Harley-Davidson raises 2026 guidance on North American retail strength, Q2 EPS $0.75

Filed July 23, 2026 · Period ending July 23, 2026 · ~2 min read

Key Changes

• high

  Raised full-year 2026 guidance: HDMC shipments to 133,500–138,500 units (from 130,000–135,000), HDMC operating income to$$30000000–50 million (from -$40M to +$10M), and HDFS operating income to $55–65 million (from $45–60M).

  Exhibit 99.1 view on EDGAR →
• high

  Q2 net income $80 million (diluted EPS $0.75), down 26% year-over-year, driven by HDFS transition to capital-light model (operating margin fell from 27.1% to 18.5%) while HDMC improved (operating income up 18%, Adjusted EBITDA margin rose from 9.3% to 10.4%).

  Exhibit 99.1 view on EDGAR →
• high

  North American retail motorcycle sales grew 3% to 29,751 units, driven by strength in Touring and Sport categories and positive reception to the new 2026 lineup.

  Exhibit 99.1 view on EDGAR →