eHealth reports Q2 revenue down 45% to $33.6M amid strategic shift to member engagement

Filed August 4, 2026 · Period ending August 4, 2026 · ~2 min read

Key Changes

• high

  Q2 2026 revenue fell 45% YoY to $33.6M as company intentionally reduced marketing spend outside major enrollment periods and shifted focus to existing member engagement over new acquisition volume.

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• high

  Operating cash flow improved $36.2M YoY to negative $5.0M from negative $41.2M, driven by cost reduction program that cut operating expenses 27% and is on track to deliver $60M+ in annual variable spend cuts and ~$30M in fixed cost savings.

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• high

  Launched Lifetime Advisory model in April 2026 to deepen member-advisor relationships; ancillary product cross-sell rates doubled YoY in Q2, with improvements in email capture, open rates, and member requests for dedicated advisors.

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