1-800-FLOWERS sells personalization unit for $45M, posts wider Q1 loss as revenue falls 11.1%

Filed November 6, 2026 · Period ending September 27, 2026 · Compared to 10-Q Oct 30, 2025 · ~1 min read

Key Changes

• high

  Sold Personalization Mall, Things Remembered, and Personalization Universe to PlanetArt for $45.0M cash, closing October 19, 2026; now reported as discontinued operations.

  MD&A: Discontinued operations verify on EDGAR →
• high

  Net revenues fell 11.1% to $171.4M, driven by continued e-commerce weakness outside 1800flowers.com and harryanddavid.com, plus wholesale order timing.

  MD&A: Net revenues verify on EDGAR →
• high

  E-commerce order volume dropped 14.1% to 1.5 million orders; average order value no longer disclosed.

  MD&A: E-commerce orders verify on EDGAR →