Deckers growth slows to 9.8% as HOKA leads brand order; tariff headwinds compress margins

Filed May 22, 2026 · Period ending March 31, 2026 · Compared to 10-K May 23, 2025 · ~1 min read

Key Changes

• high

  Net sales growth decelerated to 9.8% (vs. 16.3% prior year) driven by near-stagnant domestic sales (+0.2%) and slower HOKA expansion (+15.9% vs. +23.6%), while international sales (+26.8%) offset weakness.

  MD&A: Net Sales verify on EDGAR →
• high

  Gross margin contracted 20bp to 57.7% due to incremental tariffs and unfavorable channel mix, reversing prior year's 230bp expansion; operating margin fell 50bp to 23.1% as SG&A growth (11.0%) outpaced sales.

  MD&A: Gross Margin verify on EDGAR →
• high

  Company now lists HOKA first in brand order (ahead of UGG), reflecting strategic repositioning; AHNU and Koolaburra phase-outs completed during fiscal 2026, streamlining portfolio to three core brands.

  Business: Brand Order verify on EDGAR →