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Get filing alertsKohl's eliminates CMO role, creates Chief Customer Officer position in org restructure
Filed August 25, 2026 · Period ending August 25, 2026 · ~1 min read
Key Changes
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Kohl's eliminated the Chief Marketing Officer position; Christie Raymond will depart September 9, 2026, receiving separation benefits under her existing executive compensation agreement.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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Arianne Parisi promoted to new Chief Customer Officer role effective September 1, 2026, consolidating marketing, digital commerce, loyalty, and omnichannel customer experience under one executive.
Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR → -
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Parisi previously served as Chief Digital Officer since July 2025 and brings over 20 years of retail experience from JD Sports Fashion, The Finish Line, and Nordstrom.
Exhibit 99.1 view on EDGAR →
Summary
Kohl's announced an organizational restructuring that eliminates the Chief Marketing Officer position and creates a new Chief Customer Officer role. Christie Raymond, who served as CMO for nine years, will leave the company on September 9, 2026.
Arianne Parisi, currently Chief Digital Officer, will step into the newly created Chief Customer Officer position on September 1, 2026, consolidating responsibility for marketing, digital commerce, loyalty, personalization, and the overall omnichannel customer experience. The restructuring reflects a strategic shift toward integrating marketing and digital functions under unified leadership.
By combining these previously separate areas, Kohl's aims to create a more cohesive customer experience across all touchpoints. For retail investors, this is a routine organizational realignment that signals management's focus on omnichannel integration, though the effectiveness of the new structure will depend on execution. The departure of a long-tenured CMO and consolidation of roles represents a meaningful change in how the company approaches customer engagement, but carries no immediate financial impact.
Section-by-Section Diff
Event · Item 7.01 — Regulation FD Disclosure
Kohl's announces executive leadership changes and organizational realignments, disclosed via press release.
Added in current filing · verify on EDGAR →
On August 25, 2026, the Company issued a press release announcing the executive leadership changes and organizational realignments described in Item 5.02 above.
Kohl's disclosed executive leadership changes and organizational realignments on August 25, 2026. The specific details of these changes are referenced in Item 5.02 of the filing, which is not included in the provided text. The company issued a press release to communicate these changes publicly.
Event · Exhibit 99.1
Added in current filing · view on EDGAR →
Kohl's (NYSE: KSS) today announced that Arianne Parisi has been named Kohl's Chief Customer Officer, reporting to CEO Michael J. Bender. In this newly created role, Parisi will be responsible for enhancing the omnichannel customer experience across marketing, brand and creative, loyalty, personalization, media, and digital commerce, including Kohls.com and the Kohl's App.
Kohl's created a new Chief Customer Officer position and appointed Arianne Parisi, who previously served as Chief Digital Officer since 2025. The role consolidates marketing and digital functions under one leader to focus on the full customer lifecycle and omnichannel experience. Parisi brings over 20 years of retail experience including prior roles at JD Sports Fashion, The Finish Line, and Nordstrom.
Added in current filing · view on EDGAR →
Christie Raymond, Kohl's Chief Marketing Officer, will be leaving in September.
Christie Raymond, who served as Chief Marketing Officer for nine years, is departing the company in September. The CEO thanked her for enhancing customer insights and strategy and identifying new opportunities. This departure coincides with the organizational restructuring that consolidates marketing under the new Chief Customer Officer role.
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Figures/quotes linked to EDGAR · Narrative written by AI · Aug 26, 2026 · How we verify