric operating model and creating an integrated approach across brand management, design, franchise, entertainment, and marketing.
Added in current filing · view on EDGAR →
We have further aligned our brands, marketing, and demand creation capabilities to manage our portfolio more holistically and advance our strategy to grow our IP-driven play and family entertainment business.
CEO Ynon Kreiz stated the promotion supports Mattel's strategy to manage its brand portfolio more holistically and advance its IP-driven play and family entertainment business. The organizational changes aim to strengthen brand stewardship from global strategy to local markets.
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Figures/quotes linked to EDGAR · Narrative written by AI · Aug 3, 2026 · How we verify