NASDAQ: IPW
iPower Inc.CIK 0001830072 · Building Materials & Hardware
iPower Inc. (formerly BZRTH, Inc.), a California-based corporation, was formed in Nevada in April 2018 (“iPower,” “we,” or “us”). Driven by tech and data, iPower is an online retailer and supplier of consumer home, pet, garden products, outdoor and consumer electronics, as well as a provider of… About this business →
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About iPower Inc.
Source: Item 1 (Business) from the 10-K filed October 9, 2025. Description as filed by the company with the SEC.
ITEM 1. DESCRIPTION OF BUSINESS
Our Business
iPower Inc. (formerly BZRTH,
Inc.), a California-based corporation, was formed in Nevada in April 2018 (“iPower,” “we,” or “us”).
Driven by tech and data, iPower is an online retailer and supplier of consumer home, pet, garden products, outdoor and consumer electronics,
as well as a provider of value-added ecommerce services for third-party products and brands. iPower's capabilities include a full spectrum
of online channels, robust fulfillment capacity, a network of warehouses serving the U.S., competitive last mile delivery partners and
a differentiated business intelligence platform. With these capabilities, iPower efficiently moves a diverse catalog of SKUs from its
supply chain partners to end consumers every day, providing the best value to customers in the U.S. and other countries. Our sales channels
currently include Amazon Vendor, Amazon 3P, Walmart.com, Tiktok, Temu, and other marketplaces as well as our e-commerce websites such
as simpledeluxe.com and more. We continue to expand our product categories through product development, our SuperSuite supply chain partner
and future acquisitions. We anticipate continuing to expand our reach across the United States and internationally through organic growth.
iPower has developed a set of methodologies driven by proprietary data formulas to effectively bring products to market and increase sales.
We are actively developing
in-house branded products and through supply chain partners, which to date include iPower, Simple Deluxe and other
brands and consist of products such as home goods, fans, pet products, outdoor, gardening and consumer electronics, some of which have
been designated as Amazon Choice products and category best sellers, among others. For the fiscal year ended June 30, 2025, our top five
product categories accounted for 69% of total sales. While we continue to focus on our top product categories, we are working to expand
our product catalog to include new and adjacent categories through in-house products and our supply chain partners driven by market data
analytics.
Read full description ↓
Products
iPower offers essential products
in the home, pet, outdoor, gardening, and consumer electronics categories. We have established ours own in-house branded products as well
as third-party brands from supply chain partners which are made available for purchase through our various sales channels. These products
range from hydroponic-related items, fans, shelving, pet supplies, outdoor lifestyle products and consumer electronics, some of which
have been designated as Amazon best seller product leaders, numerous of which have been designated “Amazon’s Choice”
and “#1 Best Seller” products. This year, we expanded our in-house catalog to include more general home goods products, with
home goods making up our largest meta category.
Our Industry is Large and Rapidly Growing
Our principal industry opportunity
is in the retail sale and distribution of consumer goods. Our primary subcategories include consumer home, pet, hydroponics and gardening
products, outdoor and consumer electronics. Hydroponics supplies generally include grow light systems; advanced heating, ventilation and
air conditioning (“HVAC”) systems; water pumps, heaters, chillers and filters; nutrient and fertilizer delivery systems; and
various growing media typically made from soil, rock wool or coconut fiber, among others. General gardening supplies generally include
environmental sensors and controls and nutrients among others. Home goods supplies currently include commercial fans, floor and wall fans,
storage and shelving units, and chairs among others.
1
Research and Development
The Company has not incurred
any significant research and development (“R&D”) expenses during the fiscal year ended June 30, 2025. We do most of our
development work in conjunction with our supply chain partners and our manufacturing partners, where we co-engineer designs with their
development teams. We plan to increase our investments in R&D relating to the improvement of existing products and the development
and addition of new product lines.
Customers and Suppliers
We have a diverse customer
base, with residential gardeners and home goods consumers constituting a significant portion of our customer base and thus the largest
portion of our total sales. We sell to both commercial and home cultivators growing specialty crops, as well as in the home goods category.
At present, sales to customers through Amazon and other third-party online platforms accounts for almost all of our annual sales.
We do not manufacture any
of the products we sell through our distribution channels. We purchase our products from many different suppliers, including manufacturers
and distributors in the U.S. and Southeast Asia. For the years ended June 30, 2025 and 2024, one supplier accounted for 14% and 10% of
the Company's total purchases, respectively. We do not have any long-term supply agreements.
