NYSE: BFH BREAD FINANCIAL HOLDINGS, INC. 8-K

Bread Financial CCO Valerie Greer to retire after 6 years; Dennis McCarthy promoted to CRO

Filed July 14, 2026 · Period ending July 8, 2026 · ~1 min read

Key Changes

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Valerie Greer, EVP and Chief Commercial Officer since 2020, will retire February 2027 after leading product expansion, marketing, digital experience, and partner relationships during the company's strategic transformation.

Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →
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Dennis McCarthy promoted to EVP and Chief Revenue Officer effective September 2026, joining executive leadership team. Since 2021, he has driven partner renewals, customer acquisition, and revenue growth through data-driven strategies.

Exhibit 99.1 view on EDGAR →
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Greer's retirement agreement includes continued salary through February 2027, full 2026 annual bonus, $945,000 cash payment, and standard non-compete and confidentiality provisions.

Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation verify on EDGAR →

Summary

Bread Financial announced a planned leadership transition with Chief Commercial Officer Valerie Greer retiring in February 2027 after six years. Greer joined in 2020 and led the expansion of the company's product suite, marketing, digital and customer experience functions, and partner relationships during its strategic transformation. She will remain through February 2027 to ensure a smooth handoff.

Dennis McCarthy will step into a newly created Chief Revenue Officer role in September 2026. McCarthy joined Bread Financial in 2021 and has driven partner relationship renewals, customer acquisition and retention, and revenue growth through data-driven marketing and product strategies. The seven-month overlap provides continuity as McCarthy assumes expanded commercial responsibilities.

This is a planned succession with an extended transition period. The creation of the CRO role and McCarthy's track record since 2021 suggest the company is positioning for continuity in its commercial operations and partner relationships.

Section-by-Section Diff

Event · Exhibit 99.1

~800 words View exhibit on EDGAR ↗

Bread Financial announces CCO Valerie Greer's retirement after 6 years; Dennis McCarthy promoted to Chief Revenue Officer effective September 2026.

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Added CCO retirement medium

Added in current filing · view on EDGAR →

Valerie (Val) Greer has decided to retire from the company to spend more time with her family following a nearly four-decade career in financial services. Greer has played a key role in Bread Financial’s success since joining in 2020, including leading the expansion of the company’s product suite and marketing, digital and customer experience organizations as well as strengthening business development and relationships across its growing portfolio of partners during a pivotal time in the company’s strategic transformation. She will remain with Bread Financial through February 2027 to help ensure a smooth transition.

Valerie Greer, Executive Vice President and Chief Commercial Officer, is retiring after six years with Bread Financial. She joined in 2020 and led product expansion, marketing, digital and customer experience functions, and partner relationships during the company's strategic transformation. She will stay through February 2027 for transition purposes.

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Added in current filing · view on EDGAR →

Dennis McCarthy will become Executive Vice President and Chief Revenue Officer, and a member of Bread Financial’s executive leadership team in early September, reporting to Andretta. Since joining the company in 2021, Dennis has a proven track record of success, playing a central role in advancing the client partnership team’s operating model, driving the renewal success of key partner relationships, strengthening customer acquisition and retention, and increasing revenue through effective data-driven marketing and product strategies.

Dennis McCarthy will be promoted to Executive Vice President and Chief Revenue Officer in early September 2026, joining the executive leadership team. He joined Bread Financial in 2021 and has driven partner relationship renewals, customer acquisition and retention, and revenue growth through data-driven strategies. He previously spent nearly a decade at Citi and held leadership roles at Barclays and Bank of America.

Event · Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation

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Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Compensation filed; see Key Changes for terms.

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Added EVP/CCO retirement medium

Added in current filing · verify on EDGAR →

Valerie Greer, Executive Vice President and Chief Commercial Officer of Bread Financial Holdings, Inc. (the “Company”), has provided notice of her intent to retire, effective on or around February 19, 2027 (“Retirement Date”).

Valerie Greer, the company's Executive Vice President and Chief Commercial Officer, has announced her planned retirement effective February 19, 2027. This represents a planned departure of a senior executive responsible for commercial operations. The company has approximately $945,000, seven months to identify and transition to a successor.

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Added Retirement agreement terms low

Added in current filing · verify on EDGAR →

Subject to its terms and conditions, the Agreement provides for Ms. Greer to receive: (1) her current base salary, and to remain eligible for equivalent benefits and perquisites, until the Retirement Date; (2) her full-year 2026 annual cash incentive compensation award, to be paid in early 2027; (3) a cash payment of $945,000, less applicable taxes and withholdings, to be paid within 30 days of the Retirement Date; and (4) certain other limited benefits and perquisites relating to travel, financial services and legal services.

The retirement agreement provides Ms. Greer with continued salary and benefits through February 2027, her full 2026 annual bonus, and a $945,000 cash payment upon retirement. She will also receive limited travel, financial, and legal services benefits. Her outstanding equity grants will continue to vest per their original terms, though no new grants will be made.

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Added in current filing · verify on EDGAR →

The Agreement also includes terms and conditions governing Ms. Greer’s provision of services to the Company until her departure, her general release of claims subject to customary exceptions, her obligations of confidentiality, cooperation, non-disparagement, non-competition and non-solicitation, and other customary provisions.

The agreement includes standard post-employment protections requiring Ms. Greer to maintain confidentiality, refrain from competition and solicitation, cooperate with the company, and release claims. These provisions are typical for executive separations and protect the company's business interests during and after the transition.