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NASDAQ: LULU lululemon athletica inc. 8-K

lululemon reshapes C-suite: two executives depart, two new roles created

Filed October 7, 2026 · Period ending September 30, 2026 · ~1 min read

5 key changes 2 high relevance 2 sections

Key Changes

  • high

    Maggie Gauger, former Athleta CEO, appointed President & Chief Product Officer, a newly created role effective Oct 26, 2026.

  • high

    Joseph Godsey, former Walmart Canada Chief Growth Officer, appointed Chief Operating Officer, also a newly created role effective Oct 26, 2026.

  • medium

    Nikki Neuburger (Chief Brand & Product Activation Officer) and Ted Dagnese (Chief Supply Chain Officer) will depart Nov 6, 2026, treated as terminations without cause.

  • medium

    Gauger's compensation: $1M base, 150% target bonus, $1.9M sign-on, $2.8M RSUs, up to $500K former-employer repayment.

  • medium

    Godsey's compensation: $700K base, 100% target bonus, $650K sign-on, $2M RSUs.

Summary

lululemon is restructuring its executive team, creating two new C-suite roles and losing two senior leaders. Maggie Gauger, formerly CEO of Athleta, will become President & Chief Product Officer, overseeing design, merchandising, and product innovation. Joseph Godsey, previously Chief Growth Officer at Walmart Canada, will take on the new Chief Operating Officer role, managing sourcing, production, and fulfillment.

Both appointments are effective October 26, 2026. At the same time, Chief Brand & Product Activation Officer Nikki Neuburger and Chief Supply Chain Officer Ted Dagnese will leave the company on November 6, 2026. Their departures are treated as terminations without cause, which typically triggers severance under their employment agreements. The company says both will help ensure a smooth transition.

For investors, the changes signal a strategic emphasis on product and operational execution. The new roles consolidate responsibilities that were previously split among departing executives. CFO Meghan Frank will take on expanded interim oversight of brand and technology functions while searches continue for a Chief Brand Officer, Chief Communications Officer, and Chief Technology Officer. The compensation packages for the new hires are substantial, reflecting the company's investment in leadership talent.

Section-by-Section Diff

Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation

~700 words

lululemon announces two executive departures and two new C-suite hires with detailed compensation terms.

3 Added
Added Executive departures medium

Added in current filing · verify on EDGAR →

On November 6, 2026, Nikki Neuburger, our Chief Brand and Product Activation Officer, and Ted Dagnese, our Chief Supply Chain Officer, will depart from lululemon. Each departure will be treated as a termination without cause for purposes of the departing officer’s employment agreement.

Two senior executives are leaving the company on November 6, 2026. Their departures will be treated as terminations without cause, which typically triggers severance benefits under their employment agreements.

Added President and Chief Product Officer appointment high

Added in current filing · verify on EDGAR →

On September 30, 2026, we entered into an employment agreement with Maggie Gauger appointing her as our President and Chief Product Officer, a newly created role, effective October 26, 2026. Ms. Gauger joins lululemon from Athleta.

Maggie Gauger, formerly President and CEO of Athleta, joins lululemon in a newly created role overseeing product. She brings over 28 years of athletic and performance apparel experience, including more than two decades at Nike.

Added Chief Operating Officer appointment high

Added in current filing · verify on EDGAR →

On September 30, 2026, we entered into an employment agreement with Joseph Godsey appointing him as our Chief Operating Officer, a newly created role, effective October 26, 2026. Mr. Godsey joins lululemon from Walmart Canada.

Joseph Godsey, formerly Chief Growth Officer of Walmart Canada, joins lululemon in a newly created COO role. He brings over 20 years of leadership experience across e-commerce, supply chain, and technology, including 15 years at adidas.

Event · Exhibit 99.1

lululemon announces new leadership structure with two new C-suite roles and two executive departures.

5 Added
Added New President & Chief Product Officer high

Added in current filing · view on EDGAR →

The Company has appointed Maggie Gauger as President & Chief Product Officer and Joseph Godsey as Chief Operating Officer, effective October 26, 2026, both of which are newly created roles.

Maggie Gauger joins from Athleta, where she was President & CEO, to lead a newly created role combining design, merchandising, footwear, product innovation, and materials science. This centralizes product creation under one leader.

Added New Chief Operating Officer high

Added in current filing · view on EDGAR →

Joseph Godsey has been appointed Chief Operating Officer, effective October 26. Mr. Godsey joins lululemon from Walmart Canada, where he most recently served as Chief Growth Officer.

Joseph Godsey joins from Walmart Canada to lead a newly created COO role covering sourcing, production, commercialization, go-to-market, fulfillment, planning, allocations, and sustainability. The role is designed to strengthen product quality, execution, and speed-to-market.

Added Executive departures medium

Added in current filing · view on EDGAR →

Nikki Neuburger, Chief Brand & Product Activation Officer, and Ted Dagnese, Chief Supply Chain Officer, will leave the Company to pursue other opportunities. Both leaders will depart on November 6, 2026, and help ensure a smooth transition.

Two senior executives are departing on November 6, 2026. Their responsibilities are being redistributed across the new roles and interim oversight by the CFO.

Added Executive searches underway medium

Added in current filing · view on EDGAR →

Searches are underway for a Chief Brand Officer, Chief Communications Officer, and Chief Technology Officer.

The company is actively recruiting for three additional C-suite roles. Until filled, CFO Meghan Frank will have interim oversight of global brand and technology functions.

Added CFO expanded responsibilities medium

Added in current filing · verify on EDGAR →

Meghan Frank will continue to serve as Chief Financial Officer and take on expanded responsibilities to provide leadership continuity across the business during this transition.

CFO Meghan Frank retains her role and gains interim oversight of global brand and technology functions until the new Chief Brand Officer and Chief Technology Officer are hired. A Chief Strategy Officer search is also underway and will report to her.

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Figures/quotes linked to EDGAR · Narrative written by AI · Oct 8, 2026 · How we verify