Manufacturers
We obtain both our
branded proprietary products and distributed products from third party suppliers. Our products are sourced from well diversified
suppliers and manufacturers, with approximately 90% sourced from China. Quality control is a critical priority for our team charged
with ensuring the supply of the products from our suppliers, specifically those coming from China. We seek to ensure the highest
level of quality control for our products through routine factory visits, spot testing and continual, ongoing supplier due
diligence.
For distributed products that
are sourced from third-party suppliers, our experienced internal sourcing team is charged with maintaining strong relationships with current
suppliers, while also constantly tracking current and future market trends and reviewing offerings of new suppliers.
We do not have exclusive purchase
agreements with many of our suppliers. Based on our knowledge and communication with our suppliers, we believe some of our suppliers may
sell directly to the retail market or to our wholesale customers.
Demand for Products
We believe that demand for
iPower’s products is strong for several reasons. Consumer interest in hydroponics for in home gardening as a hobby and lifestyle
choice surged in interest during the Covid-19 pandemic and has continued as employer work-from-home policies have allowed consumers to
continue to expand upon their interests in at home gardening. Our non-hydroponics product lines are also seeing strong demand as the categories
we participate in are primarily in large markets with a fragmented supply base. We also believe that our expertise in product development
and supply chain management has created a catalog well suited to gaining market share in these categories. In addition, our relationship
with our largest channel partner, Amazon, has led to a strong demand environment. Working as a supplier on Amazon’s Vendor Central
platform, we are confident that we have demonstrated our ability to supply products that consumers want, in sufficient volumes, enabling
us to meet the stringent operating metrics required by Amazon. We believe this has allowed us to gain market share from other suppliers
in our various channels.
2
E-Commerce Strategy
The Company continues to grow
and develop its e-commerce platforms, including simpledeluxe.com and more, where we sell our in house and third party products. In addition
to our websites, we offer products to consumers through established e-commerce channels such as Amazon, eBay, Tiktok, Temu and Walmart.
Through these portals we offer various consumer products for sale. Online shoppers can have the ability to peruse our various product
categories such as gardening equipment, home fans and furnishing, shelving, outdoor lifestyle products, and pet products, providing consumers
with an easy and quick method to find the exact products they need. In addition to these sections, our webstores offer customers periodic
flash deals, best value recommendations and clearance sale items. Each product listed on the site contains product descriptions, product
reviews and a picture so the consumer can make an informed and educated purchase. Our product filters allow the consumer to search by
brand, manufacturer, or by price. Consumers can shop online day and night and have their purchases shipped directly to the location of
their choice, or simply elect to use our website as a resource. Google advertising, social media advertising and email list marketing,
in addition to auto-ship functionality, are the primary mechanisms we employ to drive traffic to our e-commerce platforms and the other
portals through which we make our products available for sale, including Amazon.com, Tiktok, Temu, eBay and Walmart. At present, more
than 82% of our total sales occur through Amazon.com.
Large Established Distribution Infrastructure
We have worked to develop
a highly developed distribution network through our distribution centers in California as well as partner fulfillment centers across the
United States. We work with a network of third-party common carrier trucking/freight companies that service our customers throughout the
U.S., Canada and across the globe. We receive daily customer orders via our business-to-business e-commerce platform. Orders are then
routed to the applicable distribution center and packed for shipments. Most of our customer orders are shipped within one business day
of order receipt.
Competition
The markets in which we sell
our products are highly competitive and fragmented. Our key competitors include many local and national vendors of home and gardening
supplies, local product resellers of hydroponic and other specialty growing equipment, as well as other online product resellers on large
online marketplaces such as Amazon.com and Walmart.com. We compete with companies that have greater capital resources, facilities, and
diversity of product lines. Our competitors could also introduce products and as manufacturers are able to sell equipment directly to
consumers, our distributors could cease selling products to us.
Notwithstanding the foregoing,
we believe that our pricing, inventory and product availability, and overall customer service provide us with the ability to compete in
this marketplace. We believe that we have the following core competitive advantages over our competitors:
·
In addition to our in-house branded products, we distribute products from third-party brands, ensuring that whatever a customer’s particular need may be, they need look no further than iPower for their product needs.
·
Our knowledgeable and experienced sales team can provide guidance and insights, whether dealing with a seasoned commercial entity or a first-time purchaser looking to get their grow operations off the ground.
