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Get filing alertsSprinklr appoints Thomas Addis as Chief Revenue Officer to lead growth transformation
Filed July 1, 2026 · Period ending July 1, 2026 · ~1 min read
Key Changes
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Thomas Addis joins as CRO effective immediately, reporting to CEO Rory Read, to evolve go-to-market model and accelerate revenue growth.
Item 7.01 — Regulation FD Disclosure verify on EDGAR → -
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Addis nearly doubled revenue as President and CRO at Bazaarvoice through a scalable, AI-driven model.
Exhibit 99.1 view on EDGAR → -
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Previously scaled revenue as Global CRO at Box and held leadership roles at Salesforce from pre-IPO through growth from $51M to $2B in revenue.
Exhibit 99.1 view on EDGAR →
Summary
Sprinklr appointed Thomas Addis as Chief Revenue Officer effective July 1, 2026, reporting directly to CEO Rory Read. The hire signals the company's intent to transform its go-to-market approach and accelerate revenue growth. Addis brings over 20 years of enterprise software revenue leadership, most recently nearly doubling revenue at Bazaarvoice through an AI-driven model.
For retail investors, the appointment matters because CRO changes often precede shifts in sales strategy and growth trajectory. Addis's track record is relevant: he scaled revenue at Box as Global CRO and was at Salesforce during its hypergrowth phase from $51 million to over $2 billion in revenue.
His experience building scalable revenue operations at comparable enterprise software companies suggests potential for similar impact at Sprinklr. The immediate effective date and direct CEO reporting line indicate urgency around the growth mandate.
Section-by-Section Diff
Event · Exhibit 99.1
Added in current filing · view on EDGAR →
Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced that Thomas Addis will join Sprinklr as its Chief Revenue Officer, effective immediately, reporting to Sprinklr President and CEO, Rory Read.
Sprinklr hired Thomas Addis as Chief Revenue Officer effective July 1, 2026, reporting directly to CEO Rory Read. The appointment is part of the company's effort to evolve its go-to-market model and accelerate growth. Addis brings over 20 years of enterprise technology revenue leadership experience.
Added in current filing · view on EDGAR →
Most recently, he served as President and Chief Revenue Officer at Bazaarvoice, where he led a large, global organization and helped nearly double company revenue through a scalable, AI-driven model.
Addis most recently served as President and CRO at Bazaarvoice, where he nearly doubled company revenue through a scalable, AI-driven model. This track record of revenue growth at a comparable enterprise software company suggests potential for similar impact at Sprinklr.
Added in current filing · view on EDGAR →
Earlier in his career, Addis served as Global Chief Revenue Officer at Box, where he helped to significantly scale revenue and build the company’s commercial foundation as a leader in intelligent content management.
Addis previously served as Global CRO at Box, where he helped significantly scale revenue and build the company's commercial foundation. His experience scaling revenue at a publicly-traded enterprise software company is directly relevant to Sprinklr's growth objectives.
Event · Item 7.01 — Regulation FD Disclosure
Sprinklr appointed Thomas Addis as Chief Revenue Officer effective July 1, 2026.
Added in current filing · verify on EDGAR →
On July 1, 2026, Sprinklr, Inc. (the “Company”) issued a press release announcing the appointment of Thomas Addis as the Company’s Chief Revenue Officer, effective as of July 1, 2026.
Sprinklr appointed Thomas Addis as Chief Revenue Officer effective July 1, 2026. The CRO role typically oversees sales, revenue operations, and go-to-market strategy.
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Figures/quotes linked to EDGAR · Narrative written by AI · Jul 2, 2026 · How we verify