·
The convenience of our e-commerce platform allows customers to shop from the comfort of their own home and have their purchases shipped directly to them.
·
We believe that our prominent position as a supplier to Amazon means that our products are prominently featured on the world’s most important retailer.
·
We view ourselves as an industry leader, offering products and new technologies from the largest and most trusted names in the business, as well as our own in-house branded products.
3
Moreover, we expect that as
we continue to grow our business, we will achieve an economy of scale and, as such, will be able to further optimize and expand supply
chains, which will enable us to continue to maintain competitive pricing options and deliver the array of items that our customers require.
Through supply chain and industry competency, support services, and through our relationships with suppliers, distributors, vendors, and
logistics partners, we believe we can maintain and increase our growth trajectory.
Intellectual Property and Proprietary Rights
Our intellectual property
primarily consists of our brands and their related trademarks, domain names, websites, customer lists and affiliations, as well as our
marketing intangibles, product know-how and technology. We also hold rights to website addresses related to our business, including websites
that are actively used in our daily business operations, such as Zenhydro.com and simpledeluxe.com. We own federally registered trademarks
for “iPower” and “Simple Deluxe,” which correspond to our current in-house branded products.
Government Regulation
We sell products, including
hydroponic gardening products, that end users may purchase for use in new and emerging industries or segments, including the growing of
cannabis and hemp, that may not grow or achieve market acceptance in a manner that we can predict. The demand for these products depends
on the uncertain growth of these industries or segments.
In addition, we sell products
that end users may purchase for use in industries or segments, including the growing of cannabis and hemp, that are subject to varying,
inconsistent, and rapidly changing laws, regulations, administrative practices, enforcement approaches, judicial interpretations, and
consumer perceptions. For example, certain countries and a total of 48 U.S. states plus the District of Columbia have adopted frameworks,
in varying forms, that authorize, regulate, and tax the cultivation, processing, sale, and use of cannabis for medicinal and/or non-medicinal
use, as well as hemp and CBD, while the U.S. Controlled Substances Act and the laws of other U.S. states prohibit growing cannabis. In
addition, with the passage of the Farm Bill in December 2018, hemp cultivation is now broadly permitted. The 2018 Farm Bill explicitly
allows the transfer of hemp-derived products across state lines for commercial or other purposes. It also puts no restrictions on the
sale, transport, or possession of hemp-derived products, so long as those items are produced in a manner consistent with the law. While
we do not know the percentage or actual usage of our products for purposes of growing cannabis or hemp-derived products, for those users
who intend to use the Company’s products to grow hemp-derived CBD medicinal products, the 2018 Farm Bill officially removed hemp
from the list of controlled substances. While we note that the 2018 Farm Bill has not changed the regulatory authority of the Food and
Drug Administration as concerns cannabis and cannabis-derived products, and that such products continue to remain subject to the same
regulatory requirements as FDA-regulated products, we nonetheless believe the passage of the 2018 Farm Bill will allow
the Company to expand its marketplace opportunities.
Our gardening products, including
our hydroponic gardening products, are multi-purpose products designed and intended for growing a wide range of plants and are purchased
by cultivators who may grow any variety of plants, including cannabis and hemp. Although the demand for certain of our products may be
negatively impacted depending on how laws, regulations, administrative practices, enforcement approaches, judicial interpretations, and
consumer perceptions develop, we cannot reasonably predict the nature of such developments or the effect, if any, that such developments
could have on our business. The changing laws may cause us to experience additional capital expenditures as we adapt our business to meet
the requirements of the evolving legal and regulatory landscape.
We believe that the growth
in licensed cannabis cultivation facilities and the growth in organically grown produce will increase the general demand for hydroponics
products, including the hobbyist consumer segment that we serve. Further, we believe our dedication to providing consumers with innovative
and cutting-edge products tailored to their individual needs, combined with our industry knowledge and customer service, has positioned
iPower to take advantage of the domestic and international growth anticipated for hydroponic products.
4
Our Digital Treasury Strategy
We
recently announced our plans to adopt a digital treasury strategy (the “Digital Treasury Strategy”), with the plan of holding
various cryptocurrency assets, starting with the plan of acquiring major digital currencies to serve as Company’s primary treasury
reserve asset. When and if we do establish a Digital Treasury Strategy, we may hold a variety of cryptocurrency assets, which may change
from time to time. The Company has not yet launched a Digital Treasury Strategy and it is unknown when, or if, we will commence such
strategy.
Corporate Structure
We have been conducting business
as iPower Inc. (formerly BZRTH Inc.) since our formation in 2018 and subsequent acquisition of the assets, and certain liabilities, of
BizRight LLC. In order to diversify and facilitate the Company’s marketing and research and development activities, we used two
variable interest entities, E Marketing Solution Inc. (“E Marketing”) and Global Products Marketing Inc. (“GPM”),
to perform and conduct certain aspects of our business relative to marketing, banking and cash management. E-Marketing and GPM were wholly
owned by one of our shareholders, Shanshan Huang, and one of our founders and majority shareholders, Chenlong Tan. On May 18, 2021, the
Company entered into equity purchase agreements with the shareholders of E Marketing and GPM, pursuant to which we acquired 100% of the
equity interests of each of E Marketing and GPM for nominal consideration and E Marketing and GPM became our wholly owned subsidiaries.
On February 15, 2022, the
Company acquired Anivia Limited (“Anivia”). Anivia indirectly owns Dayourenzai (Shenzhen) Technology Co., Ltd. (“DYRZ”),
a corporation located in the People’s Republic of China (“PRC”), which is a wholly foreign-owned enterprise of Fly Elephant
Limited. Dayourenzai (Shenzhen) Technology Co., Ltd. which controlled, through contractual arrangements, the business, revenues, and profits
of Daheshou (Shenzhen) Information Technology Co., Ltd., a company organized under the laws of the PRC and is located in Shenzhen, China
(“DHS”). DHS was principally engaged in selling a wide range of products and providing merchandizing and logistics services
in the PRC. In 2023, iPower purchased approximately 90% of its products and supplies from or through DHS. During 2025, we moved the business
that was being conducted under DHS into iPower and DYRZ. After transferring all of the assets and operations out of DHS, on August 4,
2025, we entered into a contract termination agreement with DHS and its direct shareholders, Xiaoyun Liu and Jing Xie, and terminated
our contractual relationship with DHS.
In addition, on February 10,
2022 and January 14, 2022, respectively, we entered into joint venture agreements with Global Social Medial, LLC, a Nevada limited liability
company formed in 2022 which provides social media platform and services to assist business in product marketing (“GSM”),
and Box Harmony, LLC, a Nevada limited liability company (“Box Harmony”) formed in 2022 which provides logistics services
primarily for foreign-based manufacturers and distributors who desire to sell their products online in the United States with such logistic
services to include, without limitation, receiving, storing and transporting such products. We have a 60% equity interest in GSM and a
40% equity interest in Box Harmony.
On June 3, 2025, the Company,
Custom Cup Factory, Inc., a California corporation (“CCF”), and Yi Yang entered into the Limited Liability Company Operating
Agreement (the “Operating Agreement”) of United Package NV, LLC, a Nevada limited liability corporation (the “Joint
Venture”).
The Joint Venture focuses
on the domestic production of packaging materials to serve the rapidly growing demands of U.S. businesses seeking reliable, sustainable,
and cost-effective supply chain solutions without reliance on offshore manufacturing. Pursuant to the terms of the Operating Agreement,
the Company owns 2,280 Class A Voting Units (as defined in the Operating Agreement) of the Joint Venture in consideration for the Joint
Venture’s use of certain of the Company’s equipment and facility. Ms. Yang owns 1,140 Class A Voting Units of the Joint Venture
in consideration for Ms. Yang’s commitment to manage the business of the Joint Venture and CCF owns 1,710 Class A Voting Units of
the Joint Venture in consideration for CCF’s contribution of its marketing expertise, existing sales channel and customer list.
The Joint Venture is managed by the Company, CCF and Yang.
5
Corporate Information
The
Company, a Nevada corporation, was formed on April 11, 2018 under the name BZRTH Inc. On September 4, 2020, we filed a Certificate of
Amendment with the State of Nevada changing our name to iPower Inc.
Our principal offices are
located at 8798 9th Street, Rancho Cucamonga, CA 91730, and our phone number is (626) 863-7344. Our business website is www.meetipower.com
and our e-commerce websites are www.Zenhydro.com and www.simpledeluxe.com. Information contained on our websites should not be deemed
incorporated by reference and is not a part of this Annual Report.
Employees
As of October 9, 2025,
we had a total of 10 full-time and four part-time employees and consultants. None of our employees are subject to collective bargaining
agreements.